nearhood - hyperlocal media for neighbourhoods
DESCRIPTION
Nearhood is a hyperlocal social media and news aggregator for neighbourhoods. Local is the new global!TRANSCRIPT
Hyperlocal social media for each neighbourhood
BORNLOCAL
Photos: placeit.net
Nearhood is a hyperlocal social media and news aggregator for
neighborhoods
We live in a globalized world.
Yes, but…
50%!
Our daily surroundings
still play a major role in
our lives…
Nearly of the economy is rooted in place
“
”
60%"€
…and in the economy.
…or to know what events, offers, services are available close to our homes.
"#We have no efficient way to be in touch with our neighbours, to follow the all the news and information relevant for where we live…
Photo: (cc) owenfinn16 http://www.flickr.com/photos/yokohamarides/8127077547/
You’ve found an abandoned bike in your yard: how do you reach out to your neighborhood to check if it belongs to someone nearby?
Your hairdressing salon in the local mall is out of bookings for the whole afternoon: how do you send out a message to people nearby that you have half-price special starting now?
City planning, police and other public authorities generate lots of information about local issues – but to keep up with that information flow as residents, we would need to follow dozens of different channels.
For companies there’s a huge variety of digital channels in general and ways of segmenting customers based on age, profession, gender, etc.
But for a local business to reach out to local residents, many are still using old-fashioned print and direct marketing.
Our solution
We bring all locally relevant information together at one place
residents
city
localbusinesses
open data
news sources
otheronlineservices
We bring all locally relevant information together at one place
residents
city
localbusinesses
open data
news sources
otheronlineservices
It is also a hyperlocal social media for the last underserved social factor in our lifes.
However, Nearhood is not just an information channel.
Our social relations are based on three different factors
A SOCIAL MEDIA PLATFORM for the last underserved social factor
FAMILIARITY
INTEREST LOCATION
We want to be the definitive social hyperlocal service, serving all location-based social & informational needs.
Social media platforms serve our needs based on these factors
A hyperlocal social media for each
neighbourhood.
Available as an online service…
…through mobile app…
…and as a subscribable
newsletter delivered weekly to email with all
most important news, events & offers from
area.
All kind of social updates
from local residents.
Numerous open feeds are heuristically
processed to find locally relevant news and
updates
Local mobile alerts informing
residents on local emergenices, lost
people and pets, etc.
Local alerting system can be used
also to deliver realtime mobile marketing.
RELEVANT
LOCAL CONTENT
other online services $
%DIRECTLY TO THE SERVICE
&
VIA APIS & CUSTOM
HEURISTICS
'municipality
local businesses
news sources
residents
associations
CONTENT SOURCES
We combine open data and user generated content to create a unique service
RELEVANT LOCAL
CONTENT attracts attract
€
%LOCAL
BUSINESSESLOCAL
RESIDENTS
VALUE CHAIN
Hyperlocal targeting Daily deals
Realtime mobile
marketing
Business case
Marian Salzman
CEO, Euro RSCG Worldwide PR, North America
” I’ve come to believe, in fact, that ‘hyperlocal is the new global’ and am now more convinced than ever of the local movement’s momentum online. (…)
Going local is also a fantastic way for businesses to show not just consumers but also employees, friends and neighbors that they are invested in the community in which they live.”
” Combining social and community features from sites such as Reddit and Twitter with open government really has potential.”
http://streetfightmag.com/2013/06/04/what-investors-look-for-in-a-hyperlocal-startup/
Alex Ferrara
Bessemer Venture Partners
150M€Total revenue of local printed newspapers in Finland in 2011
Major business potential in local comms
2.6B£Estimated total value of UK hyperlocal advertising market
Where are we now?
•Fall 2013 - Pilots in six selected neighbourhoods in Helsinki
•September 2014 - Nearhood service & app launched in Helsinki metropolitan region
•November 2014 - Nearhood launched in all Finland
FINALISTUUTISRAIVAAJA
MEDIA INNOVATION CONTEST
2013
FINALIST“IMPACT”
APPS4FINLAND
2013
WINNER“UNDERSTANDING
THE CITY” “EMBEDDING CITY
DATA IN MEDIA”
APPS4FINLAND2013
2ND PRIZEAPPS4EUROPEMANCHESTER, UK
2014
Feedback from our test users:
“I’d love to have a service where I could see all the local services in one place. So few small business have their own websites.”
“Really useful & exactly what I’ve been looking for!” “Even the smallest news are
interesting when they are from my neighborhood”
“I think it could replace the local newspapers.”
“This is much more clear than FB groups! And contents are much more varied, coming from many places – that’s a big plus.”
Founders
MIEMO PENTTINEN
Previously DESIGN DIRECTOR at Frantic, one of the LEADING DIGITAL AGENCIES in Finland
design + front-end
15 years of digital agency background with major design projects for NOKIA, MTV, HELSINGIN SANOMAT, …
LARI LOHIKOSKI
FOUNDER of leading Finnish online auction HUUTO.NET, one of the BEST KNOWN ONLINE CONSUMER BRANDS in Finland
CEO + tech
Digital experience since mid-‐1990’s
nearhood.net ANDROID-SOVELLUS
-PALVELUSSA
Download fromWindows Phone Store
Download fromWindows Phone Store
Download fromWindows Phone Store
Download fromWindows Phone Store
Download fromWindows Phone Store
Download fromWindows Phone Store
Be in touch: [email protected] [email protected] www.bornlocal.fi