piano media givenchy
DESCRIPTION
Elaborazione di un piano media per il brand Givenchy.TRANSCRIPT
![Page 1: Piano Media Givenchy](https://reader034.vdocuments.net/reader034/viewer/2022052311/559b3c0b1a28ab3a078b4594/html5/thumbnails/1.jpg)
DIGITAL ADVERTISING TEST
LVMH
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CANALI SCELTI
![Page 3: Piano Media Givenchy](https://reader034.vdocuments.net/reader034/viewer/2022052311/559b3c0b1a28ab3a078b4594/html5/thumbnails/3.jpg)
TIMING
San V
alent
ino
lancio
prod
otto
solo portali
femminili
portali maschili
+ femminili
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STAMPA
target: Uomo + donna VENERDI DI REPUBBLICA
!
target: Uomo acculturato ESPRESSO
!
target: Donna D-REPUBBLICA
!
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GRANDI FORMATI
Target: UomoTarget: Donna
LAPINELLA MENCHIC 15%REPUBBLICA ECONOMIA/
POLITICA
23%10%
SFILATE
12%D-REPUBBLICA MODA
10%
DIGITAL
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MEDI FORMATITarget: Uomo
Target: Donna
ALVOLANTE
WELLNESSWORLD
D-REPUBBLICA BEAUTY
5%10%
8%
FANTACALCIO 5%
DIGITAL
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PICCOLI FORMATI
Target: Misto
EXIBART 2%
DIGITAL
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KPI
STAMPA DIGITAL
GRP AWARENESS
CLICK IMPRESSION
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GRAZIE!
MATTIA CECCOTTI DOMENICO MANNA
CAMILLA PARMIGIANI ALICE PREMAZZI
AZZURRA PRINCIPE MARVI SANTAMARIA