norene's portfolio

creative marketingproduct development

norene zamoracalamayan

BOUTINEINTERNSHIP

Behind the scenes here at Boutine, our artists, engineers, and fashion bloggers

are working together to bring you an amazing social shopping experience. For the

first time, you’re in control of everything. We scour the globe for the best emerging

fashion designers and work closely with them to make their unique products

available for sale online. From there, you, as a Boutine.com stylist, can create and

share your own personalized collections.

ABOUTTHE COMPANY

http://www.boutine.com/about

Social Shopping Website

BOUTINEINTERNSHIP

SU2012, FM4423

My Job Title: Marketing and Communications Analyst Intern

>Research potential customers / partners that are of strategic interest to Boutine

>Build and maintain client relationships and reach out to potential business partners

>Create proposals for prospective partnerships

>Maintain an open, communicative relationship with the Co-Founders

>Contribute creative ideas towards the overall business strategy

>Design web content and marketing collateral for members

BOUTINEINTERNSHIP

Before

“My Shop” STORE PAGE DESIGN:

Boutine is about populating your boutique with products, and then sharing with friends. When a user first signs up to be a “Stylist” on boutine, they are directed to their “My Shop” empty shell. They can add an explanatory visual to the shell.

Copy Guidelines:Ready to build your boutique? It’s easy!1. Create Collection Click the New Collection icon above to start styling Visual - Mouse clicking the “New Collection” icon

2. Check out our categories Browse by categories, style, and price Visual - Mouse clicking dresses in the collections section

3. Drag & Create Drag items into the canvas to style and create your collection. Products selected will appear in your boutique! Visual - You can see what visual makes the most sense here. Maybe it’s having products in a collection on the left hand side but having the mouse over the “create” with text inside the title and description for the collections.

Project Goal:To design a visual that explains how to build a boutique.

After

EMPTY STORE PAGE

VISUAL DESIGN

BOUTINEINTERNSHIP

Style a collection by season, occasion or category, like handbags or dresses.

STYLESHARE

and EARN!

We make it easy to connect with your network.

You can create your own virtual store by styling collections from our inventory of emerging designer products scouted from all over the world.

COMMISSION

EARN10%

The more ways you can share your collections, the greater

your chance of sales and commission.

Whether you’re a blogger, tastemaker or social influencer, we believe that you should be rewarded for your style expertise. If someone buys an item from your store, you earn 10% commission. Ready to get started?

It’s all for FREE!

Once you create a collection, you can share with your network on all

of your social media platforms

Ready to become a Boutine Stylist?

The idea of Boutine is the tag - style, share, earn.

Project Goal: To create an infographic to show how Boutine works

Main Visuals: 1. Collection (nightshade) 2. Social media site icons (Tumblr, Pinterest, Facebook, Twitter, Blogger) 3. Earn 10% commission (design copy)

INFOGRAPHIC DESIGN:

INFOGRAPHICDESIGN

Webpage

BOUTINEINTERNSHIP

Share your style postcards strategy and design

Project Goal: To design 4”x 6” postcards to use as a marketing tool1. Get people to send in style pics2. To get people to “Share Your Style” via social media3. Give to people at events, and have their picture taken

SHARE YOUR STYLEWant to Share Your Style on Boutine? Just send us a photo in your favorite street style look to be featured on the site. [email protected]

MARKETINGMATERIAL DESIGN

Postcard design #1 Postcard design #2

STYLE POSTCARD DESIGN:

BOUTINEINTERNSHIP

Boutine product of the week emailer goes out once a week. This promotes product that will be valued at 50% off its normal price.

Project Goal: Create a flexible template where the product can be switched out each week.

Copy: Every week, Boutine scours its inventory to bring one unique item to your inbox at a big discount. We hope you love it!

Every week Boutine scours it’s

inventory to bring one unique

item to your inbox at a big

discount. We hope you love it!

50% OFF FOR

TODAY ONLY!

Featured Product of the week

The Brooklyn Bakery

BOUTINE SALEBOUTINE SALEFeatured product of the week...

Avant Rock Bracelets k2o by Karen Ko

15-50% off for today only!

Every week Boutine scours it’s inventory to bring one unique item to your inbox at a big discount. We hope

you love it!Enter this promotion

code at checkoutRegular Price:

Discounted Price:

© Boutine. All Rights Reserved

BOUTINE20

Buy Now

EMAILERTEMPLATE DESIGN

WEEKLY PROMOTIONAL EMAILER DESIGN:

Emailer design #1 Emailer design #2

BOUTINEINTERNSHIP

INSIDER EMAILER DESIGN:

Headline: A Black and White Affair. Let these staple pieces take you from Summer to Fall. From Summer to Fall, Check our our best transitional piece

Copy: Product info and prices

Headline - Give Your Wardrobe A Splash of Color with some of our best selling accessories

Copy - Product info and prices

Project Goal: To create a weekly emailer to highlight select merchandise.

WEEKLY EMAILER DESIGN

BOUTINEINTERNSHIP

To help Boutine network with local fashion companies and promote their business, I invited Boutine to attend The Art Institute of California - San Francisco’s 2012 Annual Fashion show. Boutine became a sponser for the show, and was able to hand out their marketing collateral to all guests. Boutine also blogged about the fashion show, with pictures of AICA-SF students.

I represented Boutine as Brand Ambassador for the evening to promote their business.

PUBLIC RELATIONS BRAND AMBASSADOR:

BRAND AMBASSADOR FASHION SHOW

PARTNERSHIP

THAKOON METRO

PRODUCT DEVELOPMENT

THAKOON METRO

PRODUCT DEVELOPMENT

FA2011, FM3323

THAKOONMETRO

Sub-Branding Proposal:

THAKOON Menswear collection: It’s not just women who want more options, more styles, more choice. Men want it to. The THAKOON man is very different. He is not afraid to wear color, and wear pieces that are fashionably mis-matched. The clean and de-constructed, yet vibrant pieces make him feel comfortable and confident.

The collection will focus on casual & formal wear and will be comparable to the women’sADDITION line.

THAKOON METRO

PRODUCT DEVELOPMENT

Meet Thakoon:Thai-born, Omaha-raised Thakoon Panichgul unveiled his debut womenswear line—a whimsical ten-piece presentation of metallic taffeta skirts, beige separates, and ribbon-tie jackets—in 2004 at the age of 29. With a nod to his Asian heritage and a talent for intricate detail, Panichgul has a knack for the ethereal—billowy organza and silk-linen dresses—and a recognizable wit. Just ask his high-powered fan base.

Status: American Designer, Up and comingClients: Michelle Obama, Natalie Portman, Demi Moore, America Ferrera, Sarah Jessica ParkerOther product lines: EyewearCollaborations: Thakoon for Nine West (accessories) (2006), Thakoon for Gap’s Design Editions Program (April 2007), Thakoon for Hogan (Fall 2008), Thakoon for Target (December 2008), Aloha Rag (Fall 2010)Owned by: Thakoon PanichgulWhere to buy: Barneys New York, Bergdorf Goodman, Jeffrey New York, Kirna Zabête, Shopbop

Current Collections:THAKOON: High End RTWTHAKOON ADDITION: An effortless collection of day-to-night pieces. The range represents a lateral expansion of the brand. The clothes cost about the same as the runway clothes,.CARBON COPY: Pieces from two seasons ago, remade into update pieces at a lower price

COMPANY BACKGROUND

THAKOON METRO

PRODUCT DEVELOPMENT

Fall/Winter 2010

Fall/Winter 2011

THAKOON ADDITION - Women’s Wear Line

CURRENTCOLLECTION

THAKOON METRO

PRODUCT DEVELOPMENT

Maison Martin Margiela is known for his

upside-down take on fashion—de-constructed

jackets, exposed seams and hems, and oversize

proportions. He’s known to redesign old objects

such as art canvases, silk scarves, and wigs and

turn them into couture garments.

Fall/Winter 2011

Fall/Winter 2011

Comme des Garcons specializes in anti-fashion,

austere, de-constructed garments, sometimes

lacking a sleeve or other component. Her

garments are primarily in black, dark gray, and

white, often worn with combat boots.

CURRENTCOMPETITION

1. COMME DES GARCON

1. MAISON MARTIN MARGIELA

THAKOON METRO

PRODUCT DEVELOPMENT

BRANDING & LOGO

THAKOONPRIMARY TYPEFACE:

primary colors:

C: 0M: 0Y: 0K: 100

C: 0M: 0Y: 0K: 100

C: 0M: 0Y: 0K: 0

C: 0M: 0Y: 0K: 0

Low Vetica Text/Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 - * / + ~ ! @ # $ % ^ & ( )Rionsed quia alitatem dit in pratis expel inctemp orecto quo blabori aligni dolupti

METRO

Primary Colors:

Rawengulk Sans Text/Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 - * / + ~ ! @ # $ % ^ & ( )Rionsed quia alitatem dit in pratis expel inctemp orecto quo blabori aligni dolupti ssimendit ex eos

THAKOONT

HA

KO

ON

THAKOONMETRO

METRO

METRO

ORIGINAL BRAND LOGO:

NEW BRAND EXTENSION LOGO:

HANGTAG:Front and back with sizing and price.

Size: S M L XL XXL

BLACK

0002

Color:

Style:

$225

Front Back

THAKOON METRO

PRODUCT DEVELOPMENT

24-34Single/No kidsCollege Graduate$60K+/yearCaucasian/Asian/African - AmericanLives in an Urban city (SOMA, San Francisco)

• Works in a creative field (Graphic Design, Advertising, Fashion)

• Knows what the current trend is• Believes that the “suit and tie” should be worn in an “out of

the box” way• Reads magazines such as GQ, Vogue Men, and Esquire• Brand aware and Brand conscious• His style is inspired by how he feels when he gets up in the

morning, which usually consists of a clean and edgy look• Fashion words to live by “Personal style is authentic. It’s

about a man, not a brand.”• Shops 3-4 times a month at specialty retailers and

boutiques such as Barneys, Saks Fifth Avenue - Men’s store• Buys groceries at Whole Foods or Trader Joe’s• Goes to art galleries and museums• Drinks coffee every morning• Believes that he has –more than one style: Day & Night• Favorite type of clothing: Anything with print and pattern,

or a basic colored T-shirt• Owns loafers, chucks, and combat boots

TARGETCUSTOMER

DEMOGRAPHICS

PSYCHOGRAPHICS

THAKOON METRO

PRODUCT DEVELOPMENT

BNY: What defines the THAKOON man?THAKOON: The Thakoon man is simply a modern gentleman of style, culture, and class who is not afraid to stand out from the rest. He loves art and photography, but and is also very down to earth.

BNY: What three items should the THAKOON man have in his wardrobe?THAKOON: Every THAKOON man MUST have a de-constructed blazer, a perfect fitting pair of quality dark denim jeans,and the third ite should be a signature item. Whether it’s your grandfather’s watch, combat boots, or a unique vintage jacket, it should be something that defines you and accents your personality.

BNY: What are the biggest fashion mistakes you see men make today?THAKOON: I see a lot of guys trying too hard and often over -accessorizing. The think, “The more I put on then the better I look,” but of course, that’s not always the case.

To get to know who the “Metro” man is, Barney’s New York interviewed Thakoon Panichgul about his new line, along with what he thinks is essential in every man’s wardrobe.

FEATURED ARTICLE INTERVIEW: BARNEY’S NEW YORK

INTERVIEW WITH BARNEY’S

NEW YORK

BNY: If you were accidentally locked in Barneys New York overnight, what would we find you wearing in the morning?

THAKOON: Are you sure you want to do that? I’d keep it mostly classic modern edgy Americana and opt for a Margiela Jacket, Band of Outsiders tie, John Varvatos Boots and Comme des Garcons sweater.

BNY: If I ran into the THAKOON METRO man at Barneys New York, what would he be wearing?THAKOON: A printed sweater with an oversized jacket, denim, rugged vintage boots.

BNY: Finish this sentence: You’re never fully dressed with-out....THAKOON: A few sprays of cologne. It’s part of the impressions you make and really does act as an unwritten signature.

THAKOON METRO

PRODUCT DEVELOPMENT

http://www.stylesight.com/fashionoffice/board-dynamic.php?ref_node=node-3838&boardnum=14273&mypage=1

TRENDFORECASTING

F/W 2012:“Raw Energy”

The season of volcanic energy ushering in powerful hues of reds, flame yellow and burnt mauve,

with heritage materials and prints appearing in placements and on unusual materials

THAKOON METRO

PRODUCT DEVELOPMENT

Look 1:

Look 4:

Look 2:

Look 5:

Look 3:

Look 6:

PRODUCTPAGE

THAKOON METRO

PRODUCT DEVELOPMENT

Group I: Tops & Tees

Group II: Knits

Style #: 1011Description: Wool Crewneck SweaterFiber content: WoolRetail: $345Colorway:

Style #: 1012Description: Printed CardiganFiber content: Wool/viscose/nylonRetail: $395Colorway:

Style #: 1013Description:Shawl Collar Zip SweaterFiber content: WoolRetail: $455Colorway:

Style #: 1014Description: Shawl Collar SweaterFiber content: WoolRetail: $425Colorway:

Style #: 1001Description: Button Down Plaid ShirtFiber content: Cotton/Nylon/SpandexRetail: $225Colorway:

Style #: 1002Description: Asymmetrical Button ShirtFiber content: Cotton/Nylon/SpandexRetail: $225Colorway:

Style #: 1003Description: Crewneck SweaterFiber content: WoolRetail: $345Colorway:

Style #: 1004Description: Duffle Coat with leather - edged collarFiber content: Acrylic/WoolRetail: $895Colorway:

Style #: 1005Description: Wool Peacoat, double breasted buttonfrontFiber content: Wool/PolymideRetail: $795Colorway:

Style #: 1006Description: Pocket TeeFiber content: CottonRetail: $150Colorway:

Style #: 1007Description: Side Print TeeFiber contenc: CottonRetail: $175Colorway:

Style #: 1009Description: HoodieFiber content: Cotton/nylon/spandexRetail: $450Colorway:

Style #: 1015Description: Flat Front TrousersFiber content: Wool/CashmereRetail: $445Colorway:

Style #: 1016Description: Knit Lounge PantsFiber content: Cotton/nylon/woolRetail: $425Colorway:

Group III: Outerwear Group IIII: Bottoms

Style #: 1017Description: Slim Fitted PantsFiber content: Cotton/nylon/viscoseRetail: $390Colorway:

PRODUCT LINE SHEET

Style #: 1008Description: Assymetrical JacketFiber content: Cotton/nylon/spandexRetail: $410Colorway:

Style #: 1010Description: Hooded JacketFiber content: Cotton/nylon/spandexRetail: $525Colorway:

THAKOON METRO

PRODUCT DEVELOPMENT

Double Breasted Peacoat

Material: Wool Trims: Button

FRONT BACK

TECHNICALSPECSHEET

SEASON F/W 2012 DATE AUGUST 6, 2012

SIZE 36 R FABRIC 100% WOOL

STYLE #1005 DESIGNER THAKOON

DESCRIPTION Wool Peacoat, double breasted button front

MEASUREMENTS Front

1. NECK DROP 6”

2. NECK - WIDTH 8”

3. SHOULDER LENGTH 6”

4. ACROSS SHOULDER (FRONT) 17 1/2”

5. ACROSS SHOULDER (BACK) 18”

6. LENGTH (HPS to HEM) 34”

7. HPS TO UNDERARM 9 3/4”

8. ACROSS CHEST 21”

9. BOTTOM EDGE OPENING 22 1/2”

10. ARMHOLE CIRCUMFERENCE 8 1/2”

11. COLLAR WIDTH 8 1/2”

a. @ CENTER BACK 2”

b. @ POINT 4”

12. LAPEL WIDTH @ POINT 5”

13. SLEEVE - LENGTH 33”

c. HPS 26”

14. SLEEVE OPENING 6”

15. POCKET A

a. Placement - Distance from HPS 20”

b. Placement - Distance from CF 20 1/4”

c. POCKET WIDTH 5”

d. POCKET LENGTH 9”

e. POCKET FLAP WIDTH 2.5”

f. POCKET FLAP LENGTH 2.5”

16. POCKET B

a. PLACEMENT - DISTANCE FROM HPS 20”

b. PLACEMENT - DISTANCE FROM CF 20 1/4”

c. POCKET WIDTH 5”

d. POCKET LENGTH 9”

e. POCKET FLAP WIDTH 2.5”

f. POCKET FLAP LENGTH 2.5”

THAKOON METRO

THAKOON METRO

PRODUCT DEVELOPMENT

Homepage of THAKOON website

Gilt Groupe Men’s Page

MARKETING STRATEGIES

Introducingthe new menswear line

THAKOON METRO

Fall 2012

view looks/behind the scenes>>

THAKOON METRO

WHAT SHE REALLY WANTS...THAKOON MAN

Introducing the new menswear line, THAKOON Metro >>

BARYNEYS NEW YORK Men’s Page

THAKOON METRO

PRODUCT DEVELOPMENT

THAKOON

Print ads to be featured in Men’s Magazines: Men’s Vogue, Esquire and GQ

Web banner ad (300 x 250)

Window Display at BARNEYS NEW YORK

THAKOON METROLaunching exclusively at Barney’s NY, Fall 2012

ADVERTISING CAMPAIGNS

METROFall 2012 collection, 2nd floor

Are you ready to be the THAKOON Man?

THAKOONMETRO

What he’s wearing:

RED & KNITS

Shop the new men’s line:WWW.THAKOON.COM/METRO

SENIOR PROJECT

mesh

EVENTMARKETING

SENIOR PROJECT

SP2012, FM4411

meshmeshThink social, shop local

SENIOR PROJECT

mesh

ABOUT USMesh is a marketing and production company that provides a space for unique local or international brands and companies to showcase their products. Mesh is a platform for “social shopping.” People can shop, socialize and network at the same time, being able to“mesh.” Our strategy consists of hosting and promoting different companies giving them an opportunity to sell exclusive products for a limitied amount of time.

Mesh serves up its ideas through curation and will search all the different upcoming vendors for what they believe are the ones that should be highlighted.

Mesh selects clients that fit our space and manages events from marketing and installation to promotion and removal. Each event launch will consist of an opening reception party that will also feature new or up-and-coming mucisians and restaurants.

MISSIONOur mission is to create a unique experience for both our clients and customers to network, bringing a new meaning to social marketing.

VISIONMesh hopes to become the next level of social shopping where companies and people can connect.

ABOUT THE COMPANY

SENIOR PROJECT

mesh

SENIOR PROJECT

mesh -Inspiration from everyday city life-Fashion-Forward designs

-Emerging designers-New media communication with

consumer

Hearing

Say and Do

Seeing

Pains Gains-Competition of mass retailers-Fear of established designers-Fear of economic downfall

-Hopes to expose brand to targeted audience

-”Are my collections cohesive?”-”How will I get these out to my target

consumer?”-”Do I present my collections through

my personal style?

PRIMARYCONSUMER

-Male/Female-24-42-College Graduate-Single or Married/ Kids or No Kids-40K+-Urban City-Asian/Caucasian

DEMOGRAPHICS

PSYCHOGRAPHICS-Young Professional-Attends fashion shows and art galleries-Reads fashion and business magazines-Travels for inspiration-Reads daily news about consumer behavior-Wears own designs-Uses social media to find out what people are saying about fashion-Believes fashion tells us about people’s character, temperament, social and material status-Aware of technology advances-Blogs about their daily adventure

-How to connect to target consumers-Secure local shoppers

-How to develop local clientele-How to stand out from the rest-How to “make it” in the industry

-How to make my collection unique

Thinking and Feeling

-What consumers are looking for-Who the latest fashion desginer is

SENIOR PROJECT

mesh

-Male/Female-18-34-College Graduate-Single no kids-24K+-Urban City-Asian/Caucasian-Lives with roommates

DEMOGRAPHICS

PSYCHOGRAPHICS-Young Digerati-Enjoys meeting new people-Uses social networks on a regular basis-Attends concerts, gallery openings, art and fashion shows-Has own unique style-Knows the up-and-coming “hot spots”-Goes out to the Mission and SOMA on the weekends-Always looking for something new to do-Follow fashion blogs

Sophie:

-People talking about new places to go

-People talking on their iphones on what to do next weekend

-Make new friends-Place to socialize and shop

-Meeting the same people over and over again

-What people are wearing-Where people are going

-New places to shop

Thinking and Feeling

HearingSeeing

JakeJake:

Sophie: Sophie:-Not socializing enough -To fall in love with San

Francisco everyday

SECONDARYCONSUMER

Pains Gains

-New places to explore-Outgoing people

-Shop for one of a kind things-People face-timing in dressing

rooms

Jake:

Sophie:

Jake:

-City Chatter-Starbucks blended drinks being

made

Sophie: 26, Graphic Designer-Hopes to network

-Looks for people she can share the same interests with

-Hopes to mingle with new people-Looks for people he can do

similar activities with

Jake: 24, Regional Merchandiser

Say and Do-”I mixed and matched vintage and

designer wear today.”-”I wonder where I can find unique

pieces.”

SENIOR PROJECT

mesh

• Website• Banner Ads• Launch Parties• Sample Sale• Workshops• Direct Mailer• News Releases• Social Media (Facebook / Twitter)

• Of a Kind• Fashion Incubator• TRUE Clothing• Brooklyn Circus• Spaces&Schemes• gr. dano

• Macy’s Fashion Incubator• Sosh• Public Works

CLIENTS PARTNERSHIP/SPONSERS

BECOME A MEMBERWe like to know who our audience is, and how we can better serve their interests so MESH recommends everyone to sign up to become a member, which of course is absolutely free. We also think it’s a nice perk to be the first to know about up-coming events and exclusives.

COLLECTIBLE BOOKLETSLimited-edition booklets are printed for opening receptions. Booklets feature written bios or articles about participating artists/designers/brands/companies and images of the artist/designer and key work. Designed to increase awareness about artists and their work, collectable booklets are available for free at openings. Our business name, Website URL, address and short description are included.

WELCOME!Hey there!

Thank you so much for attending our launch party this evening. There is really no way to express how exciting we are to host this event.

MESH works hard to bring the life of our featured client, creating an experience everyone will remember.

We hope you have as much fun tonight as we had preparing for it!––

Founder,Norene Calamlayan

meshthink social, shop locaL

15th street at UtahSan Francisco, CA

415.233.8571www.mesh.com

Mesh is a marketing and production company who provide a space for unique local or international brands and companies to showcase their business.

COMPANYSTRUCTURE

{

SENIOR PROJECT

mesh

TYPOGRAPHY

TYPEFACE

LOGO COLOR PALETTE

MESH think social, shop localPRESA ULTRA LIGHT

A B C D E F G H I J K L M N O P Q R S T U V W X Y z

1 2 3 4 5 6 7 8 9 0 - * / + ~ ! @ # $ % ^ & ( )

Rionsed quia alitatem dit in pratis expel inctemp orecto quo blabori aligni dolupti

**Typeface to be used to design the logo

**Cursor symbol to be placed next to typeface

**Typeface to be placed on grey box background


TAG LINE TYPEFACEGEOSANS LIGHT REGULAR

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 - * / + ~ ! @ # $ % ^ & ( )

Rionsed quia alitatem dit in pratis expel inctemp orecto quo blabori aligni dolupti

**Tag line typeface to be placed 2 pts below logo

C: 0M: 0Y: 0K: 0

C: 0M: 0Y: 0K: 88

C: 0M: 0Y: 100K: 28

mesh

15th street at UtahSan Francisco, CA 94102

415.233.8571www.mesh.com

BUSINESS CARDS

THINK SOCIAL, SHOP LOCAL

BRANDING

SENIOR PROJECT

mesh


P: 415. 233. 8571E: [email protected]

www.mesh.com

LETTERHEAD


DIRECT MAILERS

meshthink social, shop local


www.mesh.com


MARKETINGMATERIAL

Postcard Front

Postcard Back

SENIOR PROJECT

mesh

BANNER ADSTHINK SOCIAL, SHOP LOCAL

mesh

Shop, Socialize,

and mesh well with others.

NEWS RELEASE

think social, shop local

Mesh brings a new meaning to social shopping and social networking

meshJune 1, 2012

The basic idea behind MESH is a simple one: “shop, socialize, and mesh well with others.” Launching here in San Francisco, MESH is an open gallery that allows vendors to use their space to promote their merchandise for a limited amount of time, offering current, new and exclusive products.

Mesh serves up its ideas through curation and will search all the different upcoming vendors for what they believe are the ones that should be highlighted.

So how does this turn into social shopping? “Many people are always looking for something to do or a new brand to discover while connecting with old or newly aquainted friends. People come to a city like SF because it’s full of interesting people, unique shopping experiences, cultural events, standout restaurants and exclusive products and events. We’re social creatures, who like meeting other social creatures and Mesh provides that type of platform,” said Norene Calamayan founder of Mesh.

Mesh is still perfecting its San Francisco offering, and plans to expand to additional cities in the near future.

About Mesh:Mesh is a marketing and production company who provide a space for unique local or international brands and companies to showcase their business. Their business is a platform for “social shopping.” People can shop, socialize and network at the same time, being able to“mesh.” Their strategy consists of hosting and promoting different companies giving them an opportunity to sell exclusive products for a limitied amount of time.

###

A news release will be featured in 7x7 magazine, hoping to reach the public, and potential companies to promote.

Large Rectangle (336px x 280px)

Full Banner (468px x 60px)

MARKETINGSTRATEGIES

{

SENIOR PROJECT

mesh

WEBSITE

What we do Coming Up Work With Us Become a member

Opening for our annual Spring artists event >

Happening Now

CONTACT USGALLERY PICSBOOK SPACE CLIENTS

search

meshthink social, shop local HOME

Our website gives users a view of what is currently happening at Mesh and what is coming up next. Prospective clients can see when the space is available for booking. Users can also connect with each other based on similar interests.

“MESH gives us an opportunity to market our product out there to the public in a unique way.” - Dan Smith, TRUE clothing manager.

“Such a fabulous idea to get people together and shop!” - Jusin Jamison, designer.

“My friends and I are always looking for a place to find exclusive pieces, and to meet people” - Natalie Mazur, SF

IPHONE APP

The iPhone app amplifies the power of Mesh since so many people are making decisions on the go, and looking for the next happening thing.

MARKETINGSTRATEGIES

Mesh

True WorkshopMon - Sat

10a-6p

Mesh Happening Now

True Workshop

The Workshop will feature letterpress, silkscreen and photocopy equipment for local artists and designers to create their own print-based artwork. The space will also offer TRUE’s product that embodies the spirit and craft of print design.

Happening Now

mesh

Come Mesh with us--Discover the

new.

{

{

SENIOR PROJECT

mesh



Event Venue - Loft Studio600 Third Street San Francisco, CA.1. 415. 233. 8571

Everyday 11:ooam - 8:00pm

mesh

mesh

@mesh

mesh

FACEBOOK

TWITTER

mesh

mesh

STAY UPDATED ON WHATS POPPING UP NEXT...

mesh

@mesh is AWESOME! If you live in SF and you like to shop for exclusives, eat, drink, and/or have any fun at all, definitely sign up http://bmesh/JShnye

@cityofnore Thanks for the shout out! Glad you are enjoyed our launch party- what kind of events are you looking forward to at Mesh?

Mesh@mesh@BjtMage hey there! Thanks for the feedback. Right now FB connect is the best way for us to provide quality local suggestions to our users

Mesh@meshWhat are you doing tonight? Come see what all the new fuss and fall fabrics are about. @sffashionincubator http://bso.sh/KsXQyb

Mesh @meshIt’s certainly not your average gallery. http://bit.ly/IbetBt

More ways for people to MESH and connect, and know what’s coming up next.

SOCIAL MEDIAMARKETING

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SENIOR PROJECT

mesh ABOUT:There is always something thrilling about new designers, because it’s so easy to see their personalities in the things they make—in experiencing their products and process, you get a strong sense of who they are and what they’re about.

At Of A Kind, they aim to support and promote on-the-rise fashion designers who get you excited by giving you access to their unique products and stories. They hope to offer something special and rare to others like us: People who want to know the story behind everything, people who are the first to hear about the next big artist/designer/musician/chef, people who shop as much for the experience as they do for the product.

Their fantasy is that every time someone compliments you on an Of a Kind edition, you’ll feel compelled to knowingly tell them all about the designer behind it. You’ll probably also want to brag that you’re one of only a handful of people in the world who owns it—but that’s entirely up to you.

http://ofakind.com/pages/about

CLIENT #1Of A Kind

SENIOR PROJECT

mesh

We will be featuring OF A KIND in our “Roadshow,” sample sale which will feature nearly 30 designers and discounts up to 60% off. The sale will take place inside Mesh’s showroom space, which will include an opening reception party. The space will be designed to the brands aesthetic.

OF A KIND

CLOTHNG DRIVE

THURSDAY, APRIL 18- JUNE 10opening reception, WEDNESDAY APRIL 17 5-10pm

hosted by Mesh

ROADSHOW

alex and eliace & jigann yee

brook&lynbrvtvs

collette ishiyamadusen dusenfay andrada

fortune favors the brave

garnett jewelryace jf and son

k/ller collectionlandmarks and lions

laugh cry repeatlayerxlayer

maxx & unicornmatt singer

mociun

Bring your old clothes to make room for new ones! We’re rounding up a haul to donate to The Salvation Army, which is in desperate need of clothes.

morgan parishnikolai roserachel rose

sfkltanya aguiniga

the hill-sidetomtomupstateveda

mesh

shop the 2013 sample sale

Hey there!

Thank you so much for attending our sample sale this evening. There is really no way to express how exciting we are to host this event.


We hope you have as much fun tonight as we had preparing for it!–– now have fun, buy something one of a kind and mesh well together!




www.mesh.com


Flyer to be distributed through email, community boards, and SF newspapers/magazines


Collection Booklet given on opening reception night.


P: 415.233.8571www.mesh.com

CLIENT #1Of A Kind

SENIOR PROJECT

meshFEATURED DESIGNER:

ABOUT:Fashion Incubator San Francisco at Macy’s Union Square (FISF) is a non-profit, 501c3 incubator committed to turning fashion apparel designers into successful San Francisco entrepreneurs and employers. Each year FISF will provide six Designers in Residence with premiere workshop space at Macy’s offices in downtown San Francisco and will offer yearlong business operations training from experts in the San Francisco fashion and economic development communities.

http://www.fashionincubatorsf.org/about_fisf.html

http://www.fashionincubatorsf.org/about_JJ.html

Born in San Diego, California, Justin found his passion for the arts at a young age. Justin graduated with honors from The Art Institute of California — San Francisco and holds a Bachelor of Fine Arts in Fashion Design with a focus in Menswear.

As a menswear designer, Justin takes a unique and edgy spin on modern day men’s wardrobe. He considers his design aesthetic as progressive urban-wear for men. His motivation comes from various cultures from around the globe, as well as architectural design. Not only does he admire leading designers Rick Owens and Boris Bidjan Saberi, but he also believes that they have paved the way for young designers to be bold, innovative, and original.

Justin’s work was featured in an editorial photo shoot in the July/August 2011 issue of Essential Homme Magazine. He was also nominated for Best Male Designer at the San Francisco Fashion Awards 2011.

Justin continues to draw inspiration from the world around him to further share his vision through his designs.

JUSTIN JAMISON

CLIENT #2JUSTIN JAMISON

SENIOR PROJECT

mesh

JUSTIN JAMISON

fall winter 2012

DAILY HOURS:Tuesday and Thursday 10-7Wednesday and Friday 10-6

WHEN: October 9 - December 19WHERE: Mesh.15th street at Utah St

Sample Sale

mesh

To introduce Justin Jamison’s clothing line, Mesh will be hosting a sample sale for Fall/Winter 2012. Pieces will be limited and discounted for a certain amount of time. Merchandise will remain until sold out. Direct mailers will be mailed to the Macy’s clientele list, and flyers will be distributed throughtout downtown SF.

The gallery will be designed according to the collection’s trend, staying in sync with Justin’s aesthetic.

Collection Booklet given on opening reception night.

Hey there!

Thank you so much for attending our launch party this evening. There is really no way to express how exciting we are to host this event.


We hope you have as much fun tonight as we had preparing for it!––




www.mesh.com




CLIENT #2JUSTIN JAMISON

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