pinterest content marketing - how-to guide

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PinMarketer.com

Pinterest Content MarketingPinterest Content MarketingHow-To GuideHow-To Guide

http://pinmarketer.com/

Pinterest Content MarketingHow-To Guide

What Pinterest Is & How To Use Itfor the Digital Marketer

PinMarketer.com Bill Davis & Thomas Petty

Pinterest Overview

• In this How-To Guide, we’re going to show you how to use Pinterest

• You will learn all about Pinterest:– What it is– Features– Signing up– Setting up your account– How to create boards & pins



What Is Pinterest?

• It’s a “pinboard” (like a virtual cork board)

• A combination of Pinboard + interesting = Pinterest



What Is Pinterest? (continued)

• It’s a place where people “pin up” information they find across the ‘net

• Picture-driven—no image, no pinning…(hold that thought)

• Video works!



Pinterest Features

• Pin all your stuff in one place, online

• Create multiple “boards” for various topics (e.g., “cooking,” “art,” “photography,” etc.)

• Move boards around (drag and drop)



Pinterest Features (continued)

• You can follow the boards or the people that create them

• Easily re-pin content to your own boards



Pinterest Features (continued)

• Interact with other boards and people

• Easily share across other social media sites like Facebook and Twitter



Sign up to Pinterest

• By invitation only—you must get an invitation:– Two ways:

• Go to pinterest.com and request one• Get an invitation from a friend

– They are not hard to come by and take only a day or two from Pinterest

• You can login using Facebook or Twitter (so you have to have an account there)


http://pinterest.com/


Set Up Your Profile

• Completely fill in your profile– Notifications– About– Website– Link to both Facebook & Twitter– Visibility



Create Some Boards!

• Just start creating boards– Make some personal– Make a few that are business-related– Make one that is solely about your business

• Rules of thumb– 80/20 rule– Keyword rich username, boards, descriptions– Mix original pins, re-pins, likes, and comments



Start Pinning!• 3 ways:

– Surf the ‘net. When you find something cool, go to Pinterest and “Add” it

– Install the “Pin it” bookmarklet (works in any browser) and simply navigate to a page you want to pin and click the bookmarklet. Go to Goodies (http://pinterest.com/about/goodies/).

– Interact with other boards and pinners!• Re-pin their pins • Like them (2 kinds of “likes”)• Share them (2 kinds of “shares”)• Follow them (individual boards or people)


http://pinterest.com/about/goodies/





“No Pitch” Pitch

• Sign up for a FREE membership at – http://PinMarketer.com– 10 how-to training videos (and counting)– Companion eBook– Mind Map

• You DO have to opt-in to get the free membership


Contact Us

• Thomas Petty– http://www.bayareasearchengineacademy.org– http://twitter.com/bayareasea

• Bill Davis– http://Internet-Marketing-Muscle.com– http://twitter.com/IMMuscle


pinterest content marketing - how-to guide

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