personas is 403 – fall 2013 5. admin some tweaks to calendar –better html/web schedule...
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PersonasIS 403 – Fall 2013 5
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Admin
• Some tweaks to calendar– Better HTML/web schedule
• Assignment 1 due today, for real!– Feedback Tuesday 9/24
• Assignment 2 overview
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Assignment 2
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Today
• Personas: who to design for• Scenarios: describing use• Requirements: what to make
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Personas
• A fictional user of our design
• A fully fleshed out character – describes who they are outside use context
• Describes personality, learning style, aesthetic preferences, hobbies
• Has a name, age, picture (like a fictional character)
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Why personas
• We are not designing for ourselves (most of the time)
• Our users have many variations
• Can’t involve every single user in design process (Facebook has 1.1 billion users)
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Attributes of good personas
• Specific, interesting characters
• Relatable
• Interesting personal data
• Based on actual user research– Combine personality types, issues
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How personas are used
• As a shorthand for describing user groups
• As a reminder of user needs, who will benefit
• Stick them up somewhere, refer back to them– “How would this design choice affect Helen?”
• Keep them throughout design project
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How many personas?
• Depends on the project– How many different user types use Microsoft
Windows?
• Avoid awkward personas representing too many perspectives– A business executive and professional surfer
and superspy
• Around 5 good for many projects
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Example personas
• Examples from Amy Hurst (written by Francine Gemperle)
• Older adults
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Dive into accessibility
• http://diveintoaccessibility.info/day_1_jackie.html
• Design for Jackie vs. design for some random blind person
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Activity
• Let’s design some personas
• Application: a mobile photo sharing service
• Who they are, what their interests are, how and why they use the system
• 3 personas (1 typical, 2 unusual?)
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Activity: personas
• Try to design 3 personas– One “typical” user (but make them interesting)– Two atypical users
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Design considerations
• Dan (boy scout, 10!, wildlife)• Jim (SERIOUS , outside the US)• Jack (work orientation)• Debbie (stay at home mom, kids,
decoration/design ideas)• Selfie Susan (selfies, food, 17)• Little Billy (privacy, parental control, using)• Creative Kathy (creative, photography, vegan,
tarantula)• NSA Ned: look at hotties• 90/9/1
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Scenarios
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Scenarios
• A descriptive story about a use of your design
• Designed to capture– User’s goals– User’s steps– Environmental context
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How scenarios are used
• Create during design process, keep throughout
• Help balance design decisions
• Typical projects may have 5 to 500 scenarios
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Example scenarios
• From http://www.usability.gov/how-to-and-tools/methods/scenarios.html
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Activity: scenarios
• Try to design 2 scenarios– One “typical” use (but make them interesting)– One atypical scenario