mobile reach analysis of 13 brands with print, web and mobile data nrs padd july 2014 – june 2015...
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MOBILE REACH
ANALYSIS OF 13 BRANDS WITH PRINT, WEB AND MOBILE DATA
NRS PADD JULY 2014 – JUNE 2015 + COMSCORE JUNE 2015
BRANDS WITH PRINT, WEB AND MOBILE DATA
BBC Good FoodBBC Top Gear Cosmopolitan Empire Men's Health Heat NME Radio Times Time Out What Car? OK! Hello! National Geographic0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000Print Print & PC Print, PC & Mobile
Monthly Audience Estimates (‘000s)
Source: NRS July 2014 – June 2015 + comScore June 2015
YEAR ON YEAR MOBILE GROWTH (MILLIONS)
July 13 - June 14 July 14 - Jun 15
3.97m
13.73m
1.87m
5.92m
All adults Millennials
4.9m
5.4m
5 6.0m
6.5m
6.4
7.6m
7.7m
Source: NRS July 2014 – June 2015 + comScore June 2015
Magazine media has added nearly 8 million mobile users
in the last year
Number of titles measured increased from 10 to 13 during this period
MOBILE REACH NOW MATCHES PRINT
Print Mobile
Source: NRS July 2014 – June 2015 + comScore June 2015
13.78m 13.72m
DIGITAL ADDS 80% INCREMENTAL REACH TO PRINT
These 13 titles alone reach 25m people - nearly half the adult population
Any Print WebMobile
Source: NRS July 2014 – June 2015 + comScore June 2015
24.8m 13.78m 13.72m 6.1m
MILLENNIALS ARE A KEY MOBILE AUDIENCE
Source: NRS July 2014 – June 2015 + comScore June 2015
Millennials’ monthly
magazine media usage is up
300%
80% of Millennials are monthly
magazine media users
MILLENNIALS ARE A KEY MOBILE AUDIENCE
Source: NRS July 2014 – June 2015 + comScore June 2015
Millennials account for 1 in 4 of the adult population
Millennials account for
43% of the mobile magazine media
audience
MILLENNIALS ARE A KEY MOBILE AUDIENCE
Source: NRS July 2014 – June 2015 + comScore June 2015
Hello!
What
Car?
Radio Ti
mesNME
National
Geogra
phic OK!
BBC Good Food
BBC Top Gea
r
Time O
ut
Empire
Cosmopolit
anHea
t
Men's H
ealth
05
1015202530354045505560
31.033.2 33.7
37.0
41.845.4
46.8 49.2 49.851.8 52.1 53.1
58.8
Millenials as a % of total mobile au...
MILLENNIALS OVER INDEX ON ALL PLATFORMS
Source: NRS July 2014 – June 2015 + comScore June 2015
Mobile Web Print
156
130 129
Index
4.9m
5.
6 6.4
7.6m
7.7m
Millennials are 30% more likely to view magazine media via laptop/pc,
and 29% more likely to be print users than the average adult
MAGNETIC CEO, SUE TODD, SAYS:
“What these latest figures make clear is that although the desire for professionally edited, original content is being increasingly satisfied by mobile, this is not to the detriment of Millennials’
demand for magazine brands in print or via desktop. The growth in demand for magazine content overall reflects the success of
publishers’ channel strategies and is great news for brands looking to integrate commercial messages in the most creatively
diverse and welcoming advertising environment in UK media.”