JUST DO IT

NIKE

THE ADAMS FAMILY

Presents…

GROUP: THE ADAMS FAMILY

MEMBERS:

ALI HASSAAN ZIA

JASIR KAMAL

OWAIS RAFIQUE

RAKESH KUMAR

SHEHRYAR KHALID

PRESENTED TO: FAIZAN BALOCH

Introduction

• Nike Company History begins in 1958.• Started by a track runner by the name of Phil

Knight and his coach, Bill Bowerman. • Originally called Blue Ribbon Sports, but was

soon changed to Nike. • Nike accounts for 33% of the global market

share in the athletic footwear industry.

ANALYSISNIKE

Q-1 How would you define yourself?

52%

12%

15%

21%

casualsports freakoutgoinglazy

14%

7%

43%

36% moneypassionateachieving goalsothers

Q-2 What does success mean to you?

Q-3 The name that comes to your mind as “The Champion”?

27%

15%

13%

45% Cricketer

Footballer

Tennis Player

other

Q-4 Importance of fitness in life?

67%

33%

importantnot important

Q-5 Favorite sport?

40%

37%

20%

3%

CricketFootballBasketballothers

Q-6 type of footwear you prefer while playing your sports?

22%

13%

25%

40% JoggersBasketball shoesfootball studsothers

Q-7 You will bunk your class for?

46%

31%

20%

3%

SportsWill not bunkOther activitiesFriends

Q-8 Time dedicated to fitness?

78%

22%

some timeNone

Q-9 What drives you to buy footwear?

11%

46%

7%

9%

27% AdsNeedpriceBrand namequality

Q-10 How often do you buy new shoes?

36%

15%

49% monthlyoccasionallynew fashiontorn shoes

EXTRACT

• People dream about achieving their goals

• Majority of them do idealize champions

• People tend to place emphasis on fitness• Majority of our target consumers change their

footwear when it is torn

ADVERTISEMENTNIKE

Concept

• People make ideals in life and they believe them as their champions

• Success is achieving goals• To be successful you have to struggle and work

hard• People change their shoes when they are torn

VIDEO

THANK YOU!!