MOBILITY14 | December 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com

Cover Story

As more and more vendors are venturing into the Tablet space, better and more efficient applications are set to become the primary factor which is going to push the tablet segment

further ahead on the path towards growth and glory. In today’s business environment, Tablet computers are enjoying

unprecedentedpopularitythanks,inparttotheiPadanditscountlessAndroid imitators. However, one cannot disregard the influence of innumerable commercial enterprise, public safety operations and military programs that have been utilizing Windows-based tablets for over 20 years. Because of this, the tablet form factor will continue to show strong growth, not only with consumers, but also in the mobile

enterprise market.That's because mobile computing has evolved from a

specialty item to an absolute requirement for productive, task-oriented, and customer-focused employees. As an increasing number of businesses deploy office applications to their mobile workforce, they realize that selecting the right computer to support the task is critical

to the goal of putting the right person in the right place at the right time with the right

information. This objective requires mobile computing that incorporates advanced communications technology, effectively interfaces with an array of remotely accessible

company systems in support of the mobile work, and withstands

harsh environments and rough treatment.

Business applications for the i P a d

a n d o t h e r

t a b l e t d e v i c e s

are moving beyond the

first wave of personal

p ro d u c t i v i t y tools t o w a r d s manageable and secure enterprise applications that support major business initiatives.

Initially, business applications in the commercial app stores were focused on personal productivity tools, which were inexpensive and allowed users to experiment liberally.

Now, major software vendors are taking the tablet seriously and embracing the market, following where users want to take the platform. As media tablets become more commoninbusiness,ERP,CRMandother business application vendors are looking to sell tablet versions of their software.

According to Annie Mathew, Head of Alliances, Research In Motion, India, the tablet market is

growing significantly and the market has great potential to grow in both the developed and emerging markets. “According to Gartner, the worldwide tablet sales stood around 54.8 million units in 2011, up by 181% from 2010, and are expected to surpass 208 million units by 2014. This highlights the immense potential that this new product segment entails for consumers across segments. Research InMotioniscommittedtothePlayBookplatformandweareexcitedby our customers’ reaction to PlayBook OS 2.0. With immensecompetition from other players in the applications space, at RIM we have consistently focused on providing the best of apps coupled with simplified user experience which is also a differentiator for our tabletoffering.VariousapplicationsforthePlayBooklikeBlackBerryBridgearehelpingcustomersgetthemostoutofthePlayBookeveryday.Thousands of new apps have been added to BlackBerry World™, (erstwhile BlackBerry AppWorld) (including a range of Android® appsthatwillrunontheBlackBerryPlayBook),anewVideoStore(US only at launch) and enhanced web browsing capabilities are also available,” she explains.

Also, other applications like Zomato, MakeMytrip, Meru Cabs etc. are some of the utility apps that provide customers the ease of using these services from anywhere in the country. Increasing such utility- based applications on the BlackBerry World that provide ease in the day-to-day activities of people will help attract more customers.

As being put by Nafis Kazim, Chief Operating Officer, Shyam Networks Limited, applications hold a lot of importance when it comes to driving value for the end customer. “With the tablet segment gaining a lot of importance, tablet applications are set to further drive the acceptance of these products in the market. We have clearly defined and optimized our product range for segment specific applications on education, manufacturing, retail, banking, entertainment etc. and hence, we are providing content driven tablet applications such as focused applications on entertainment in association with Hungama,” he explained.

Shashin Devsare, Executive Director, Karbonn Mobiles asserts that the mobility driven tablet application eco-system is getting bigger day by day.

Tablets Betting Big on Applications

Mobility dec2012.indd 14 12/25/2012 3:15:28 PM

MOBILITYwww.mobilityindia.com MOBILITY December 2012 | 15 www.mobilityindia.com

Cover Story

As more and more vendors are venturing into the Tablet space, better and more efficient applications are set to become the primary factor which is going to push the tablet segment

further ahead on the path towards growth and glory. In today’s business environment, Tablet computers are enjoying

unprecedentedpopularitythanks,inparttotheiPadanditscountlessAndroid imitators. However, one cannot disregard the influence of innumerable commercial enterprise, public safety operations and military programs that have been utilizing Windows-based tablets for over 20 years. Because of this, the tablet form factor will continue to show strong growth, not only with consumers, but also in the mobile

enterprise market.That's because mobile computing has evolved from a

specialty item to an absolute requirement for productive, task-oriented, and customer-focused employees. As an increasing number of businesses deploy office applications to their mobile workforce, they realize that selecting the right computer to support the task is critical

to the goal of putting the right person in the right place at the right time with the right

information. This objective requires mobile computing that incorporates advanced communications technology, effectively interfaces with an array of remotely accessible

company systems in support of the mobile work, and withstands

harsh environments and rough treatment.

Business applications for the i P a d

a n d o t h e r

t a b l e t d e v i c e s

are moving beyond the

first wave of personal

p ro d u c t i v i t y tools t o w a r d s manageable and secure enterprise applications that support major business initiatives.

Initially, business applications in the commercial app stores were focused on personal productivity tools, which were inexpensive and allowed users to experiment liberally.

Now, major software vendors are taking the tablet seriously and embracing the market, following where users want to take the platform. As media tablets become more commoninbusiness,ERP,CRMandother business application vendors are looking to sell tablet versions of their software.

According to Annie Mathew, Head of Alliances, Research In Motion, India, the tablet market is

growing significantly and the market has great potential to grow in both the developed and emerging markets. “According to Gartner, the worldwide tablet sales stood around 54.8 million units in 2011, up by 181% from 2010, and are expected to surpass 208 million units by 2014. This highlights the immense potential that this new product segment entails for consumers across segments. Research InMotioniscommittedtothePlayBookplatformandweareexcitedby our customers’ reaction to PlayBook OS 2.0. With immensecompetition from other players in the applications space, at RIM we have consistently focused on providing the best of apps coupled with simplified user experience which is also a differentiator for our tabletoffering.VariousapplicationsforthePlayBooklikeBlackBerryBridgearehelpingcustomersgetthemostoutofthePlayBookeveryday.Thousands of new apps have been added to BlackBerry World™, (erstwhile BlackBerry AppWorld) (including a range of Android® appsthatwillrunontheBlackBerryPlayBook),anewVideoStore(US only at launch) and enhanced web browsing capabilities are also available,” she explains.

Also, other applications like Zomato, MakeMytrip, Meru Cabs etc. are some of the utility apps that provide customers the ease of using these services from anywhere in the country. Increasing such utility- based applications on the BlackBerry World that provide ease in the day-to-day activities of people will help attract more customers.

As being put by Nafis Kazim, Chief Operating Officer, Shyam Networks Limited, applications hold a lot of importance when it comes to driving value for the end customer. “With the tablet segment gaining a lot of importance, tablet applications are set to further drive the acceptance of these products in the market. We have clearly defined and optimized our product range for segment specific applications on education, manufacturing, retail, banking, entertainment etc. and hence, we are providing content driven tablet applications such as focused applications on entertainment in association with Hungama,” he explained.

Shashin Devsare, Executive Director, Karbonn Mobiles asserts that the mobility driven tablet application eco-system is getting bigger day by day.

Tablets Betting Big on Applications

Applications like ‘Traff-i-cop’ for public administration, 'MphRx Connect’ for hospitals, ‘India Property’ for infrastructure etc. are some of the applications that are helping increase the efficiency of the employees which in turn is benefiting the end- customers.

“According to Gartner, the worldwide tablet sales stood around 54.8 million units in 2011, up by 181% from 2010, and are expected to surpass 208 million units by 2014. This highlights the immense potential that this new product segment entails for consumers across segments.”

Annie Mathew, Head of Alliances, Research In Motion, India

Mobility dec2012.indd 15 12/25/2012 3:15:30 PM

MOBILITY16 | December 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com

Cover Story

• General corporate/government enterprise applications forCRM,ERP,SCMandmessaging

• Medical support systems for doctors, nurses, and physicaltherapists

• Hosted virtual desktop agents to provide secure remoteoperations of traditional desktop applications and environments

• Social networking applications with intelligent businessinsight

• Boardbooksforsecuredocumentandreportdistribution

Growth FactorsThe anticipated increase in the deployment of tablets is based on

several factors that are common to the tablet form factor in general. Other growth factors relate specifically to the rugged sector of the market where conditions determine the correct balance of portability and functionality.

The most obvious characteristic that sets tablets apart is the lack of a physical keypad for data input. However, the widespread nature of smartphone technology means users are now accustomed to touch-screen technology to operate applications and perform functions like data entry andretrieval.Further,developersareskilledatwritingapplications to incorporate these faster, more-efficient user interfaces.From an operational perspective, a standing

worker can easily use a tablet while holding it in one hand, whereas using a notebook computer requires that it be placed on a surface for keyboard utilization. Tablets are compact and take up less space when mounted in a vehicle. And they offer a display size that works best for mobile employees. Handheld devices like smartphones provide a high degree of portability, but their displays are often too small for efficient field operations or for presenting complex information to the mobile worker.

And most importantly, in addition to their resistance to water, dust, shock, and vibration, rugged tablets are designed for the type of work performed by mobile

employees. Generally speaking, these employees are dispatched to the field to perform specific tasks, and will often run only one applicationatatime.Performingtheseassignedtasksisfacilitated

by an array of communications tools, including access to broadband internet,Wi-Fiservice,Bluetoothconnectionsforperipherals,andglobal positioning. These integrated systems are designed to function in rugged environments and adverse conditions.

Adding computer power has adverse impacts on battery life and the amount of heat that is generated and must be dissipated. Radios draw a significant amount of power, especially when transmitting, which increases battery heat. Thus, tablet designs make trades between weight and total available battery capacity, selection of battery chemistries, thermal design, and power management to optimize user performance. The growth in the use of rugged tablets depends on achieving the right balance of capabilities and performance characteristics for the type of work our customers perform and the kind of environment they operate in.Finally, tablet growth will also be driven by business results.

Businesses that embrace mobile computing report a gain in efficiency because they can reduce the amount of time or number of people needed to perform specific tasks. This lowers cost and often improves their customer satisfaction ratings. Increasingly, businesses are achieving a lower total cost of ownership for rugged tablets comparedtoconsumer-gradeproductssuchastheiPadbecauseofthe significantly higher failure rates of non-rugged hardware.

“At Karbonn Mobiles our major thrust area is based on the customization of applications as per the tablet hardware specifications. Our key concern also lays emphasis upon creating utility and in-built gaming applications which are aimed towards providing the users an enriching experience that is especially keyed in for dual-core processors,” he adds on.

The Tablet Verticals

Annie Mathew from Research In Motion says that the BlackBerry World is just getting bigger and better by the day. BlackBerry applications are diversifying and getting deployed by organizations in verticals like public welfare, healthcare, infrastructure etc. tonameafew.Applicationslike‘Traff-i-cop’ for public administration, 'MphRx Connect’forhospitals,‘IndiaProperty’for infrastructure etc. are some of the applications that are helping increase the efficiency of the employees which in turn is benefiting the end- customers.

Nafis Kazim from Shyam Networks says that localized application development surely holds the key when it comes to penetrating the Indian market. “Today we already have a lot of tablet penetration in the metro locations of the country, but as we move ahead and target the non metro locations, more and more end customers would want to have those localized applications in order to get going with their tablets. Hence, specific applications related with farming, weather, agriculture, handicrafts etc would make their life easier and also make them adopt tablet segment in an easy manner,” he avers.

Shashin Devsare from Karbonn Mobiles says that the application eco-sphere is a very important entity of operations at Karbonn Mobiles. “We as an endeavour seek to customize utility applications of the likes of JustDial, PayTM and POPI along with developingentertainment applications like NexGTV and Saavan Music,Informative applications like Economic Times, Google Currents and Times of India, Social Networking applications like Whatsapp and Facebook to target different genres.We also seek to developspecial gaming apps which ensure pertinent usage of the Dual-Core capabilities of the range of Karbonn Mobile phones,” he informs.

Success lies in how the vendor re-factors the apps in a meaningful way, rather than just duplicating the traditional desktop or browser

experience. Businesses also need to understand the difference between an enterprise and a consumer application, and have a decision framework to select them.

By 2016, more than 900 million tablets will be in the hands of users. As more consumers buy them, they then tend to bring them to the workplace and use them for their jobs – oftenled by executives. Leaders are finding legitimate business use and redefining processesfor‘readyathand’momentswhere other computer types are not as well adapted.

CEOs often prefer tablets for distributing material for board of directors meetings. Salespeople are using them in client-facing situations; sales configuration tools help close more business and reduce error rates; sales and marketing leaders are using them as dashboards to their business; and marketers are designing campaigns around them. Doctors and nurses are carrying them; they are even being used on the manufacturing floor.

Research In Motion currently holds onetablet,BlackBerryPlayBookwithtwoversion viz. 32 GB and 64 GB. The Indian

marketisconsideredtobeanevolvingmarketfortabletPCs.Accordingto Cybermedia September 2012 report, India has recorded over 60 per centincreaseinthesalesoftabletPCscomparedtothepreviousquarter.WiththisincreaseinthedemandoftabletPCs,ResearchInMotionistrying to meet the demand and supply chain. “Forus,pushingtabletsinthenon-metrolocationsofthecountry

depends upon creating specific language adaption, and creating and delivering content through entertainment applications like Saavan Music andNexGTV integration,” explains, ShashinDevsare fromKarbonn Mobiles.

In coming times, Karbonn Mobiles’ concentration will be to focus on voice enabled tablets, creation of voice tabs for guidance, concentration on latest processors, operating systems and differentiated hardware configuration. Also, going forward, we seek to create a pertinent environment for data bundling and creating customised applications for different genres.

Combined sales of tablets and smartphones will be 44 percentbigger than thePCmarket in2011,according toGartnerpredictions. By the end of 2014, the installed base of devices based on new lightweight mobile operating systems like Apple iOS, Google Android and Microsoft Windows 8 will exceed the total installed base ofallPCbasedsystems.

According to Gartner, the top 10 commercial business application categories for tablet devices are:• Sales automation systems for customer collateral, sales

presentations, and ordering systems• Businessintelligence:analyticalandperformanceapplications

with management dashboards• Containerised email to separate corporate messaging

environments from personal email• Collaborationapplicationsformeetings• Fileutilitiesforsharinganddocumentdistribution

End customers would want to have those localized applications in order to get going with their tablets. Hence, specific applications related with farming, weather, agriculture, handicrafts etc would make their life easier and also make them adopt tablet segment in an easy manner

An endeavour seek to customize utility applications of the likes of JustDial, PayTM and POPI along with developing entertainment applications like NexGTV and Saavan Music, Informative applications like Economic Times, Google Currents and Times of India, Social Networking applications like Whatsapp and Facebook to target different genres. We also seek to develop special gaming apps which ensure pertinent usage of the Dual-Core capabilities of the range of Karbonn Mobile phones

“With the tablet segment gaining a lot of importance, tablet applications are set to further drive the acceptance of these products in the market. We have clearly defined and optimized our product range for segment specific applications on education, manufacturing, retail, banking, entertainment etc.”

Nafis Kazim, Chief Operating Officer, Shyam Networks Limited

Mobility dec2012.indd 16 12/25/2012 3:15:30 PM

MOBILITYwww.mobilityindia.com MOBILITY December 2012 | 17 www.mobilityindia.com

Mobility Application

• General corporate/government enterprise applications forCRM,ERP,SCMandmessaging

• Medical support systems for doctors, nurses, and physicaltherapists

• Hosted virtual desktop agents to provide secure remoteoperations of traditional desktop applications and environments

• Social networking applications with intelligent businessinsight

• Boardbooksforsecuredocumentandreportdistribution

Growth FactorsThe anticipated increase in the deployment of tablets is based on

several factors that are common to the tablet form factor in general. Other growth factors relate specifically to the rugged sector of the market where conditions determine the correct balance of portability and functionality.

The most obvious characteristic that sets tablets apart is the lack of a physical keypad for data input. However, the widespread nature of smartphone technology means users are now accustomed to touch-screen technology to operate applications and perform functions like data entry andretrieval.Further,developersareskilledatwritingapplications to incorporate these faster, more-efficient user interfaces.From an operational perspective, a standing

worker can easily use a tablet while holding it in one hand, whereas using a notebook computer requires that it be placed on a surface for keyboard utilization. Tablets are compact and take up less space when mounted in a vehicle. And they offer a display size that works best for mobile employees. Handheld devices like smartphones provide a high degree of portability, but their displays are often too small for efficient field operations or for presenting complex information to the mobile worker.

And most importantly, in addition to their resistance to water, dust, shock, and vibration, rugged tablets are designed for the type of work performed by mobile

employees. Generally speaking, these employees are dispatched to the field to perform specific tasks, and will often run only one applicationatatime.Performingtheseassignedtasksisfacilitated

by an array of communications tools, including access to broadband internet,Wi-Fiservice,Bluetoothconnectionsforperipherals,andglobal positioning. These integrated systems are designed to function in rugged environments and adverse conditions.

Adding computer power has adverse impacts on battery life and the amount of heat that is generated and must be dissipated. Radios draw a significant amount of power, especially when transmitting, which increases battery heat. Thus, tablet designs make trades between weight and total available battery capacity, selection of battery chemistries, thermal design, and power management to optimize user performance. The growth in the use of rugged tablets depends on achieving the right balance of capabilities and performance characteristics for the type of work our customers perform and the kind of environment they operate in.Finally, tablet growth will also be driven by business results.

Businesses that embrace mobile computing report a gain in efficiency because they can reduce the amount of time or number of people needed to perform specific tasks. This lowers cost and often improves their customer satisfaction ratings. Increasingly, businesses are achieving a lower total cost of ownership for rugged tablets comparedtoconsumer-gradeproductssuchastheiPadbecauseofthe significantly higher failure rates of non-rugged hardware.

experience. Businesses also need to understand the difference between an enterprise and a consumer application, and have a decision framework to select them.

By 2016, more than 900 million tablets will be in the hands of users. As more consumers buy them, they then tend to bring them to the workplace and use them for their jobs – oftenled by executives. Leaders are finding legitimate business use and redefining processesfor‘readyathand’momentswhere other computer types are not as well adapted.

CEOs often prefer tablets for distributing material for board of directors meetings. Salespeople are using them in client-facing situations; sales configuration tools help close more business and reduce error rates; sales and marketing leaders are using them as dashboards to their business; and marketers are designing campaigns around them. Doctors and nurses are carrying them; they are even being used on the manufacturing floor.

Research In Motion currently holds onetablet,BlackBerryPlayBookwithtwoversion viz. 32 GB and 64 GB. The Indian

marketisconsideredtobeanevolvingmarketfortabletPCs.Accordingto Cybermedia September 2012 report, India has recorded over 60 per centincreaseinthesalesoftabletPCscomparedtothepreviousquarter.WiththisincreaseinthedemandoftabletPCs,ResearchInMotionistrying to meet the demand and supply chain. “Forus,pushingtabletsinthenon-metrolocationsofthecountry

depends upon creating specific language adaption, and creating and delivering content through entertainment applications like Saavan Music andNexGTV integration,” explains, ShashinDevsare fromKarbonn Mobiles.

In coming times, Karbonn Mobiles’ concentration will be to focus on voice enabled tablets, creation of voice tabs for guidance, concentration on latest processors, operating systems and differentiated hardware configuration. Also, going forward, we seek to create a pertinent environment for data bundling and creating customised applications for different genres.

Combined sales of tablets and smartphones will be 44 percentbigger than thePCmarket in2011,according toGartnerpredictions. By the end of 2014, the installed base of devices based on new lightweight mobile operating systems like Apple iOS, Google Android and Microsoft Windows 8 will exceed the total installed base ofallPCbasedsystems.

According to Gartner, the top 10 commercial business application categories for tablet devices are:• Sales automation systems for customer collateral, sales

presentations, and ordering systems• Businessintelligence:analyticalandperformanceapplications

with management dashboards• Containerised email to separate corporate messaging

environments from personal email• Collaborationapplicationsformeetings• Fileutilitiesforsharinganddocumentdistribution

An endeavour seek to customize utility applications of the likes of JustDial, PayTM and POPI along with developing entertainment applications like NexGTV and Saavan Music, Informative applications like Economic Times, Google Currents and Times of India, Social Networking applications like Whatsapp and Facebook to target different genres. We also seek to develop special gaming apps which ensure pertinent usage of the Dual-Core capabilities of the range of Karbonn Mobile phones

CEOs often prefer tablets for distributing material for board of directors meetings. Salespeople are using them in client-facing situations; sales configuration tools help close more business and reduce error rates; sales and marketing leaders are using them as dashboards to their business; and marketers are designing campaigns around them.

“At Karbonn Mobiles our major thrust area is based on the customization of applications as per the tablet hardware specifications. Our key concern also lays emphasis upon creating utility and in-built gaming applications which are aimed towards providing the users an enriching experience that is especially keyed in for dual-core processors.”Shashin Devsare, Executive

Director, Karbonn Mobiles

Mobility dec2012.indd 17 12/25/2012 3:15:32 PM