nmdl lush
DESCRIPTION
NMDL Final Project 2014TRANSCRIPT
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Cindi Leverich [email protected] NMDL
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TARGET MARKET
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So Fresh, So Clean, So LUSH!
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Entertaining Advertising Characters based on the people who make the product 6 Week Campaign 12 “Soap” Opera Webisodes
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Interactive Website Videos drive traffic to www.solush.com Ability to interact with characters Create your own LUSH image
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Social Message
Awareness of social issues important to LUSH will be built into the storylines
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Google Adwords So Fresh, So Clean, So LUSH http://www.lushusa.com All natural bath and body products. Order Now! Free Shipping!
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Campaign Budget $150,000- $180,000 Rights to use the Song $30,000-$40,000
Website Development $20000
Content Creation/Art development/Video Production for 12 videos $35000-$45000
Facebook and Twitter sponsored posts $25000-$30000
Management $10000-$15000
Adwords-$30000-$40000
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Key Performance Indicators
Brand Awareness
Website Analytics
Sales From Targeted Areas