personal branding workshop
TRANSCRIPT
Contents• Introduction and story
• Let’s learn about you
• Mechanics
• Tips
• Workshop your values and representations
• Workshop writing and creating content
• Your next steps?
What is a personal brand and why should you
manage it?
• Deliberate choice to treat FB as a Page
• Love for people, writing, and events —> Helping
• Consistent writing —> Consistent perspectives
• anhminhdo.com
My story
My values• Innovation
• Technology
• Science
• Community
• Leadership
• Growth
• Good humor
Contents• Introduction and story
• Let’s learn about you
• Mechanics
• Tips
• Workshop your values and representations
• Workshop writing and creating content
• Your next steps?
What about you?
What do you want to learn about making a
better personal brand?
What do you want to improve your personal
brand for?
How good is your personal brand now?
What are your values?
Contents• Introduction and story
• Let’s learn about you
• Mechanics
• Tips
• Workshop your values and representations
• Workshop writing and creating content
• Your next steps?
Mechanics
• Social media
• Pictures
• Blog
• Website
• Video
• Events
“Treat yourself the way an agency treats a brand.”
–Johnny Appleseed
“Type a quote here.”
Contents• Introduction and story
• Let’s learn about you
• Mechanics
• Tips
• Workshop your values and your audience
• Workshop writing and creating content
• Your next steps?
Tips• Seek to help others
• Don’t talk shit about other people
• Know your audience
• Learn to like others
• Know your values
• Compassion
• Openness
• Friendliness
• Networking
• You’re always going to have haters, so learn how to have thick skin
What are your key values?
Who are you trying to become?
What exciting things are you doing?
Who is your audience?
Creating content
Use your values & audience to create good content
• Provocative
• Controversial
• Fresh
• Topical and relevant
• Personal
Throw out topic ideas!
Your next steps?