Multiple Attendee Discounts

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Advanced Registration Required

Educate Your EntireDealership Team

®

Advanced Registration Required

Only $495PP3 Attendees $995

Questions call Carrie Hemphill at 732-450-8200 x2

Improving Customer Communication Channels: PhoneCalls and Email

Energize and Syndicate

Your Dealer Reviews

Sales People – 10 Steps to Selling

More by Social Networking

Fixed Operations Marketing with SEO, SEM, and

Social Media

Sales People – 10 Steps to Selling

More by Social Networking

Dominate Local Search Using Video

SEO Strategies

E!ective Digital Marketing Strategies

To Implement Now

Content Strategies For SEO, IRM, Sales& Online Branding

E!ective Digital Marketing Strategies

To Implement Now

Google PlacesOptimization &

Advertising Using Google Boost

Dealer Websites & Mobile Marketing

Opportunities

DEALER/ GENERAL INTERNET FIXED OPS CONTENT / SOCIAL GM SALES MANAGER SALES MANAGER MANAGER MEDIA SPECIALIST

S U G G E S T E D C O U R S E S

How toDi!erentiatein a Crowded

Fixed OperationsMarket

Reviewing Your CRM & Internet Lead Management

Processes

Getting to “Y”es:Unlock Gen YBuying Habits

Dealer Websites & Mobile Marketing

Opportunities

Content Strategies For SEO, IRM, Sales& Online Branding

Dominate Local Search Using Video

SEO Strategies

Improving Customer Communication Channels: PhoneCalls and Email

Dealer Chat Solutions – EstablishingThe Real ROI

of Online Chat

Getting to “Y”es:Unlock Gen YBuying Habits

The PCG Pit Stop® Program provides marketing leadership:

® Education Is Your Dealerships’

Competitive Edge

1 Improving Customer Communication Channels: Phone Calls and Email Learn simple processes that can be easily implemented at the dealership to improve all customer communication channels. If your closing rates could be improved you to send your team to this workshop.

2 Sales People – 10 Steps to Selling More by Social Networking If you are in sales and have been asking for social networking strategies that can help you sell more cars, then attend this workshop and walk out with a winning strategy.

3 Fixed Operations Marketing with SEO, SEM, and Social Media Fixed Operations marketing on steroids includes advanced strategies that leverage SEO, SEM, and Social Media. Learn how to increase online engagement, leads, and revenue for your most pro!table business unit.

4 Energize and Syndicate Your Dealer Reviews Dealers are learning about the importance on online reviews but few have taken advantage of new strategies to syndicate and leverage your positive customer reviews. Be the !rst to jump ahead in your market.

5 Dominate Local Search Using Video SEO Strategies Video search marketing is an untapped goldmine for car dealers who understand the importance of Google Page One dominance. This is one of our most popular workshops because the data is eye opening.

6 Content Strategies For SEO, IRM, Sales & Online Branding Learn how to leverage content publishing, blogs, and social networks to increase tra"c, leads, and sales for all operating divisions: new cars, used cars, parts, and service. Content is King and we’ll share the King’s secrets.

7 E!ective Digital Marketing Strategies To Implement Now Confused what you should invest in next to market your business? We’ll review the latest trends and technology and give you clear directions on how to prioritize and test new marketing opportunities.

8 Google Places Optimization & Advertising Using Google Boost Google Places is the #1 free source for direct dealer tra"c yet most dealers have not learned how to optimize their Google Places listing. Once optimized, learn how to leverage Google Boost and Reviews for strong ROI.

9 Dealer Websites & Mobile Marketing Opportunities If you are shopping for a new website or interested in new features for data integration, chat, video, or mobile technologies, we’ll review the latest “toys” in the industry and give attendees a !rst look at winning solutions.

10 Reviewing Your CRM & Internet Lead Management Processes Dealers can save thousands by improving existing lead management processes through better structure, training, and inspection. Get the low down on kicking your BDC into a higher gear on a path to higher pro!ts.

11 Integrated Automotive Advertising Strategies Are you getting frustrated with your patchwork of advertising and marketing partners? Dealers who are looking for guidance in consolidating their digital marketing and traditional advertising strategies can get advice from the pros.

12 Dealer Chat Solutions – Establishing The Real ROI of Online Chat Should your dealership be using chat on your website? Get the clear ROI from real dealer case studies on the impact on leads and sales when chat has been implemented.

13 How to Di!erentiate in a Crowded Fixed Operations Market How dealers have successfully marketed their Fixed Ops. Trends, what works today, and what will work tomorrow. Topics to be discussed include: Greening your dealership; Good safety culture; Hybrid, electric and economy customers; Energy e"ciency, waste minimization and environmental assessments.

14 Getting to “Y”es: Unlock Gen Y Buying Habits for 50+% More Revenue Dealers need to understand the unique buying habits of Gen Y consumers. You’ll be surprised how little you know about this important consumer demographic and how to gain their trust and engage with your products and services.

“PCG Digital Marketing hosts some of the industry’s best education events, they are not to be missed. Education + inspiration + networking + hands on training + great food + great beverages = PERFECT ADULT LEARNING ENVIRONMENT. I would recommend anyone who wants to know more about the automotive digital space to check out one of their events.” – David Chan, Director of Marketing for RBM of Atlanta

“The trainers had already done the research, testing, and grunt work for the attendees, we simply had the luxury of following instructions and watching success unfold. A fantastic experience that not only drove results right now, but drove an enhanced understanding of the power of SEO as we continue moving into the future. Thank you to Brian Pasch and all of the sta! at PCG Digital Marketing.” – Kristin Reid, Director of Marketing, Meade Lexus of Lakeside

We recognize that you have choices where you send your employees for training so we'll let your peers tell you why you should consider attending a PCG conference.

For additional 2011 conference dates visit: WWW.PCGPITSTOP.COMQuestions call Carrie Hemphill at 732-450-8200 x2

®

Conference 1.5 Day Agenda:Sat 2:30 Registration Opens Sun 8:00 General SessionSat 3:00 Exhibit Hall Opens Sun 8:30 - 12:00 WorkshopsSat 4:00 Technology Showcases Sun 12:00 Lunch with KeynoteSat 6:30 Cocktail Reception Sun 1:30 - 5:00 WorkshopsSat 7:30 Dinner with Keynote Sun 5:00 General Session

Sat 9:00 Hosted Entertainment Sun 5:30 Cocktail Reception

Exhibitors & Sponsors

The PCG Pit Stop format is 1.5 days and designed to give dealers the opportunity to invest in educating their sta!. The Saturday/Sunday dates are designed to minimize time out of the o"ce.

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