Ecological clusterThe presentation of the Ecocluster project

www.ecocluster.ru

«Ecocluster» is a voluntary association of various companies specializing on making, processing and realization of organic products and eco-services for Russian and international markets.

• The main goal of all participants of «Ecocluster» association is to make, deliver and sell organic products and eco-services with guaranteed and protected quality in Russian and international markets. The point is to influence formation of the civilized market of organic products and at the same time to introduce modern eco-standard.

• One of major principles of «Ecocluster» association is to achieve a balance of interests of all project participants: manufactures, processers, suppliers, sellers and consumers.

• The mission of «Ecocluster» association is to propagate in Russia the idea that people should be more conscious towards wholesome, organic products and should treat the environment with care and regard.

• We work with love and discipline of excellence, we believe in power of nature and this main life philosophy of «Ecocluster» association.

• Our business strategy is to follow the philosophy and principles of «Ecocluster» association; to satisfy requirements of both consumers of organic products and project partners; to apply ecological innovations at the highest level; to guarantee safety of all produced organic products and eco-services.

«Ecocluster» voluntary association was created on June 5th, 2011 at the initiative of eco-farmer Alexander Konovalov. Russian and foreign manufacturers, suppliers, vendors, consumers of organic products and eco-service companies, that render eco-services, have entered «Ecocluster» association. On the basis of his own family eco-farm, situated near Moscow, Alexander has developed and successfully evaluated his innovative and integrated business idea within two years. He proved in practice that ecological agricultural industry

in Russia is increasingly in demand today. Such business works effectively, producing a profit and constantly increasing number of clients that

use organic products and eco-services.

Eco-farm «Konovalovo»

Becoming the founder of a new international «Ecocluster» project, Alexander as skilled businessman wants to share his successful experience and unique knowledge with all partners of association. He is sure that only in the frame of such conglomerate all important factors will work in full force and effect, giving benefits for both consumers of organic products and members of a project. In his opinion everybody will be in

the money from such unique association in Russia:

• Manufacturers will increase and will expand an outlet areas of organic products not only in Russia but also abroad;

• Sellers will expand assortment and will increase sales volumes;

• Customers will receive, directly from the producer, certified organic product with high protected quality, moreover cheaper than in retail chain.

• The main point of a business idea is to promote «Ecocluster» in the Internet, to work in close rapport with manufacturers of organic products, to develop eco-store chain in the Internet. On the whole, the idea is to make eco-brand that you can trust and that guarantee ecological safety. Organic products will soon become fashionable for millions of consumers, this products will have credibility and will be associated exclusively with a health way of living. And all this can become true thanks to the protected quality.

• Clients will be able to buy organic products in the Internet shop, where a bright catalogue with all the products, including exclusive ones, will be presented. Those who will come on a portal will definitely pay attention to the belonging of manufacturers to a recognized «Ecocluster» brand. People will be able to meet the reccomendations of professionals in eco-market shpere, to see certificates of ecological safety and eco-mark.

• Many adherents of so-called «green fashion» can buy in this Internet shop not only ecologically clean food and eco-services, but also many other things: eco-household goods, eco-furniture, eco-clothes, eco-

instruments, eco-personal hygiene means, eco-cosmetics, eco-utensils, gift certificates, eco-products for children and even eco-products for domestic animals, made of organic materials, using modern technologies.

• Manufacturers of organic products will have an opportunity to offer for sale in the catalogue one’s own products, upon authorization of «Ecocluster», in case if they have paid an entrance fee and have paid over a certain commission from each sold unit of eco-product. The client will be able to chose and buy products in one place, with obligatory delivery of an order at home. «Ecocluster» will become an additional and powerful channel of sales for hundreds of manufacturers and will give them an opportunity to promote their organic products through social networking websites such as «Vkontakte», «Facebook» and «Twitter».

• www.ecocluster.ru is not only an active trading site, but also a unique social portal for direct interaction of all participants of the project. Each registered user will have personal page where he or she can make orders, communicate at forum, meet other people, express one’s own opinion, share an experience in a blog, place curriculum vitae, job vacancies, personal photograph or video information. For project partners distance teaching is provided. The statistical information about organic products market and about individual opportunities of all partners of association is also presented on a site. In addition, participants of a project will

be able to read current daily news. Moreover, the users themselves will create web content.

• In order to make an objective appraisal of a quality of organic products of all participants of a project, an online system of appraisement and making ratings of manufacturers by consumers is provided. All the products shown in a catalogue will be accompanied with maximum photo and video information about the fabricator, the history and characteristics of a product itself. The products will also pass strict control of «Ecocluster» recommendation system, will have all necessary certificates that compliant with accepted standards and will be marked by a special «Ecocluster» logo with protective hologram and individual number. Later, using this numbers all the history of organic products and eco-services will be controlled. Different contests will be held among clients with great presents and live transmission on Internet channel EcoTV. Based on the results of consumers rating in different nominations every year the best project partner will be awarded with a rank of «Eco- triumphator of the year» and will get a valuable present.

• The Data about all manufacturers partners will be in the general register, and this information will be accessible to each consumer and participant of the project. Actual project doesn’t have warehouses, administration, and logistics. Manufacturers and sellers themselves control such things as storage and delivery. Only checked, authoritative and objective information about organic products and eco-services will be posted on a website.

• Thanks to a well-formed business strategy in the «Ecocluster» project will cooperate a great number of participants of the project and clients by passing information from one person to another. To our opinion, such organization is the most effective way of constructing a client base. Therefore, those active users of a site, who will draw in new buyers, will get money reward and special gifts. Information about such enthusiasts will be published in site ratings.

• With every partner of a project a mutually profitable agreement will be completed, based on one of the following variants of cooperation:

1) the supplier and the seller of natural production with the «Ecocluster» recommendation;

2) the supplier and the seller of a certificated organic products with an «Ecocluster» logo;

3) the franchise - the right for a complex use of a trade mark «Ecocluster» and our technologies with mutual privileges.

Each partner of the «Ecocluster» project perfectly understands that the most important thing is to provide people benefit and to keep up their health. Thanks to such socially orientated strategy, business ideas and principles, that I’ve worked out, were successfully used in our family business and allowed our farm «Konovalovo» to become a starting point for a large international «Ecocluster» project.

I’ve always wished that in this new international project were presented not only the best organic products with guaranteed quality, but also true stories with photos and video materials about how all products were made, with what love and care. I include into the project, which my partners and I were creating about a year, all my business experience and part of my soul and I’m very glad to see what good results we’ve achieved.

Join our project and you will help many people to understand that only internal harmony can help to reach external harmony, including all ensuing consequences: health, youth and happiness. Those who will understand a simple thing «ecology is me» will win. I am very happy to work in «Ecocluster» project, having a possibility to use organic products! I’m proud of brining people benefits and pleasure. Of course my family and I use only products of «Ecocluster». Day by day we share our lives with them and know for sure that we can trust our eco-products!

Best regards, Alexander Konovalov – the founder of the project.