omexpo & expo e-commerce virtual fair case study
DESCRIPTION
Virtual Fair carried out with the aim of complementing the largest digital marketing event in Spain. The virtual event remained online 3 months, offering recorded presentations and increasing the number of visitors and contacts exhibiting companies reached.TRANSCRIPT
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Case Study
OMExpo & EXPO E-Commerce
Copyright 2011 | VisualMente ® All rights reserved | [email protected] | www.visualmente.com
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BenefitsIncreased impact of the exhibition and conferences.
Save time and money.
Increased user satisfaction.
Increased time visitors spend at stands.
Results
1.215 users registered.
2.963 visits to the fair.
2.547 accesses to 53 conferences.
5.379 visits to 35 exhibitors.
3.286 downloads of sales documentation.
ChallengeComplement the physical and the virtual trade show to increase the number of contacts made by visitors and exhibitors.
Boost the content, relation-ships, and number of attendees to get added value and greater visitor, exhibitor and sponsor satisfaction.
SolutionTo achieve this, we used the solution of VisualEvents, an online platform that contains a confer-ence center and exhibition area which allows access to presentations, products and services related to digital marketing and electronic commerce, besides visits to companies stands.
53 conferences were broadcasted and 35 companies participated as exhibitors.
The virtual platform opened with all the contents from the following week of the physical event, and was online until June 23rd, receiving new registered users till that date.
Copyright 2011 | VisualMente ® All rights reserved | [email protected] | www.visualmente.com