Marketing Management Project

Aditya M. Karwa

Jothin N Jeevan

Komal Mangaonkar

Sanjay Biswas

Instructor : Prof Bibhas Basumatary Submitted by,MBA-2,Group 2

Ecoville

A complete ecofriendly and a deluxe organic resort for a healthier tomorrow

Mahabaleshwar-Land of Strawberries

Ecological TownEcoville

Organic Resort

Recycling

Organic FarmAlternate source of

Energy

Green Thinking

Reason for selecting project

Indian hospitality industry one of the fastest growing sectors of the Indian economy

Hospitality industry is expected to grow from 16.7bn USD to 30.7bnUSD in 2015 at 26.7 CAGR

There are only 1 to 2% presence of green resorts in our country and our 100%organic resort Concept gives us a great edge on the market and helps us to penetrate into the market.

Facilities

Accommodation

Ayurveda center

Banquets and Conference hall Multi-Cuisine

Restaurant

Currency Exchange facility

Organic Store Kids arena and games parlour

Swimming poolTravel assistanceGymnasiumLibrary

Bullock cart

trekking

Elephant safari & horse riding

Bonfire

Segmentation

29%

25%

20%

14%

10% 2%

Purpose of visit

Leisure and RecreationOrganic EnthuasistsBusiness and Pro-fessionFriends activitiesHealth & TreatmentOthers

Targeting

Backpackers and Solo Travelers

Couples

Teenagers

Company meetings and trainings

Adventure Lovers

Nature lovers Senior Citizens

Families

Positioning

Marketing Mix

Product

Promotion

Place

Price

Social Awareness programs

Social Media

Innovative Hoardings/ Billboards

Word of mouth

Video marketing

Mobile Applications

Supply Chain Management

OUR ORGANIC FARM

Self production and Cultivation

WARE HOUSE/STOCK ROOM

Cold Storage Containers

PANTRY AREA

RESPECTIVE KITCHENS

RESTAURANTS, COFFEE SHOP, ROOMS & OTHER DISPENSING UNITS

Operational strategy

BUSINESS STRATEGY

Defines our long range plan for the company

OPERATION STRATEGY

Developing a plan for the operations function focusing on specific competitive priorities in order to meet the long range plan.

Competitive priorities: organic, Quality, Time, Flexibility

DESIGN OF THE OPERATIONS FUNCTION

We have developed this design to focus on the identified competitive properties

Structure: Facilities, Services, Flow of organic goods, technology

Infrastructure: Planning & control system, Employees, Pay, Quality