nexus december 2011

NEXUS

Feature Story:Bringing Clarity to the Cloud: Five Tips to Ensure Business Continuity and Securely Store Data4 7 calendar OF

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A monthly newsletter from the Saint Paul Area Chamber of Commerce

December 2011

IN tHIS ISSue >>

NEXUS | Saint Paul Area Chamber of Commerce2

Chamber members will recall that as little as one year ago your Chamber had a next-to-minimal social media presence. Our Twitter account boasted less than 400 followers and our Facebook, while robust, suffered from a lack of attention.

The good news? This wasn’t uncommon for Chambers in Minnesota. As an industry I think we’ve suffered a bit from the “haven’t done that before” syndrome, which if you say it often enough, allows you to ignore compelling new trends in favor of the old and comfortable. This is pretty typical behavior, as striking off on new ground is both challenging and more often than not provides amble opportunity to experience significant growing pains.

A year later we are a very different Chamber. We have more followers on Twitter than any other Chamber in the State. Our Facebook and Twitter accounts are updated continuously and our web site incorporates these two technologies in our attempt to engage as many of our members as possible. But our presence in the digital world does not stop at Facebook and Twitter. Be sure to visit our photostream on Flickr, watch interactive videos on the SPACC YouTube channel, submit a guest blog to SPACC Up!, or join the discussion with fellow members on our LinkedIn page!

As we have offered more ways for our members to know what we are doing, we have also figured

President’s Perspective

PRESIDENT’S PERSPECTIVE

by Matt Kramer

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out new ways to promote our members. Our adoption of cutting edge technology has given us new tools for assisting our members, our communities, and ourselves.

And isn’t this the lesson for all of us? Moving to new solutions wasn’t easy. We made our share of mistakes early on, but if it weren’t for those mistakes, we wouldn’t be where we are today. So when you hear of Twitter, or someone is talking about social media, don’t run. Instead, inch up close and learn everything you can. Every time you add options to the ways your customers can connect with you, you strengthen your business.


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Written by Stefanie McAnally, Vice President of Cbeyond’s Minneapolis Office

Cloud computing has been touted as the “next big thing” in the tech sector. By delivering IT functionality at a lower cost with greater agility, cloud computing has enabled small businesses to save substantially on data storage.

According to Global Industry Analysts, cloud computing is projected to be a more than $200 billion market opportunity by 2015. However, recent high-profile cloud outages have heightened security concerns in the minds of small business owners about the safety of cloud computing over traditional on-premise servers.

Generally, cloud servers are a safer option. The most reliable cloud computing providers have redundant systems in place to backup data to alternate locations and enable you to recover it quickly. Nevertheless, how can you—as a small business owner—ensure

business continuity in the cloud?

Tip 1: Safely and Affordably Store Your Data on Cloud Servers

As I’ve seen “from the trenches” working with thousands of small businesses, cloud computing services offer small businesses greater IT reliability and security than on-premise solutions. In fact, according to a recent IDC report, businesses operating in the cloud achieve 97 percent greater IT reliability.

Cloud servers can securely host your mission-critical business information, including websites, accounting software, customer databases, sales force automation and point of sale—while giving you the peace of mind. Not only is data more secure in a fully-managed data center, it also provides strong ROI. Typically, a cloud solution lowers the total cost of ownership by more than 50 percent and provides predictable monthly expenses while reducing initial investment, hardware replacement costs and maintenance expenses.

Bringing Clarity to the Cloud: Five Tips to Ensure Business Continuity and Securely Store Data


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Tip 2: Ask Vendors to Ensure Business Continuity in the Event of On-Site Disasters

Most small businesses do not have a holistic network security plan. The cloud can support a no-single-point-of-failure strategy by providing both increased network and physical security.

Cloud services provide an enterprise firewall to protect against multiple threats, including at the application layer, and private firewalls that can be customized to the level of protection needed. Other benefits include proactive installation of the latest anti-virus software, in-line intrusion protection systems and security patches.

The most sophisticated data centers have staff on-site 24x7x365, biometric identity verification, zoned access, round-the-clock monitoring and redundancies in cooling, power and fire suppression.

Tip 3: Properly Destroy Data for Greater Security

In addition to lacking a comprehensive network security plan, most small businesses do not have the resources to properly destroy data. A cloud service provider can and should offer Department of Defense-level removal of data on drives as well as permanent destruction of the physical drives.

Tip 4: Set Automatic Backups to Run on a Regular Basis

Small businesses often don’t have the luxury of off-site backup and recovery. The cloud can alleviate this burden. Look for vendors who offer unmetered backup, full system recovery of the server and daily offsite replication of recovery points.

Small business owners should schedule backups while their computers are not running or plan for regular backups daily, weekly or monthly. After moving to the cloud, one of our customers automatically backed up all files nightly using our server and, as a result, spent $36,000 less per year on server backup and maintenance.

Tip 5: Develop and Execute Backup Plans to Continue Operating if Technology Fails

Automatic backups are essential, but if the server goes down, it can negatively impact your bottom line. Therefore, small businesses should move data to standby cloud servers. Standby servers can limit an outage from weeks to hours.

In addition to moving data to standby cloud servers, develop a recovery plan to cover the unexpected. This plan should be saved to multiple server locations.


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With all technology, including cloud computing, outages can occur. However, the benefits of cloud computing far outweigh the risks. As a small business owner, you can learn from the recent publicized cloud outages. These five tips can lay the foundation for secure data storage and business continuity. As Ramon Ray recently wrote in Smallbiztechnology.com, “Have backup systems in place with your vendor. If you have an important application running in the cloud, you MUST make the investment to have an engineer build systems that have failovers and redundancy.”

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Stefanie McAnally is vice president of Cbeyond’s Minneapolis office. Cbeyond is a leading IT and communications services provider to more than 58,000 small businesses throughout the U.S.


Event Date/Time Location Description Sponsors

Chamber 101FREE to attend

Thursday, December 13 - 4 p.m.

Chamber of Commerce Center401 North Robert StreetSuite 150Saint Paul, 55101

Are you a new member of the Saint Paul Area Chamber of Commerce or just interested in discovering how to get the most out of your membership investment?

Attend Chamber 101 and learn about a variety of opportunities available to you as a Chamber member. The presentation includes an overview of services, events, advertising, marketing, sponsorships, and additional value-added programs available to Chamber members only.

YPro: Annual Holiday Celebration$25

Thursday, December 15:30 - 8:30 p.m.

James J. Hill Library80 West Fourth StreetSaint Paul, 55102

Join fellow young professionals from across the Twin Cities for an evening of merriment and networking at the historic James J. Hill Reference Library on picturesque Rice Park!

The evening will include hors d'oeuvres, a cash bar and the opportunity to go on a customized historical tour of Saint Paul, provided by Twin City Trolleys.

YPro will also be supporting the Saint Paul Area Chamber of Commerce Charitable Foundation through a raffle of item's you don't want to miss out on! All proceeds will go towards a Career Investment Scholarship for a graduating senior in the Saint Paul/East Metro area. With your investment, we offer the hope of a brighter future!

PRESENTING:

HOST:

EXCLUSIVE CATERER:

CONTRIBUTING: White Bear Country Inn // 3M //

The Saint Paul Hotel

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Public Affairs Series: Jobs, Stadiums, Transportation and the Future Development of Ramsey County$20 Members$30 Non-Members

Tuesday, December 611:30 a.m. - 1 p.m.

University of Minnesota Continuing Education Conference Center1890 Buford AvenueSaint Paul, 55108

Join the Chamber for a discussion with Ramsey County Commissioners, Rafael Ortega and Jim McDonough, to talk about major developments on the horizon for Ramsey County and the East Metro. Arden Hills remains the leading contender as the new home for the Minnesota Vikings. Central Corridor Light Rail construction and the Union Depot renovation as a multimodal transportation hub are well underway. Don’t miss this opportunity to hear directly from the Commissioners about these projects and other plans for the continued growth and development of the East Metro.

PRESENTING:

CORPORATE:

CONTRIBUTING: Securian // Exact Drive

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CALENDAR OF EVENTS

December 2011Event Date/Time Location Description Sponsors

Holiday Open HouseFREE to attend

Thursday, December 84:30 - 7 p.m.

Chamber of Commerce Center 401 North Robert StreetSuite 150Saint Paul, 55101

Saint Paul Area Chamber of Commerce and the Hispanic Chamber of Commerce of Minnesota Present the 2011 Holiday Open House!

Chamber members, partners and associates are invited to the Chamber of Commerce Center to celebrate the Saint Paul/East Metro area business community’s accomplishments.

Come for the tremendous networking opportunity – stay for the food and fun!

Enjoy Taste of the Metro, featuring our finest catering, restaurant and beverage members including: 5-8 Tavern & Grill // Barrio // Buca // Bymore Supermercado // Cherokee Tavern // Cork’s Irish Pub // Culver’s of St. Paul // Duke’s // Granite City // Joe’s Crab Shack // La Loma Tamales // Los Ocampos // Pazzaluna // Prom Catering // Summit Brewing Company // The Saint Paul Hotel // The Lexington // Treasure Island

PLUS: Purchase a $20 raffle ticket for a chance to win two round trip tickets to Africa, the Middle East, or India, courtesy of Delta Airlines!

CORPORATE:

CONTRIBUTING: 3M // Exact Drive // Xcel Energy

Business Connection Breakfast$15 Member$30 Non-Member

Tuesday, December 137:30 - 9 a.m.

Holiday Inn Saint Paul East2201 Burns AvenueSaint Paul, 55109

Make valuable connections by attending our upcoming Business Connection Breakfast!

Come join fellow Chamber members for our speed networking-style breakfast event and expand your network! The morning will begin at 7:30 a.m. with open networking and breakfast, followed by three rounds of structured networking at 8 a.m.

Register to join us at Holiday Inn, conveniently located off of I-94 just minutes outside of downtown Saint Paul, and remember to bring plenty of business cards!

CORPORATE:

CONTRIBUTING:

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Chamber U: Developing Your Clear Financial Picture$10 Members$20 Non-Members

Wednesday, December 148 - 9 a.m.

Chamber of Commerce Center 401 North Robert StreetSuite 150Saint Paul, 55101

Clear financial pictures - what are they and how do you get them?

Join us for a presentation by Stephanie Laitala, President of Owl Bookkeeping and CFO Services, to get a practical and digestible introduction to what numbers you must look at to manage your company, minus the complicated lingo and the formulas that are only meaningful to accountants. When you understand what to look at and how the numbers relate to your day-to-day actions and choices, you'll make better decisions and run a better company.

This presentation is tailored for business owners and management teams, but individuals interested in having a deeper understanding of managing company financials are welcomed to join.

Learning Objectives: -Learn the two reports you need to see every week -The report that helps your team take accountability and get your company farther faster -Dip your toe in the water; if you only have five minutes to spend with your numbers, know where to focus your attention

Membership Meeting featuring Science Museum of Minnesota President, Eric Jolly$30 Members$50 Non-Members

Thursday, December 1511:30 a.m. -1 p.m.

Science Museum of Minnesota120 West Kellogg BoulevardSaint Paul, 55102

Please join us for the December Membership Meeting featuring Science Museum of Minnesota President, Eric Jolly.

About our speaker: Dr. Eric Jolly is president of the Science Museum of Minnesota, which is among the nation’s largest and most-esteemed science museums. He leads a museum that develops and presents exhibits, films and educational programs to 1.3 million people in the upper Midwest and to millions more around the world through its traveling programs. Under Dr. Jolly’s leadership, the Science Museum of Minnesota has established itself as a highly regarded national leader in informal Science, Technology, Engineering and Mathematics (STEM) education. Dr. Jolly is known for his personal passion for STEM education and for working to identify solutions that address our country’s achievement gap. He is widely recognized nationally for his work with youth, families, communities and policy-makers, as well as his many contributions to mathematics and science education.

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©2012 Treasure Island Resort & Casino

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CBS Award

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Your Chamber and Moore, Costello & Hart partnered in 2005 to create a tradition called Celebrate Business Success.

This award honors those who provide leading examples of how members of the business community contribute to a shared vision of economic success throughout the Saint Paul/East Metro area.

At the Chamber’s November Membership Meeting, Jon Theobald, President, Mairs & Power, Inc., accepted a Celebrate Business Success Award. Established in 1931, Mairs and Power is a registered investment advisory firm which has been in business in downtown Saint Paul for 80 years. The firm's assets under management total approximately $4.5 billion. The Mairs & Power Mutual Funds have shareholders in all 50 States, totaling over 40,000 customers.

(left to right: Peter Johnson, Jon Theobald, Andrea Stimmel, Mairs & Power, Inc., Pat Plunkett, Moore, Costello & Hart, P.L.L.P.)


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Liesch Associates350 St. Peter Street, Suite 230, Saint Paul 55102

T-Mobile1225 S Robert St, Saint Paul 55118


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Menchie's Frozen Yogurt750 Cleveland Avenue South, Saint Paul 55116 Anytime Fitness

1686 Lexington Avenue, Roseville 55113


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Associated Bank, Saint Paul, hired James Hultgren as vice president, relationship manager; Sue Pomorski as a mortgage consultant in its Woodbury office; Adam Benjamin as assistant vice president, senior branch manager for its Eden Prairie office.

Xcel Energy Inc. promoted Paul Johnson to vice president of investor relations and financial management.

Saint Paul-based Minnesota Council of Nonprofits named to its board of directors: Bobbie Cordano, vice president of programs at the Amherst H. Wilder Foundation; Tracy Fischman, executive director of Saint Paul-based AccountAbility Minnesota; Cathy Maes, executive director of Intercongregation

Communities Association Food Shelf; Ethan Roberts, director of the Jewish Community Relations Council of Minnesota and the Dakotas; Marsha Shotley, president of Blue Cross and Blue Shield of Minnesota Foundation; and Sheila Smith, executive director of Minnesota Citizens for the Arts.

Eagan-based Blue Cross and Blue Shield Minnesota Foundation hired Stacey Millett as a senior program officer.

Minneapolis-based Padilla Speer Beardsley promoted Chris Higgins, Dave Heinsch and Matt Sullivan to senior director, and Danielle Engholm and Heidi Wight to director.

Edina-based Coldwell Banker Burnet promoted Shawna Gibson to branch vice president of its Anoka office.

Mahoney, Ulbrich, Christiansen & Russ P.A., Saint Paul, received the 2011 Alfred P. Sloan Award for Business Excellence in Workplace Flexibility for its effective workplace strategy in increasing business and employee success.

Mortenson Construction and Standard Heating & Air Conditioning, and Weber Shandwick, which has offices in Bloomington, were honored by the Minnesota Keystone Program for their community giving.

People, Awards and Company Notes


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University of Minnesota biochemist Simo Sarkanen and four University of Arkansas students have launched cycleWood Solutions Inc., a startup in Fayetteville, Ark., that manufactures biodegradable plastic bags.

Offers for the sealed bid sale of Saint Paul-based Amherst H. Wilder Foundation’s 919 Lafond Avenue, Saint Paul, are due January 27, 2012. The process is being handled by CBRE Group in Bloomington.

New Horizons Computer Learning Centers, which is headquartered in Conshohocken, Pa., opened an IT training center at 2915 Commers Drive, Eagan, in early October.

People, Awards and Company Notes


Fly high. Go far. Yes, the future looks brighter with .

Since 1863, U.S. Bank has helped the financialdreams of millions of businesses and individualstake off. Fly high. Go far.

Today, we are proud to be the 5th largestcommercial bank in the nation. And, the first choicefor more than 17 million customers for commercial,corporate, payment processing, wealthmanagement, trust, and consumer banking services.

Our prudent ap proach to banking, strong balancesheet and solid capital position have put us in aposition to better serve our clients.

If we can do this well for our business, imagine towhat heights, together, we can take yours.

usbank.com

Member FDIC. ©2011 U.S. Bancorp. All rights reserved.5652

For more information, call Mark Bagley at 651-466-8106


180 Degrees, Inc.Nonprofit OrganizationsMr. Richard Gardell236 Clifton Avenue SouthMinneapolis, MN 55403www.180degrees.org

Almeida Public Affairs LLCPublic AffairsMs. Cristine Almeida2174 Upper St. Dennis RoadSaint Paul, MN 55101www.almeidapa.com

CBL FloorsContractors FlooringMr. Frank Hanzal1061 South Robert StreetWest Saint Paul, MN 55118www.cblfloors.com

Gephart ElectricContractors ElectricalMr. Scot Moser3550 Labore RoadSaint Paul, MN 55024www.gephartelectric.com

HealthEZBenefits AdvisorsSiamak Masoudi7201 West 78th StreetBloomington, MN 55439www.healthez.com

Higher StandardsFinancial ServicesMr. Jesse Abbott2801 East Cliff RoadBurnsville, MN 55337www.higherstandards.net

Interstate Parking Company of MinnesotaParking FacilitiesMr. Doug Hoskin609 South 10th Street, Suite 104Minneapolis, MN 55404www.interstateparking.com

Joe's Crab ShackRestaurantsMs. Amber Danielzuk2704 Snelling Avenue NorthRoseville, MN 55113www.joescrabshack.com

Mancuso Consulting Group LLCConsultants BusinessMr. Patrick Mancuso970 Inwood Avenue NorthOakdale, MN 55128mancusoexecutiveconsulting.com

Mason Public AffairsConsultants Government AffairsMr. Tom Mason800 Nicollet Mall, Suite 2690Minneapolis, MN 55402www.mason publicaffairs.com

Menchie's Frozen YogurtRestaurantsMs. Whitney Anderson750 Cleveland Avenue SouthSaint Paul, MN 55116www.menchies.com

RJF AgenciesInsuranceMr. Cody Marks7225 Northland Drive North, Suite 300Minneapolis, MN 55428www.rjfagencies.com

The Judge GroupEmployment ServicesMr. Scott A. Labat350 West Burnsville Parkway, Suite 575Burnsville, MN 55337www.judge.com

Thrivent Financial for LutheransFinancial ServicesMr. Tom Young2780 Snelling Avenue NorthRoseville, MN 55113www.thrivent.com

Time CommunicationsTelemarketing ServiceMr. David Martin4444 Centerville RoadWhite Bear Lake, MN 55127www.TimeCommunications.biz

Twin Cities Magic & Costume CompanyRetail SpecialtyMr. Jim Berg250 Seventh Street EastSaint Paul, MN 55101www.twincitiesmagic.com

new MeMbers


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MEMBER CHECKLIST

• Attend Chamber 101

• Join our group on LinkedIn, become a Facebook Fan &

follow us on Twitter

• Take advantage of new member recognition at the

monthly Membership Meeting for the first

six months of your membership!

• Use your new member coupon at an event

• Offer a SPACC Savings coupon or take advantage

of one• Post your events on the Community Calendar

• Use the Chamber logo on your marketing materials

Welcome New Members!


Purchase Ad SpacePlace your product or service in front of motivated business professionals by advertising in the Chamber’s monthly e-newsletter, Nexus. Our readers share your commitment to the economic vitality of the Saint Paul/East Metro area. When you do business with other Chamber members, you help to maintain our area as a great place to live, work and do business.

Place your ad


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Who you’re reaching:

• Over 13,000 business readers each month

• Decision makers – 52% are business owners

• Small to mid-size businesses - 81% of companies having <100 employees

• Internet users - 91% of Chamber members prefer to receive information online

For rate information and to purchase ad space, contact: Kelsey Siqveland 651.265.2791 [email protected]


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Bonnie Holub Chair of the BoardArcLight Technology Consulting

Susan Kratz Immediate Past ChairMoore, Costello & Hart, P.L.L.P.

Matt Kramer Secretary/TreasurerSaint Paul Area Chamber of Commerce

David Rom Finance & AuditPlatinum Bank

Scott BurnsGovDelivery

Sara Criger Chair-ElectSt. Joseph’s Hospital, HealthEast Care System

Bill FoussardWhite Bear Country Inn

Guy GilmoreSaint Paul Pioneer Press

Sherry HastingsFrauenshuh Companies

Bill KaphingXcel Energy Inc.

Vince MontgomeryTKDA

Dan ScottLeonard, Street & Deinard

Kris TaylorEcolab

Robin Torgerson3M

Susan WenzKSTC – Channel 45

Mark BagleyU.S. Bank

Kari CanfieldMidway Chamber of Commerce

Angela CraigSaint Jude Medical, Inc.

Zach Crain Moore, Costello & Hart, P.L.L.P.

Chris GeorgacasGoff Public

Morris GoodwinAmherst H. Wilder Foundation

Doug HennesUniversity of St. Thomas

Bill KavanaughSecurian Financial Group, Inc.

Craig LeipoldMinnesota Wild

Bill LentschDelta Airlines, Inc.

Tammy Mencel Minneapolis/Saint Paul Business Journal

Jaci Meyer State Farm Insurance – Jaci Meyer

Al PaulsonMarketplace Productions, LLC

Susan Rani Rani Engineering

Joe Richburg Keystone Computer Solutions

Tony SchwartzCORMARQ

Stuart SimekMeridian Management, Inc.

Steve SnellingSand Companies

Mark StutrudSummit Brewing Company

Craig TaylorUniversity of Minnesota

Beverly TurnerTravelers

Mike Zipko Goff Public

2011 BOARD OF DIRECTORS2011 EXECUTIVE COMMITTEE

Nexus is a monthly publication for the members of the Saint Paul Area Chamber of Commerce. The objective of Nexus is to inform and educate members of news and events in the Chamber and the Saint Paul/East Metro area. For more information about the Saint Paul Area Chamber of Commerce or to comment on Nexus, please call 651.223.5000 or visit our website at saintpaulchamber.com. We value your input, feedback and questions.

Produced/Edited by: Kelsey Siqveland Designed by: Concept Group Inc.NEXUS

© Copyright 2011 Saint Paul Area Chamber of Commerce. All rights reserved.Chamber of Commerce Center, 401 North Robert Street Suite 150, Saint Paul, Minnesota 55101Phone: 651.223.5000 Fax: 651.223.5119

nexus december 2011

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