New Paths, New Roles

Challenges before the Public Service Broadcaster Today

1

Global economic - political changes and technological advances offer new opportunities – and challenges

2

New Technologies Privatisation

Competition

Financial Pressures3

Public Service Broadcasting Today

• State-owned and operated model

• Competition with commercial networksin chasing advertising/sponsorships

• Quality of programming is an issue

4

Challenges before PSB

• Fulfil public interest obligations

AND

• Be independent

AND

• Have financial autonomy

5

How can the PSB do this?

• Redefine role - don’t try to compete

• Upgrade quality of services and programming

• Diversify funding sources

• Set up autonomous structures

6

Funding Options

• Receiver licence fee

• Taxes and government grants

• Commercial revenues

Can we balance all these?

8

Administrative Structure

Autonomous

- not controlled by government

- responsible to both parliament and audience

Separate bodies for

- Licencing of public/pvt broadcasters

- Management of PSB

- Dispute / complaint redressal

9

Structure of the PSB Network

Example All India Radio

4 tier structure

- National

- Provincial

- District

- Local : group of villages

9

Possible Initiatives

• Create new breed of broadcasters at national and local levels

• Create pool of regional resources

- professional broadcasters

- programmes

- training

11

Creative responses needed

12

• From governments

• From broadcasters

• From regional and international

institutions

Thank you