PowerPoint Presentation

Nike

Nike, originally known as Blue Ribbon Sports was started by Bill Bowerman &Phil Knight in 1964.Its logo the swoosh was designed by Carolyn Davidson.Nike is named after Greek Goddess of Victory because Nike is all about winning

The Proposed vision of Nike To bring inspiration and innovation to every athlete in the world Seizing the future athletic with brands represent performance, quality, and fashionable sports product. The current vision of Nike

Category expansionGeographic expansionHuge product mix, and offers huge variety of products to choose fromTry to make an innovation to maintain its popularity in high competition market

a group of consumers at which a product or service is aimed

TargetsSportsmen and fitness conscious people.High class people as the prices are premium. Mainly targets the age group of about 14 - 55 years.

Nike is a premium brand selling, and has its brand name set in the minds of people.

Positioning

Atheletic Footwear-Global market share

StrategiesMission is to exceed all athletic companies andMaintain the leading position in the market by providing quality.Make such products that it can and attract maximum number of customers.To be widely available across the globe

4Ps of Marketing

PLACEPRICEPROMOTIONPRODUCT

ProductNike has all range of products sports footwear , apparel, equipment's, accessoriesNikes accessories vary hugelyThey design, develop, and market high quality active sports apparel, equipment, and accessory products

PricePlacePremium priced products.More costlier than the competitors.

PromotionAdvertising campaigns-Targeted advertising in the newspaper Social Media MarketingCelebrity Endorsements-Nike has number of famous athletes as brand ambassadors for different sportsNike spread across more than 180 countries of the world.It sells it products through retail stores.Thousands of Nike retail stores are spread across the whole world.Products are expensive but reasonable

CompetitorsAdidas is one of the most successful manufacturers of atheletic footwear, competing with Reebok, L.A.Gear, and Addidas , as well as with the manufacturers of casual footwear. Nike is the worlds number one manufacturers of atheletic footwear. Nike stands for success , excellence, high performance,fame , etc.AddidasReebokRed tapeWoodlandPumaNew Balance

SWOTANALYSIS

International presence in many countries.StrengthLoyal customer base.Good production team.Popular brand name.Excellent promotions and advertisements.Expanding into places is quite easy

WeaknessMainly deals in footwear.Heavy competition from other brands. Premium pricesDepends on celebrities for endorsements.Does not produce fashion wear

OpportunityThreathShould strive to penetrate the new regions that have higher rate of growthNew production line for protective or safety footwear.New production line for fashionable footwear Increase their targeted costumers. e-commerce sellingBargaining power of the consumersThreath of new entrants.Bargaining power of the suppliers.Consumer shifting to fashionable footwearCompetitors expand their products and countries

Global price inflation

ProsExcellent Brand ImageHuge base of consumer loyaltyAccurate market segmentation and targetMarketing practises and advertisementsInvolvement of top atheletes for endorsing the brand.R&D section is very capable.

Adjusts to changes

Cons Targets only the sports segment .Very high competition.Prices are high, unaffordable by middle class people.Always depends on brand ambassadors for promoting products.

If you were Adidas , how would you compete with Nike ?

Adidas is also a great brand and offers tough competition to Nike.Adidas should introduce more innovationMake its marketing campaign more powerful.Engage more celebrities to endorse it productIncrease its global reach.If I were Adidas I would target the market which Nike lacks. I would focus on life style products

SummaryHistoryMarketing conceptsCompetitionPros and ConsAdidas-Competition with NikeSWOT Analysis

DIVYATA JAISWALIIT Guwahati| IIML Internship| GUIDE : Prof S. Mathur