NordstromNicole CastilloProfessor LuytBusiness 1200

Industries & Major Competitors

Stock Symbol: JWN

Company History Timeline

1887 John W. Nordstrom left his home land Sweden to NYC 1897 he moved to Alaska trying to seek gold, earned $13,000

dollars in a gold mine stake and returned to Seattle 1901 John and new friend Carl Walling opened their first shoe

store “Wallin & Nordstrom” 1928, John Nordstrom retired and sold his share of the company

to his sons, Everett and Elmer By 1960, Nordstrom had eight stores in Washington and Oregon,

and the downtown Seattle store became the largest shoe store in the country

1968, the three brothers decided to retire and hand the company over to the third Nordstrom generation

1971 went public 1988, Nordstrom had made the big move to the East Coast with

the opening of a beautiful new store in Virginia

Products & Locations

Nordstrom likes to describe themselves as selling “affordable luxury”. This ranges from apparel, shoes, cosmetics, accessories and even home products. At the end of 2009, the company operated 210 U.S. stores located in 28 states which a majority of them being on the west or east coast (59 of the stores are located in California alone). Today Nordstrom operates 116 Full-Line Stores, 91 Nordstrom Racks, two Jeffrey boutiques andone clearance store.

BRANDS

Mission

The business of fashion is international, multi-cultural and diverse by nature. At Nordstrom, we believe this makes for an exciting retail environment and we value the richness it brings to our Company. One of the best ways we've found to provide excellent customer service is by ensuring we reflect the communities we serve. Having a workplace that attracts and supports diversity, benefits both our customers and our employees. We believe each of our employees has the opportunity to realize their potential and contribute to the success of our Company.

“To maintain a workforce that represents many backgrounds, while remaining deeply committed to cultivating an environment where the contributions of every employee, customer and vendor are valued and respected.”

Ownership

“    Nordstrom is committed to the highest standards of ethics and business conduct. Those principles apply to our relationships with our fellow employees, our customers, our suppliers, our shareholders, our competitors, and the communities in which we operate. Further, those principles form the foundation of the corporate governance documents which are available here for your review.”- Blake W. Nordstrom, President

Executive TeamLaurie Black- Exec VP & General Merchandise ManagerRobert E. Campbell- Treasure & VP, Investor RelationsJames Howell-VP, FinanceKevin Knight-Exec VP, Chairman and Chief Exec Officer of Nordstrom, President of Nordstrom CreditMichael Koppel- Exec VP & Chief Financial OfficerDaniel Little- Exec VP & Chief Marketing OfficerAnne Martin-Vachon Exec VP &Chief Marketing OfficerErick Nordstrom-Exec VP & President, StoresGeev S.K. Thomas- Exec VP & President, Nordstrom RackPeter E. Nordstrom-Exec VP and President, MerchandisingKen Worzel-Exec VP, Strategy and Development

Stock Information

In 2009 Nordstrom’s net sales decreased a fraction of a percent from the previous year to $8.26 billion. They struggled just as bad in same store sales by declining in 2008 and 2009 they fell by 6.3% and remained that way.

However, the economy has showed signs of recovery in the first half of 2010 and company's net sales increased by 16.7%

JWN: Nordstrom INC Stock Quote

Marketing/Advertising

Mainly sell to customers who are between the ages of 25-54 years of age

1.Women's Apparel: 34% of net sales2.Shoes: 22% of net sales3.Men's Apparel: 15% of net sales4.Women's Accessories: 12% of net sales5.Cosmetics: 11% of net sales6.Children's Apparel: 3% of net sales7.Other: 3% of net sales

Prediction

I believe that since Nordstrom carries many different brands and products they will continue to succeed. With trends constantly changing, they are always up to date on fashion, accessories and home products.

Sources

"Nordstrom (JWN)." wikinvest. N.p., 11/04/11. Web. 12 Apr 2011. <http://www.wikinvest.com/stock/Nordstrom_(JWN)#_note-2009description>.

"Investor Relations." Nordstrom.com. N.p., n.d. Web. 12 Apr 2011. <http://phx.corporate-ir.net/phoenix.zhtml?c=93295&p=irol-irhome>.