pinterest & instagram

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  • SocialMediaMarke-ng:InstagramandPinterestInstructor:NataschaThomson@NaThomson

  • |3Source:ProDemoSiteAnaly;cs.com.

    Global

  • |4

    Global

    Source:Alexa.com.

  • |5

    Global

  • |6

    Source:Sta;sta.com.

  • Demographics(2011/12)

    FullInfograpic:hEps://www.pinterest.com/pin/235383517994783625/

    hEp://blog.alivenow.in/2012/05/infographic-what-is-big-deal-with.html

    USA

  • |8Source:Retaildive.com.

  • Pinterest101:EndUser

    1. IntheUSA,majorityofusersarewomen2. Populartopicsinclude:fashion,arts&craHs,furniture3. Youcancreateaboardtoselectitemsyoulikeormight

    wanttopurchase(foryourhouseortoplanawedding)4. How?Setupyouraccount&createboards5. Sharepicturesfromthewebtoyourboardstheirwillbe

    automa;cbacklinkstothewebsitethepicturewassharedfrom

    6. Uploadpictures&addURLsbacktoyoursitethereis7. Pinterestdrivesveryhighreferraltraffic8. Engagewithotherusers:like,comment,share

  • 10

    MyPinterestPage

  • |11

    ONEOFMYBOARDS:SOCIALMEDIA

  • 12

    PINTEREST:CHAT

  • 13

    SAVEPINSFROMOTHERBOARDS&FOLLOW

  • Pinterest101:Business

    1. Setupboardstoshowcaseyourproductsoryourcompanyculture(dependingongoals)

    2. Createcataloguesthatlinkbacktoyourwebsitesopeoplecanpurchase

    3. Setupashoppingcart4. Adver;se(manyop;onsincludingsearch&

    retarge;ng)5. Runcontestsandpromo;onstoengage6. Takeadvantageofhighreferraltraffic7. Encouragesharingofyourpins

  • |15

    hEps://www.agorapulse.com/blog/pinterest-analy;cs-metrics

  • Pinterest:BusinessAccounts(comewithanaly;cs&adver;singop;ons)

    16

  • BestPrac-ceExamples

  • Pinterest:NataschaThomson

    23

  • 24

    Pinterest:MaerskLine

  • 25

    B2C:WHOLEFOODS

  • 26

    B2B:IBM

  • 27

    B2C:FASHION

  • 28

    B2B/B2C:OFFICEFURNITURE

  • B2C:GAP

  • hEps://business.pinterest.com/sites/business/files/pinterest-ads-manager-guide.pdf

    Analy;cs

  • hEps://business.pinterest.com/sites/business/files/pinterest-ads-manager-guide.pdf

    PinterestAnaly-csComeFreewithBusinessAccountsorPayfora3rdPartyTool

  • hEps://business.pinterest.com/sites/business/files/pinterest-ads-manager-guide.pdf

    WhattoMeasure

  • BestPrac-ceExamples

  • |36

    Global

  • USA

  • |38

  • |39

  • USA

  • 41

  • 42

    INSTAGRAMONDESKTOP

  • TheApp

  • ItsAllAbouttheApp

  • AppsfortheApp:Filtersarepopular

  • TakeaPicture,ApplyFilter,AddCap-on>UseHashtags

  • Profile&Following1. MyInstagramProfilepage2. No;fica;onthatmyfriendDanieljoinedInstagram3. Ifollowedhim.No;fica;onthathefollowedmeback

  • Commen-ng&Sharing

  • Instagram101:EndUser

    1. InstagramisownedbyFacebook2. Itsallaboutpos-ngpictures&videos3. Peoplelovethephotofilterop;ons4. Usehashtagsandtagpeople5. Followfriends&companies6. Shareyoursandtheirpictures7. Commentonposts8. Youcanalsogeo-targetyourpostsPS:YoucanlookatprofilesonDesktopbutnotpost

  • INSTAGRAMVIDEO You can

    create videos up to 60 seconds long

  • Instagram101:Business

    1. Createanaccounttopostpicturesofeitheryourbusiness,causesyousupport,cultureoranythingthatrelatesbacktoyourmission

    2. PostGREATpictures(quality&topics)3. Adver-se4. Runcontests,promo;ons&campaigns5. Engagewithusersinyourtargetaudience6. Postregularly;consistencymaEers

  • WATCHTHEVIDEOHTTPS://BUSINESS.INSTAGRAM.COM/

  • WATCHTHEVIDEOHTTPS://BUSINESS.INSTAGRAM.COM/

  • INSTAGRAMHASHTAGS

    You can add up to 30 hashtags with every post on Instagram most use 3-10

    Research hashtags that have a good amount of results (over 5K)

    Think about what your customers will be looking for

    Tap into popular existing hashtags: #tbt, #instagood, #photooftheday, #nofilter, #foodstagram

  • BestPrac-ceExamples

  • B2B:MaerskLine

    58

  • B2CPost:Yerdle>WithComments

  • PersolSunglassesonInstagram

    60

  • 61

  • 62

  • PersolCampaign:Engagement

    ThecampaignputsusersintheshoesofFrankieMalone,arebelseekingtooverthrowaregimethathasoutlawedfreethoughtandstampedoutindividuality.

    IllustratorJonathanBartleEisdrawingthenewscenesameruserscollec-velyvote,withlikes,forhowthestoryshouldproceed.

    63

  • BrandEngagement:Lucys(Ac-veWear)1. Friendpostedpicturewith#LucyLetsGoHashtag2. LucymonitorsInstagram&askstofeaturepost3. Friendresponds

  • INSTAGRAMMEASUREMENT

  • 66

    JOINMEETUPSTOLEARNMORE

    hEp://www.meetup.com/Startup-Growth-Marke;ng-SF/events/232218986/

  • NataschaThomsonNaThomson@Marke;ngXLerator.com@NaThomson+1(925)519-8111Marke-ngXLerator.com

    Over15yearsofglobalmarke-ngexperienceinGlobal2000andstartupcompanies.CustomersincludeSAP,EMC,Polycom,SLAP,andLookingGlassCyberSolu;ons.