OUTBOUND LEAD GEN : LIST BUILDING

“THE SUCCESSFUL WARRIOR IS THE AVERAGE MAN, WITH LASER LIKE FOCUS.”

Bruce Lee

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A FEW IDEAS

Outbound is a Muscle - Use It

Nobody “Defaults” to Prospecting, you Have to Build it In

There is No “Perfect System” - Yours will Change / Pareto Principle

OUTBOUND SUCCESS FORMULA

2 Primary Criteria for Success • Quality of the List • Power of the Offer Relative to List

BUILDING SUSPECT PROFILE

Take your ICP and Focus on the Demographics • Location • Size • Industry • Etc.

ISP - IDEAL SUSPECT PROFILE

LINKEDIN

IMPORTANT IDEAS

LinkedIn is THE biggest & best professional dB in World

You have to invest time & energy building your LI Network

Instead of Waiting for Perfect Leadbase Use the best you have

Business Plus > Sales Navigator

LINKEDIN NETWORKING PLAN (BASICS)1. Navigate to the "People You May Know" section and add anyone you already know.

2. Attach your Google/Yahoo/Outlook accounts with your LinkedIn account to ensure you're not missing any connection from your network.

3. Export your marketing email list & import into LinkedIn.

LINKEDIN NETWORKING PLAN (WEEKLY PLAN)• Join groups related to your interests and your target markets • Additional groups to join are large sales groups, recruiter groups, social media groups...groups

containing people who are all about connecting. • More groups = more people = more connections. • **LinkedIn will cap the amount of groups you are able to join in a day. Take it slow and steady by

focusing on impact. A group with 100,000+ members is going to expand your network way more effectively than a group with 2,000 members.**

LINKEDIN NETWORKING PLAN (DAILY PLAN)Everyday spend 30 minutes conducting searches on LinkedIn to expand your network faster.

Within the Keywords field, fill in the word LION (in all caps) **this acronym stands for LinkedIn Open Networker meaning this person will connect with anyone thus expanding your network rapidly**

Under the Relationship section, select 'Second Connetions' and 'Group Members’. Then under the Group section, select a group or two you have competency in

After the refined search results have aggregated, start adding connections from this list

LINKEDIN SEARCH CRITERIA

LEAD FUZE

LEADFUZE

Directly from LinkedIn

Import from CSV

ADDITIONAL TOOLSCLEARBIT: Gmail Plugin + Sheets

SIMILAR TECH / DATANYZE:

KICKBOX

1 DEFINE IDEAL SUSPECT PROFILE ICP becomes ISP

2CREATE SAVED LINKED SEARCH Success?

NEXT STEPS

“SOME WILL, SOME WON’T, WHO CARES, WHO’S NEXT?” Damian Thompson

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QUESTIONS?