Photo credit:http://cierajones.files.wordpress.com/2014/02/scubafinal_aotw.jpg

What is Jamaica?

Discovered in 1494

Established as British colony in 1655

Became independent in 1962

Photo Credit: <a href="https://www.flickr.com/photos/53477219@N02/7065211839/">Ricymar Photography (Thanks to all the fans!!!!)</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by/2.0/">cc</a>

Who is Jamaica?

Creole Accents

Artistic Culture

“Jerk” Food

Reggae Music

Photo Credit: http://images.fineartamerica.com/images-medium-large/reggae-king-andrea-barbieri.jpg

Photo Credit: http://cierajones.files.wordpress.com/2014/02/waterfall_final_aotw.jpg

Tourism in Jamaica

Tourism Declining in Winter Months

Tourism Provides Many Jobs

Provides Revenue for the Country

Economy is in Debt

Photos Credit: http://i.ytimg.com/vi/T4spZ1vVG7Y/hqdefault.jpg

Best Time to Visit

October – December

Temperature: 75-85 Degrees

Little Rainfall in December

Junkanoo Parades

Celebrate Boxing Day Photo Credit: <a href="https://www.flickr.com/photos/27958158@N00/310157361/">David G...</a> via <a

href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by-nd/2.0/">cc</a>

Where Have People Been Going?

Photo Credit: <a href="https://www.flickr.com/photos/21078769@N00/11730397856/">trishhartmann</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by/2.0/">cc</a>

Bahamas

Easily Accessible Through Cruise Lines

Little Rainfall Through December

Hospitality Industry on “A” Game

Photo Credit: <a href="https://www.flickr.com/photos/14009669@N07/3565297670/">MSMcCarthy Photography</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by-nd/2.0/">cc</a>

Bringing People In

Objectives

Reach 100,000 people with new campaign

Increase revenue in the month of December by 20%

Attract 10,000 more visitor

Our Strategy

Offer Discounts at local Resorts

Offer Discounted Wedding/Honeymoon Packages

Offer Discounted Flight/Hotel Packages with Perks

Photo Credit: <a href="https://www.flickr.com/photos/68574102@N00/3085455117/">Corey Ann</a>

via <a href="http://compfight.com">Compfig

Who Do we Want?

Families

Newlyweds

Deal Lovers

Photo Credit: http://www.riu.com/en/weddings/img/XBA_0003.jpg

Photo Credit: http://www.kidscaribbean.com/wp-content/uploads/2013/09/Family-on-beach.jpg

Photo Credit: http://cierajones.files.wordpress.com/2014/02/jerk_chicken_final_aotw.jpg

Guerilla Marketing

“JAMAICA- It Looks Good on You”

Mirrors

Dreads

Bikinis

Beaches

Photo Credit: http://www.todaytip.net/wp-content/uploads/2012/08/best-all-inclusive-in-jamaica.jpg