Peder Halvorsen Industrier AS

innovative flexible reliable enthusiastic go-ahead spirit

Foto: T H Wagtskjold

1. Personalia Name: Hildegunn Loftesnes Role: Market Manager and responsible for UK market Background: Strategic management, international management, brand management, communication & marketing. 2. Peder Halvorsen Industrier – overview Business concept Peder Halvorsen Industrier provides EPCIC contracts to the Oil & Gas industry - modification market and recognized as the leading specialist in Industrial Energy Systems with a particular focus on innovative engineering and integrated solutions. Peder Halvorsen Industrier supplies process technology products and services, specialising in pressure-and temperature exposed equipment. History

• Founded in 1842 in the south of Norway • First boiler produced in 1929 • First offshore delivery in 1976 • Remarkable achievments thanks to:

o Focus on innovation o Focus on people o Strong ability to change

• Today more than 150 man-labour years Core competence Expertise and know-how through innovative engineering since 1842:

• Total deliveries of pressure- and temperature systems • Steam systems • Waste heat recovery systems • Pressure vessel systems • Process separator systems • Heating- and cooling systems • Pig trap systems • Chimney- and waste gas systems

Offshore contracts

• EPCIC contracts – modification projects operations & maintainance • EPCIC contracts – drilling modification projects • Engineering and project management • R&D projects and studies • Innovative and environmental-friendly maintenance solutions through

maintenance contracts • After sales & service contracts

Customers

• Statoil, Hydro, ConocoPhillips, BP, Aker Kvaerner

3. Goals and objectives Goals Overall goal for the UK market: Build a strong brand in our target market. Goal for the mentoring-programme: Conduct a strategic analysis of the marketplace and develop a strategy in order to achieve our goal for the UK market. Objectives

1) Identify opportunities and challenges in the UK market:

A. Identify the dominating forces within the industry: � Intensity of rivalry � Supplier power � Buyer power � Barriers to entry � Threat of substitutes

B. Identify relevant macro-factors:

� Political factors � Economic factors � Socio-cultural factors � Technological factors � Environmental Factors � Legal factors

� Cultural differences and similarities

C. Identify CSFs

2) Define PHIs competitive advantage in the UK market.

3) Align the company’s corporate strategy and define entry strategy for the UK market including finding strategic alliances and long term business relations.

4) Define brand-strategy

4. Our contribution

1) Provide insight into the issues facing Peder Halvorsen Industrier as SME, including the effect of the larger companies commercial and supply chain practises on the SMEs

2) Provide insight into Norwegian business practise and culture.

3) Facilitate networking with Norwegian companies and provide contact with

operators, contractors etc.