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C ommunications Awards 2 8 TH ANNUAL Welcome A Celebration of Excellence in Educational Communications New York School Public Relations Association Luncheon October 26, 2007

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Page 1: New York School Public Relations Association · Andrea Walton, Public Relations Coordinator Merit Excellence in Writing Walter Price, Champion of Education ... Susan Starkweather

CommunicationsAwards

28TH

ANNUAL

Welcome

A Celebration of Excellence in

EducationalCommunications

New York School Public Relations Association

LuncheonOctober 26, 2007

Page 2: New York School Public Relations Association · Andrea Walton, Public Relations Coordinator Merit Excellence in Writing Walter Price, Champion of Education ... Susan Starkweather

Program

Welcome and IntroductionsJames S. Van Develde

NYSPRA PresidentDirector of Public Relations

Lakeland Central School District

Guest SpeakerRonald Thorpe

Vice President and Director of Education atThirteen/WNET New York

Presentation of the 28th Annual NYSPRA Awards

Presentation of the 2007 Golden Empire Award

Stephanie GoussContest Coordinator

Public Information CoordinatorRockland BOCES

James S. Van DeveldeContest Chair

Director of Public RelationsLakeland Central School District

A W A R D S L U N C H E O NOctober 26, 2007

Manhattan BallroomSheraton ManhattanNew York, New York

Page 3: New York School Public Relations Association · Andrea Walton, Public Relations Coordinator Merit Excellence in Writing Walter Price, Champion of Education ... Susan Starkweather

2007 NYSPRA Awards

Avon Central School District

MeritCalendarACSD Calendar & District Guide

Kyle Adamczak, Public Information CoordinatorGenesee Valley BOCES

Babylon Village School District

MeritExcellence in WritingClass of 47 to Attend 07 Graduation

Nancy Lenz, Writer

Bethlehem Central School District

ExcellenceSpecial Purpose PublicationHandbook for Students and Parents

Jessica Scheckton, Communications Program Manager

ExcellenceBudget/Bond NewsletterHighlights Newsletter, Budget Edition

Jessica Scheckton, Communications Program Manager

MeritCommunity NewsletterHighlights Newsletter, Winter 2006-2007

Audrey Hendricks, Communications Specialist

Burnt Hills-Ballston Lake Central SchoolsAll awards to Christine Multer, Public Information Specialist

ExcellenceExcellence in WritingIs My Child Safe at School?

MeritBudget/Bond NewsletterAn Investment in Value

This is Your Time to Shine! 1

Page 4: New York School Public Relations Association · Andrea Walton, Public Relations Coordinator Merit Excellence in Writing Walter Price, Champion of Education ... Susan Starkweather

Canandaguia City School DistrictAll awards to Andrew Thomas, Community Relations Coordinator

HonorCommunity NewsletterDigest-Winds of Change, November 2006

MeritPR/Marketing CampaignCanandaguia Reads

Carmel Central School DistrictAll awards to Susan Dieck, Public Information Coordinator

HonorSpecial Purpose PublicationCarmel Schools Welcome Brochure & Stationery

MeritExcellence in WritingAncient and Modern Worlds Cross Paths at GFMS

MeritExcellence in WritingSchool Nurse: Take this Job and Love it

Chautauqua Lake Central School DistrictAll awards to Wendy Westwood, Director, Community Relations

ExcellencePhotographBand Practice

ExcellencePhotographOriginal Children’s Books

HonorPhotographInvented Instruments

HonorPhotographSeeds of Learning

Clarkstown Central School District

MeritSpecial Purpose PublicationRecruitment Brochure

Marko PromotionsElise Markowitz, PR/Marketing Consultant

David Margolis, Designer

MeritOverall Graphics & DesignRecruitment Brochure

Marko PromotionsElise Markowitz, PR/Marketing Consultant

David Margolis, Designer

2 This is Your Time to Shine!

Page 5: New York School Public Relations Association · Andrea Walton, Public Relations Coordinator Merit Excellence in Writing Walter Price, Champion of Education ... Susan Starkweather

Cortland City School DistrictAll awards to Jeremy Boylan, School Information Officer

HonorCommunity NewsletterTiger’s Paw, February 2007

MeritExcellence in WritingSmith Second Graders Learning the Ropes

Dobbs Ferry Union Free Schools

HonorCalendarPTSA District Calendar

Elizabeth Hausman

East Aurora Union Free School District

HonorPhotographWall Climbers

Kristine Ward, Community Relations

East Irondequoit Central School District

ExcellenceBudget/Bond NewsletterSpecial Vote - Excel Renovation Project

Lee Steinfeldt, Director of Communications

Honor PSA/CD/DVD/VideoDurand Eastman School - Immigration: A Look Back

Ronald Mix, Ron Mix Image

MeritIn-House Production - Color InkThoroughly Modern Millie Poster

Lee Steinfeldt, Director of Communications

This is Your Time to Shine! 3

Page 6: New York School Public Relations Association · Andrea Walton, Public Relations Coordinator Merit Excellence in Writing Walter Price, Champion of Education ... Susan Starkweather

East Rochester School District

Excellence PhotographMarble Run Contest

Doreen DiNardo, Communications Director

HonorPhotographFirst Day of Pre-School Hug

Doreen DiNardo, Communications Director

HonorWebsiteERHS Instructional Music Website

Mark Gowman

Merit PhotographItalian Dance Lesson

Doreen DiNardo, Communications Director

East Syracuse - Minoa Central School District

ExcellenceExcellence in Writing

Helping Katrina Victims Opens Eyes of Seniors

Marcia Kelley, School Information Officer

Ellenville Central SchoolsAll awards to Ulster BOCES Community Relations Team

ExcellenceCommunity NewsletterWinter 2006, Newsletter

ExcellenceOverall Graphics & DesignWinter 2006, Newsletter

MeritCommunity NewsletterSpring 2007, Newsletter

Enlarged City School District of Middletown

ExcellenceSpecial Purpose PublicationMaintaining/ Improving our Schools Referendum

Melissa Cortellini, Public Information Specialist

4 This is Your Time to Shine!

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Freeport Public Schools

MeritBudget/Bond NewsletterFreeport Pride/Special Budget Edition

Nassau BOCES Public Relations Service

Frontier Central Schools

HonorCalendar2006-2007 Calendar & Back to School Guide, August 2006

Elizabeth Angelbeck, Director of Public Relationsand Strategic Planning

Genesse Valley BOCES

ExcellenceSpecial Purpose PublicationCareer & Technical Program Folder/Guide

Andrea Walton, Public Relations Coordinator

Renee Kelly, Graphic Designer

ExcellenceInternal NewsletterThe Pinnacle, Issue 9

Andrea Walton, Public Relations Coordinator

MeritExcellence in WritingWalter Price, Champion of Education

Andrea Walton, Public Relations Coordinator

Great Neck Public Schools

ExcellencePhotographPoetry Fun

Jessica K. Vega, Office of Community Services

This is Your Time to Shine! 5

Page 8: New York School Public Relations Association · Andrea Walton, Public Relations Coordinator Merit Excellence in Writing Walter Price, Champion of Education ... Susan Starkweather

Greece Central School District

ExcellencePR/Marketing Campaign2007-2008 Budget Campaign

Laurel Heiden, Community Relations Manager

ExcellenceCalendar2006-2007 School Calendar & Handbook, August 2006

Tammy Nucci, Communications Assistant

ExcellencePhotographHands on Learning

Tammy Nucci, Communications Assistant

HonorAnnual ReportAnnual Report, July 2006

Laurel Heiden, Community Relations Manager

MeritBudget/Bond NewsletterGreece Budget Newsletter 2007

Laurel Heiden, Community Relations Manager

MeritCommunity NewsletterThe Connection, April 2007

Laurel Heiden, Community Relations Manager

MeritPhotographCute Couple

Tammy Nucci, Communications Assistant

Holley Central School District

MeritSpecial Purpose PublicationHolley School District Brochure

Grace Griffee, Communications Specialist

6 This is Your Time to Shine!

Page 9: New York School Public Relations Association · Andrea Walton, Public Relations Coordinator Merit Excellence in Writing Walter Price, Champion of Education ... Susan Starkweather

Jericho Union Free School DistrictAll awards to Mary Marks, Director of Public Information andCommunity Relations

ExcellencePhotographChanging Lives/Changing Classrooms

HonorCommunity NewsletterJericho School News, January 2007

HonorCommunity NewsletterJericho School News, March 2007

HonorPhotographHomecoming Highlight

MeritCalendar2006-2007 District Calendar & School Guide

MeritPhotographSlip-Sliding Away

MeritPhotographMusic Brings Us Together

MeritPhotographSchoolyard Friends

Kingston City Schools

MeritPR/Marketing CampaignKington EXCEL Aid Campaign

Ulster BOCES Community Relations Team

Lakeland Central School District

HonorPhotographReading

James Van Develde, Director of Communications

Lancaster Central Schools

ExcellenceWebsitewww.lancasterschools.org

Patricia Burgio, APRWebsite Manager

This is Your Time to Shine! 7

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Lindenhurst Schools

HonorCommunity NewsletterCommunity Newsletter, April/May 2007

Carol Hauser, Public Information Coordinator

Mohanasen Central School DistrictAll awards to Erin McNulty, Communications SpecialistCapital Region BOCES

ExcellenceCalendar2006-2007 District Calendar

Merit WebsiteMohonasen Central School District Website

Monroe #1 BOCESAll awards to John R. Walker

Merit Internal NewsletterThe Communicator, Staff Newsletter

Merit Special Purpose PublicationNew Visions Medical Careers Brochure

Monroe 2-Orleans BOCESAll awards to Mark Ball, Communications Group Manager

HonorPR/Marketing CampaignWellness Poster Campaign

MeritOverall Graphics & DesignESP Science Time

Mount Pleasant Central School DistrictAll awards to Eileen Farrell, Public Relations Coordinator

ExcellenceExcellence in WritingVeggietales: Trio Lobbies for More Varied Lunch Menu

ExcellencePhotographLearn as They Grow

HonorCalendarMount Pleasant Central School District Calendar

Nassau BOCES

ExcellenceCalendar2006-2007 Master Calendar

Nassau BOCES Public Relations Service

8 This is Your Time to Shine!

Page 11: New York School Public Relations Association · Andrea Walton, Public Relations Coordinator Merit Excellence in Writing Walter Price, Champion of Education ... Susan Starkweather

New Paltz Central SchoolsAll awards to Ulster BOCES Communications Team

ExcellenceCommunity NewsletterApril 2007 Newsletter

ExcellenceCommunity NewsletterWinter 2007 Newsletter

HonorBudget/Bond NewsletterNew Paltz EXCEL Aid 2007 Newsletter

HonorBudget/Bond NewsletterNew Paltz 2007 Budget Newsletter

HonorOverall Graphics & DesignNew Paltz April 2007 Newsletter

HonorOverall Graphics & DesignNew Paltz Winter 2007 Newsletter

Nyack Public Schools

ExcellenceCalendarNyack Public Schools 06-07 Calendar

Gail Fleur, Director of Communications

NYSSBA

ExcellenceExcellence in WritingChoking Games

Sheila Carmody, NYSSBA Senior Writer

Onteora Central SchoolsAll awards to Ulster BOCES Communications Team

ExcellenceBudget/Bond NewsletterOnteora 2007 Budget Newsletter

ExcellenceOverall GraphicsHistory in the Making 2006-2007 School Calendar

MeritCalendarHistory in the Making 2006-2007 School Calendar

MeritCommunity NewsletterOnteora Fall 2006 Newsletter

This is Your Time to Shine! 9

Page 12: New York School Public Relations Association · Andrea Walton, Public Relations Coordinator Merit Excellence in Writing Walter Price, Champion of Education ... Susan Starkweather

Pelham Union Free Schools

HonorCommunity NewsletterWinter Newsletter, 2007

Angela Iadavaia-Cox, Public Information Officer

Penfield Central School District

MeritPhotographWindy Halloween

Nancy Bradstreet, Director of Information

Perry Central Schools

MeritBudget/Bond NewsletterThe Perry Buzz/ January 2007

Kyle Adamczak, Public Information CoordinatorGenesee Valley BOCES

Pittsford Central School DistrictAll awards to Nancy Wayman, Director of Public Information

ExcellenceAnnual ReportPittsford Annual Report

MeritCalendarCalendar, July 2006

Pocantico Hills Central School District

MeritAnnual ReportPocantico Hills Central School District 2005-06 Annual Report

Dr. Thomas Elliott, Superintendent

Ravena Coeymans Selkirk Central School District All awards to Michael McCagg, Communications Coordinator

ExcellenceCalendarRCS 2006-2007 Calendar, August 2006

HonorCommunity NewsletterRCS Chalkboard, April 2007

10 This is Your Time to Shine!

Page 13: New York School Public Relations Association · Andrea Walton, Public Relations Coordinator Merit Excellence in Writing Walter Price, Champion of Education ... Susan Starkweather

Rochester City School DistrictAll awards to Tom Petronio

HonorPR/Marketing CampaignKindergarten Recruitment Campaign

MeritCommunity NewsletterStudents First Newsletter April 2007

MeritPSA/CD/DVD/VideoStudents First TV Show Video Segments

Rockland BOCESAll awards to Rockland BOCES Public Information Office

ExcellenceAnnual ReportRockland BOCES 2005-2006 Annual Report

ExcellencePR/Marketing CampaignAsk Me About Rockland BOCES

MeritSpecial Purpose PublicationGrandparents Tribute

Rush-Henrietta Central School DistrictAll awards to Office of Community Relations

ExcellenceCommunity NewsletterCommunity Newsletter, Fall 2006

ExcellenceCommunity NewsletterCommunity Newsletter, Winter 2007

HonorCalendar2006-2007 School Calendar

HonorPhotographOpen House Hug

HonorSpecial Purpose Publication2007 Summer Learning Guide

HonorPSA/CD/DVD/VideoCelebrating 60 Years

This is Your Time to Shine! 11

continued

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HonorWebsitewww.rhnet.org

MeritCommunity NewsletterCommunity Newsletter, Summer 2006

MeritSpecial Purpose PublicationPower of Parent Involvement Brochure

Saugerties Central School DistrictAll awards to Ulster BOCES Community Relations Team

ExcellenceCommunity NewsletterSaugerties Fall 2006 Newsletter

ExcellenceCommunity NewsletterSaugerties Winter 2006 Newsletter

MeritOverall Graphics & DesignSaugerties Winter 2007 Newsletter

Schalmont Central School District

HonorSpecial Purpose PublicationAdult Education Program Guide

Mellissa Sweeney, Communications Specialist

Schuylerville Central SchoolsAll awards to Kim Smithgall, Communications Coordinator

ExcellencePSA/CD/DVD/VideoSchuylerville Elementary School Open House

HonorSpecial Purpose PublicationLooking Glass Art/ Literary Journal

MeritPSA/CD/DVD/Video2007 DARE DVD

MeritOverall Graphics & DesignLooking Glass Art Literary Journal

12 This is Your Time to Shine!

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Ulster BOCES

ExcellenceCalendarLiving & Learning in the Hudson Valley School Calendar

Ulster BOCES Community Relations Team

HonorExcellence in WritingVincent Delgado Success Story

Dorothy Wills-Raftery, Community Relations Specialist II

HonorExcellence in WritingTy Kropp Success Story

Dorothy Wills-Raftery, Community Relations Specialist II

MeritExcellence in WritingJosh Ruben Success Story

Kate Heidecker, Community Relations Specialist II

Utica City Schools

HonorInternal NewsletterThe Corridors, Proctor High School June 12, 2007

Andrea James, Public Relations AssistantOneida-Herkimer-Madison BOCES

Vestal Central Schools

ExcellenceCommunity NewsletterLook At Us, Community Newsletter, March 2007

Regina Felice, Communications Coordinator

Wayne Central Schools

MeritCommunity NewsletterCommunity Newsletter, March 2007

Amy Gebhardt, Public Relations Specialist

West Islip School District

ExcellencePSA/CD/DVD/VideoCSI:WI

Author: Superintendent Dr. Beth Blau

Videographer: John Simeone

Photographer: Nancy Lenz

This is Your Time to Shine! 13

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Williamsville Central School District

ExcellenceIn House Production - Color InkBallot Proposition Brochure

Rita Wolff, APRDirector of Communications

HonorIn House Production - Color InkPower Project Brochure

Rita Wolff, APRDirector of Communications

MeritPSA/CD/DVD/VideoOpening Day 2007

Rita Wolff, APRDirector of Communications

Amy Vohwinkel, Videographer

MeritCalendar2006-2007 District Calendar, August 2007

Rita Wolff, APRDirector of Communications

Yonkers Public SchoolsAll awards to Jerilynne Fierstein, Director of Public Information

ExcellenceOverall Graphics & Design2006-2007 School Calendar and Handbook

ExcellenceWebsiteYonkers Public Schools Website

MeritPSA/CD/DVD/VideoYPS Stays ConnectED

14 This is Your Time to Shine!

Page 17: New York School Public Relations Association · Andrea Walton, Public Relations Coordinator Merit Excellence in Writing Walter Price, Champion of Education ... Susan Starkweather

2007 Golden Empire Award

Susan Starkweather selected as Winner of 2007 Golden Empire Award

Susan Starkweather, Public Relations and Grant Manager for the AlbionCentral School District, has been selected as the winner of the NYSPRA2007 Golden Empire Award.

This prestigious award recognizes outstanding professional achievement by an individual in the field of educational public relations. Susan wasnominated for the award by her superintendent, Dr. Ada Grabowski. Dr. Grabowski describes Susan as someone who “has been able to craft apublic campaign that not only highlights the diverse nature of our small,rural town, but also allows an alternate vision through which success isseen and imparted to the community in multiple forms.”

Susan has served the Albion Central School District for 16 years. Earlierthis year, she was awarded the Paul Harris Fellow Award from RotaryInternational for exemplifying the Rotarian motto of “Service Above Self”for her dedication to the school and community. For the last four years,Susan has coordinated the district’s NYS Learn and Serve America servicelearning grant, serving as the liaison connecting classroom teachers withcommunity organizations to complete service programs. Additionally, sheacts as the district’s liaison with the Albion Business Association andNeighbors: Albion, a community group whose goal is to increase positiveinteractions between community members and celebrate diversity as strength.

Through the district’s community newsletter, LINK, Susan portrays the students not just as agents of achievement, but productive community citizens who achieve multiple successes throughout their education.Whether through the newsletter, brochures or news articles, Susan conscientiously and purposefully represents students of all races, gendersand socioeconomic levels, allowing the community to see that success transcends traditional notions of what is held valuable in an education.

It is her commitment to the idea of “Valuing Everyone, Everyday,Everywhere” that makes Susan a role model in the field of school publicrelations and the embodiment of the spirit of the Golden Empire Award.

This is Your Time to Shine! 15

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16 This is Your Time to Shine!

2007 NYSPRA Judges

The 28th Annual NYSPRA Communications Contest committee extends sincere gratitude to the 2007 impartial panel of judges. Entries inthis year’s contest were judged by school communications colleagues fromCalifornia, along with other marketing and communication experts whose

professionalism ensured the competition’s long-standing tradition of integrity.

CalSPRA

Similar to NYSPRA, The California School Public Relations Association(CalpSPRA) is an award-winning, nationally recognized organization working to create a climate for better public understanding, commitmentand support of public education. National School Public RelationsAssociation has consistently recognized CalSPRA as a Blue Ribbon Chapterfor exemplary programs and services to members. Members include publicrelations professionals, school administrators, and school personnel. Manymembers come from school districts and county offices of education ranging from the largest urban districts to those located in remote areas ofrural California. Some members represent education-related organizationsand institutions that also support districts and schools. Still other membersare communications professionals with an interest in public education.

Christine CheneveyChristine Chenevey is the Director of EditorialServices for East Coast Creative Group in WhitePlains. She brings 20 years of writing, editing, eventsand PR experience to the NYSPRA competition. In10 years as Director of Publicity for WestchesterCountry Club in Rye, New York, Christine createdand edited newsletters, magazines, websites and aclub history book. Christine’s career began infundraising and marketing for non-profits nation-wide including MDA, March of Dimes and the

Leukemia Society. Christine is the immediate past chair of the PutnamCounty Chapter of the American Red Cross, PR chair for the KentElementary Arts in Education Committee and a children’s duathlon eventcalled “Do the Du” that raises funds for the Leukemia and LymphomaSociety. She is a past president of the Association for Women inCommunications in Westchester.

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Liz CranstonFor the past six years, Liz has served as the Directorof Marketing & Communications for REDC. REDCis a non-profit contract agency of the County ofRockland. The mission of REDC is to promote theeconomy in Rockland County by fostering the creationand attraction of new business and the retention andexpansion of existing business to stimulate jobopportunities to improve the quality of life inRockland County, New York. Liz is responsible forplanning, directing and overseeing the marketing

and communications of REDC’s programs and services. In this capacity, sheworks with local officials, the media, and commercial businesses – lookingto relocate to Rockland or existing businesses looking to expand. Prior tojoining REDC, Liz worked at IBM in various marketing and sales positionsfor 15 years. She has a B.S. degree in marketing from St. Thomas AquinasCollege. She is married with two children and currently resides in New City.

Bunny CrumpackerBunny Crumpacker has worked as a school publicrelations professional for two school districts, andhas also had her own public relations agency, specializing in school districts and non-profit organizations. She is the co-founder and formerpresident of the Rockland School Public RelationsAssociation, held several offices in NYSPRA, and was a workshop presenter for NYSPRA and NSPRA.She is also a former coordinator of the NYSPRA publications contest, and has won many awards for

her work at both the state and national levels. Since leaving school districtwork, she has had six books published – including one for children(Alexander’s Pretending Day, published by Dutton), and, most recently, The Sex Life of Food and Perfect Figures, both published by St. Martin’sPress. She has reviewed several books for The Washington Post Book World.Crumpacker and her husband, a record producer, live in the Hudson RiverValley region just north of New York City.

Lisa EarleyLisa Earley is the senior graphic designer for theNew York State School Boards Association inLatham, New York. She is responsible for the layoutand design of NYSSBA’s print publications and mar-keting materials, including On Board, NYSSBA’saward-winning biweekly newspaper. She has beenwith NYSSBA for six years. Earley, who has been a graphic designer for the past 15 years, has extensiveexperience in print pre-production as well as anextensive knowledge of graphic arts-related computer

hardware and software packages. Earley holds a bachelor’s degree in finearts from Syracuse University.

Gene GoussAfter many years as a staff photographer in the corporate world, Gene Gouss established Gene GoussPhotography Inc. in Suffern, New York to provideexpert imaging services to businesses and organizationsin the metropolitan New York area. Shooting products,people, facilities and events, Gene designs his imagesto portray his client’s message and add impact to theircommunications. Gene and his wife, Stephanie, live inWarwick, New York enjoy hiking and the beauty ofnature, good food and good music, and an occasionalphone call from their errant children.

This is Your Time to Shine! 17

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Lorraine HarnerLorraine Harner is closely connected to currenttrends in education. She has been a teacher, anadministrator, an education writer, an editor and a reviewer of scholarly publications. Harner receivedher B.A. in English from Barnard College in New York City, an M.A. in Early ChildhoodEducation From New York University and a Ph.D. in Developmental Psychology from NYU. She hasbeen on staff at Bank Street College, BrooklynCollege, and Teachers College. Harner has

written innumerable publications on early childhood education and hasbeen awarded just as many educational grants, including the “TeacherOpportunity Corps,” funded by the New York State Department ofEducation and a “Christopher Columbus Consortium,” a collaborativeproject with Marine Park Junior High School, Brooklyn College, Adult andContinuing Education, and Apple Computer. The project was designed tohelp urban at-risk students become skilled in computers and to encouragethe development of appropriate computer assisted learning materials. Ms. Harner is a frequent presenter at national and local conferences and is a New York State licensed psychologist. She currently resides inWestchester County, New York.

Michael KittMichael Kitt is the President of M-Tech Printing,Inc., a full service printing resource company located in Rockland County, New York. Prior tofounding M-Tech, Michael held various positions in the printing industry. He holds a B.S. in PrintingManagement from West Virginia Institute ofTechnology. He began his career as a productionassistant for a Manhattan-based ad agency, AlliedGraphics. There he worked on catalogs forAssociated Dry Goods, Dillards, Lane Bryant and

Ethan Allen. He then joined Intergraphic Technology, Inc., a division ofBowne Inc., the oldest printer in the US, where he handled various Fortune500 accounts such as IBM, NYNEX and Bell Atlantic. After working in theindustry for 12 years, he started his own business, M-Tech Printing, Inc. At M-Tech, he oversees projects in the commercial and non-profit sectors,specializing in brochures, catalogs, direct mail and marketing collateralmaterials. His clients include international corporations, school districts,museums, ad agencies and non-profit agencies. Michael is an active member in the Rockland Business Association and a past president of the Advertising Club of Westchester.

18 This is Your Time to Shine!

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Carl PaganoCarl Pagano has worked in the television and filmindustry since 1991 on hundreds of productions withcredits on commercials, documentaries and celebrityinterviews. As a writer/producer, cinematographerand editor he has won numerous industry awards. He has worked with media shops WGBH, WCBSNews, C-Span and RAS Films, and also lectures forthe industry publication Videomaker. In addition, hecurrently teaches at a Westchester County HighSchool and has developed a New York State school

curriculum for television production. Carl has been working as the head of Westchester County’s multimedia department for the past six-and-a-halfyears where he regularly produces programming on a variety of topics.

Rosanne SchlossRosanne Schloss is the proprietor of Pro Productionwhich was established in 1990. Schloss’ companyprovides their clients with expert knowledge in QuarkExpress, InDesign, Photoshop, and Illustrator, to createdigital media for print and web. They combine skills inDigital Media, Photography, and Videography. Clientsbenefit from many years of experience as well as ourvarying services. Clients include advertising agencies,designers, marketing directors, book and magazinepublishers, printers, and non-profit organizations.

This is Your Time to Shine! 19

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20 This is Your Time to Shine!

Guest Speaker

RONALD THORPERonald Thorpe is Vice President and Director of Education atThirteen/WNET New York. A former secondary school teacher,administrator, and foundation executive, he is especially interested in professional development of teachers and the use of digital mediain teaching and learning. He is the author of numerous articles oneducation, technology, and philanthropy, and is the editor of The FirstYear As Principal (Heinemann, 1995).

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Celebrating 28 years of Excellence in

EducationalCommunications

CongratulationsCongratulations to all recipients of Excellence, Honor

and Merit awards in the 28th Annual NYSPRA

Communications Contest. With 400 entries in 16

categories, this year’s contest was a closely drawn

competition and continues to be one of the largest in

the nation.

This is your time to shine!Just over one-third of all entries submitted in this

year’s contest were award-winning. As a professional

organization, it is an honor and pleasure for NYSPRA

to recognize award recipients for outstanding achieve-

ment and excellence in educational communications.

With continued support from your Board of Education

and district administration, may each of you continue

to enrich education and support student success

through effective communication.

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New York School Public Relations Association

The New York School Public Relations Association [NYSPRA] is a chapter of the National School Public Relations Association.It is a statewide group dedicated to the development and dissemi-nation of educational communications that engage parents, staff,community residents, partners in education and other stakeholders.NYSPRA is nationally recognized as a group of committed schoolpublic relations professionals. Together, members support stu-dent achievement and school improvement initiatives.

Since the 1970s, NYSPRA has connected individuals with a professional network to share ideas and information and provided support regarding all aspects of school public relations.NYSPRA offers dynamic speakers, stimulating workshops andconferences and a host of professional development opportunities.The organization enables members to broaden their networkingbase by interacting with some of the best and most talented com-municators in the state and beyond. NYSPRA helps members tobetter balance day-to-day demands placed on their time and talent.

To learn more about NYSPRA, visit our website atwww.nyspra.org.

To become a member contact:

Marcia Kelley East Syracuse-Minoa Central School District

116 East Irving St.East Syracuse, NY 13057

(315) 463-2128

Welcome

2007 NYSPRA OfficersJames S. Van Develde, President

Lakeland Central School District

Marcia Kelley, President-ElectEast Syracuse-Minoa Central School District

Susan Dieck, TreasurerCarmel Central School District

Barbara Bradley, CAE, SecretaryNew York State School Boards Association

Stephanie Gouss, Past President Rockland BOCES