MIZU Sales Pitch

MIZU

Market Analysis

• Product Overview– Bottle

– Size: 2x8 in– Shape: bullet– Volume: 16.9 oz

– Label– Dimensions: 2x4 in– Design: ultra clear label w/ logo

MIZU

MIZU• Branding

– Affordability−Only $1.00

– Identity−From the majestic Blue Ridge

Mountains– Simplicity

−Pure, fresh spring water– Community

−Encourages South Gwinnett pride

• Target Market−South Gwinnett student body−stylish and have school spirit

• Product Positioning−affordable and encourages school pride

• Competition−wholesale water bottle companies−vending machines

• Competitive Advantage−personalized and local

MIZU

Financial Overview

• Cost Pricing– $0.65 each– $390 for 600 bottles (25 cases)– $50 set up fee

• Selling Pricing– $1.00– b/c we compete against

vending machines

MIZU

Break- Even Analysis

MIZU

MIZU

Marketing and

Promotions

MIZU• Advertising

− Video promotion− Partner with video production team

− Radio Ad• Merchandising

– Flyers around school– Use printing business here at

school• Promotions

−Tell a friend for 10% off next purchase

MIZU

Majestic.