overview target audience - b-rights€¦ · perils of penelope pitstop, pebbles and bamm bamm,...
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OVERVIEWTimeless and authentic, we simply call it “Cool”. Hanna-Barbera is one of the largest and best collections of classic charactersavailable under one well-known umbrella brand bringing together classic characters including: Tom & Jerry, The Flintstones, The Jetsons, Wacky Races and HB Classics such Yogi Bear, Huckleberry Hound, Wally Gator and more.
TARGET AUDIENCEThe “Hanna-Barbera Bundle” has something for everyone with the “vintage” fashion trend capturing the attention of teens and tweens. • Primary: Teens 12 - 17• Secondary: Tweens, Adults and Kids
MARKETING INFORMATIONTelevision• Boomerang exclusively airs Hanna-Barbera programs
multiple times per day, including The Flintstones, The Jetsons, Tom and Jerry, The Banana Splits, Wacky Races, Perils of Penelope Pitstop, Pebbles and Bamm Bamm, JonnyQuest, Hong Kong Phooey, The Yogi Bear Show, and more. HB characters are regularly featured in Boomroyalty weekend programming.
Home Video• Watch all your favorite Hanna-Barbera Saturday Morning
Cartoons on DVD. Saturday Morning Cartoons 1980’s and Saturday Morning Cartoons 1990’s are now available.
• The new Yogi Bear live action film is scheduled to release on DVD in March 2011.
Theatrical • Everyone’s favorite pic-a-nic basket stealing bear is a hit at
the box office! Yogi Bear ranked #2 during its opening weekend.
Online• KidsWB.com is the online destination where Hanna-Barbera fans can find
their favorite Hanna-Barbera games and activities. The website receives over 36 million page views per month!
Interactive• Yogi Bear: The Video Game is based on the adventures of Jellystone’s most
famous resident and is currently available on Nintendo DS and Wii.
Live Events/Theme Parks • Hanna-Barbera properties are present in nearly 100 theme park and camp
resort settings across the U.S. The brands are bought to life through live character appearances, rides, shows, attractions, merchandise, marketing and fully immersive themed areas.
• iWerks/SimEx is currently developing a “Yogi Bear” 3D/4D attraction based on the recent theatrical film. Coming June 2011!