ncac 2017 kick off - national capital area council · checklist –steps to prep for a successful...

AMERICA’S POPCORN SALE ‐ FUNDING ADVENTURES!

National Capital Area Council2017 Popcorn Kick Off

Thank You!

Since 1980, Trail’s End has partnered with local councils to help units and Scouts raise

the money they need to provide quality programs and to enjoy Scouting.

Over $4 Billion has been returned to local Scouting since the first sale began. Hundred of thousands of Scouts have been able to

enjoy Scouting programs.

Thank you for your partnership

It’s For The Scouts!

Boys stay in Scouting longer when they have a QUALITY PROGRAM to enjoy

with their friends.

That is what we’re raising funds for….So you, and your fellow leaders, don’t

have to chase families down for money all year long or charge

expensive dues.

Earn Your Way In Scouting

• Character Development

• Gain Confidence

• Goal Setting

• Money Management

• Life Lessons

• Public Speaking

The Ideal Year of Scouting

It is our goal to be able to provide a year round quality Scouting

program through proper planning, budgeting, and goal setting to

insure we are helping provide Scouts an

Experience of a Lifetime.

Why did you get involved in Scouting?

What do Scouts want to do?

The Ideal Year of Scouting

Plan Unit’s program year:

Get Scouts engaged ... it’s THEIR program

Scout families ENJOY an organized Unit

Determine the budget

Set the goal-for the Unit and each Scout

Have a thought out communication plan

Obtain funds from one fundraiser

Then enjoy the activities planned and HAVE FUN

Set The Goal: Aim High

Set goals for your unit and for each Scout

Scouts who set goals sell twice as much as Scouts who do not set a goal….same is true for units.

Goals should be based on your budget to fund the Ideal Year of Scouting with one fundraiser

Scouts should their own way

Ways to Sell

• Storefront (Show-n-Sell)

• Door-to-Door

• Online Sales

How To Sell $500 In A Week

By following these steps you can easily earn the funds needed for your Scouting programs in one week!

Start by selling to Mom and Dad. Make sure they are

purchasing your favorite item as well!

Monday Tuesday/Wednesday

Use your order form and sell to your neighbors. Remember to always sell with an adult

ThursdayCall your family members and ask it they’d like to support your Scouting adventures by buying

some delicious Trail’s End Popcorn

Friday

Have your Mom and/or Dad take an order form to work with them. Have them ask their co‐workers to support Scouting

Saturday/Sunday Sell on‐line

Participate with other Scouts at your Unit’s scheduled Show‐n‐Sell location. Work with your leaders to see which time is best for you

and your family

Create your own personalized fundraising page at trails‐

end.com and send out emails to friends and family

members that live far away.

Unit Kickoff Party

The single most important thing is…

ENTHUSIASM!• If it’s not you, then find that person to lead!

• Dress up the room, pop popcorn, play games, offer door prizes, etc.

• Have games for Scouts to play the minute they walk in the door.

• Role play a “sale” either at a storefront or at the neighbor’s door.

• Families should walk out excited, informed, and ready to sell.

Unit Kickoff Party

• MAKE IT A FUN EVENT!

• Review the following….

• Planned activities for the upcoming year.

• Costs for every activity and the cost for the year.• Sales goal for every Scout and demonstrate how a

Scout can earn his own way

• The different selling methods

• Safety tips

• Incentives and prizes the Scouts can earn!

Offer Your Own Incentives

• Scouting programs that they were able to plan out

• Gift cards; Movie theaters, iTunes, Game Stop, etc.

• Fishing poles and gear• Camping equipment• Video games• Pizza party• Ice Cream socials• The ever popular “Pie In The Face”

Communication Plan

What is the message we want to deliver to the Scouting families?

• No out of pocket expense to enjoy 12 months of Scouting activities.

• Do one fundraiser a year and spend more time enjoying Scouting.

• Gives Scouts the opportunity to:-Earn their own way-Learn life lessons and responsibility

• All Scouts get to enjoy your Unit’s program.

• Consumers are more motivated to purchase based upon the cause.

What are we selling?

Communication

We are Selling ADVENTURES!

Consumers are 2X more likely to support a cause they believe in.


What’s New?

2017 Popcorn Program

Scout Incentives

Scout Incentives

• Sell $750 Drone

• $1,000 Popchiever PatchFamily Pack of 4 Tickets to a VIP Popcorn Sellers Celebration

• $2,500 College Scholarship

• $3,000 Free Camp at any NCAC Camp

Scholarship Program

Scouts who sell at least $2,500 (in one calendar year) are

eligible for the Trail’s End Scholarship.

6% of their sale is put into an interest bearing account. They will

continue to earn 6% of all sales once eligible. Information

available at sell.trails-end.com

2017 Segment Patch

• Sell 1 item: Participation Patch

• Make an Online sale

• Be a member of the Top Seller Club

• Make a Military Sale

• Sell 1 of each item offered on the order form

• Be the Top Seller in your unit

2017 Product Updates

All “New” Salted Caramel

Popcorn

Improved Caramel flavoring

Chocolate Lovers Collection

Now featuring Pecan Clusters

2017 Product Updates

Improved Butter Flavor

Improved Cheese

Flavoring

Three Varieties:White Cheddar, Golden Cheddar, and Jalapeno

Promo Store

Visit promo.trails-end.com to purchase promotional items to enhance your Unit’s kick-off and reward Scouts and volunteers*

*All orders must be entered by June 30

2017 Family Guide

Popcorn Sale Kits

Each Sale Kit includes a Jump Drive and Folder Great resources and promotional items to make sure

Unit Kernels are well informed and equipped to succeed

Pocket Folder Checklist – Steps to Prep for a Successful Kickoff Kickoff Ideas – how to recognize top sellers, possible games to play, how to decorate the room, etc.

Kickoff Agenda – content to cover, how the event should flow, etc.

Unit Sale Planner Worksheet – A worksheet for the Unit Kernel to plan the logistics of the sale

How to Run Successful Storefront Sales one‐pager Sale Tracking Poster

Jump Drive Videos – 6 Simple Steps to Selling Popcorn, and others! Scout Guidebook Leader Guidebook Unit Kickoff Presentation Parent handout Unit Incentive Program handout Program Planner Scout Sale Script Postcard And much more…


Technology Update


Learning Management System

Allows leaders to get trained when they want!Trained Units sell more popcorn!


Leaders Can

Choose Their Level Of Training


Leaders can go back and review different topics as needed

Digital APP

Scouts can use a smart phone or tablet to

conduct door-to-door sales and allow

customers to pay with a credit card

Online Selling

• Scouts create their own personalized message

• Simple to set up and use• Link with your social medial outlets• Send emails to friends and family

members who live outside your area• Earn Amazon gift cards once you

reach $300 in sales.• Great way to raise “incremental”

revenue and sell whenever you want!


Key Dates


Key DatesOrder Deadline Dates (always on Friday) August 4 September 1 October 6 November 3

Distribution Dates August 19 (full cases only, no chocolate) September 16 (full cases only, chocolate) October 21 (full cases and individual items, chocolate) November 18 (full cases and individual items, chocolate)

*Unit Kernels must check their orders and report any discrepancies within 5 days. After 5 days, no adjustments can be made.**Only units who place an order totaling $10,000+ will receive home deliveries. They will be contacted directly from Moyer and Son for their delivery date/time.

Key DatesPrize Order*

Must be submitted online through the Trail’s End Popcorn System no later than December 8

Payment Payments are due in full no later than December 8 Units must print off their final invoice and send it in with their check payable to NCAC-BSA Units have the option to pay by credit card, however there is a 4% processing fee which will be charge

to the unit. Units are encouraged to submit payment for invoices during the sale.

Scholarship Program Forms need to be submitted to the Council by December 8 Visit sell.trails-end.com for more information

*Payments must be made in order to process the prize orders

Key Dates

Redistribution Policy Each unit can bring back to Council for redistribution up to 10% of the dollar value of their

popcorn invoice (invoice from August through the invoice of the October order cycle). Each unit may only have one transaction.

Redistributions can only be done through the council office with Lisa Snip or Stephen Allen. Please do not ask someone to do this for you. The Primary Unit Contact is the only authorized person for any and all popcorn transactions for their unit.

Only full, unopened, undamaged cases. No individual containers. No exceptions.

Once the redistribution dates have passed, no more returns from units can be accepted.

Redistribution Dates Monday, October 23-Saturday, October 28

Commission

• Units who sold in 2016 and will be selling again in 2017 can earn the following:

• Base Commission: 30%• Attend a Council Kick-Off & Pay balance “owed” on time: +2% (total of 32%)• Growth Incentive: Grow your sale by 8% and receive an additional 2%• Total Possible Commission = 34%

Note: Bonus commission will be applied to your final invoice in November. • If your unit did not sell in 2016 but are selling in 2017, your unit can earn the following:

• Base Commission: 30%• Attend a Council Kick-Off & Pay balance “owed” on time: +2% (total of 32%)

• Total sales over $5,000: +2%• Total Possible Commission = 34%

Council Contact Information

Stephen [email protected](301) 214-9189Lisa [email protected](301) 214-9196


Thank You!


ncac 2017 kick off - national capital area council · checklist –steps to prep for a successful...

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