Podcasting

Are you optimized?

Author: Esbjorn Larsen

Twitter: @esbjornlarsen

Podcasting Workflows

PURPOSE? Create discussion with everyone here!

This is a VERY SUBJECTIVE view of podcast workflows.

WHY do you need a workflow?

Optimize your efforts = don’t waste your time

Remember critical parts of your podcast

Quality management

Reduced stress = be yourself! 3

Equipment Example (Esby’s stuff)

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Most Important

Workflow CATEGORIES

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PRE-processing

Broadcasting

POST-processing

Workflow FACTORS

Operating Systems

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Equipment

Distribution channels

Workflow TOOLS

Templates

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Checklists

Scripts

Workflow TOOLS Templates

Audio / Video editing

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Written instructions for intro / main / exit etc.

iTunes MP3 import settings

IDV3 TAGS

Episode history (EXAMPLE)

Episode info in text file (EXAMPLE)

Workflow TOOLS Checklists

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Audio volume

Audio recorder settings

Camcorder angles

Skype

Camcorder settings

Restart computer to flush RAM

Sound effects

Screen sharing Blog postings

Workflow TOOLS Scripts

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Episode topics WHO says WHAT?

Intros & Exits Promotions

ADS

Cross-Marketing

Teleprompter scripts

Esby’s AUDIO Podcast Workflow (1 of 3)

1. record show using WAV file type in Mono

2. decide on episode tags

title

summary

tags

3. add episode information to

historical excel spreadsheet

current text file for easy copy/paste avoiding typos or varying information

4. record intro using excel template

5. copy audio files from recorder to PC

6. run audio files through “The Levelator” from Conversations Network

7. launch audacity template and add audio files to project

8. save project before editing, ensuring all files are saved into new folder

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9. edit audio

10. export to WAV format

11. import audio into iTunes

12. convert to MP3 using iTunes (this ensures proper time code)

13. copy MP3 file to standard show folder

14. remove all file properties produced by iTunes

15. add tags to MP3 file via Tag & Rename using text file for copy/paste

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title

artist

album

year

genre

comment (URL links)

copyright

URL

track #

album art

album artist

album web page

Esby’s AUDIO Podcast Workflow (2 of 3)

16. upload MP3 to webpage

17. create blog post by copy/paste old blog post

18. create RSS blog post by copy/paste old blog post

19. update blog posts links with location of new MP3 file

20. preview blog/RSS posts and click on links to ensure they are correct

21. publish blog/RSS posts

22. ping Feedburner

23. ping iTunes

24. refresh iTunes podcast directory to validate episodes are downloading

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Esby’s AUDIO Podcast Workflow (3 of 3)

Esby’s VIDEO Podcast Workflow (1 of 2)

1. write your script

2. add script to iPhone or iPad teleprompter software

IF you’re by yourself without co-hosts

use teleprompter during recording

3. record show using Wirecast (M4V file type)

4. copy video file to PC

5. run through Sorenson Squeeze to produce compressed files for high and low quality video

6. copy finished MP4 files to standard folders

7. add tags to MP4 files via Tag & Rename (same tags as for MP3 files)

8. upload MP4 files to Blip.TV

9. copy tag information from text file

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Esby’s VIDEO Podcast Workflow (2 of 2)

10. retrieve video URLs from Blip.TV and copy into text file

11. publish Blip.TV episode

12. create blog post using copy/paste old blog post

13. create RSS blog post by copy/paste old blog post

14. update blog posts links with location of new MP4 files

15. preview blog/RSS posts and click on links to ensure they are correct

16. publish blog/RSS posts

17. ping Feedburner

18. ping iTunes

19. refresh iTunes podcast directory to validate episodes are downloading

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Workflow Pitfalls

Failing the checklist

Recording video without audio

Incorrect audio volume

AUDIENCE experiences

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Esby’s Equipment - Example 1

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Most Important

Esby’s Equipment - Example 2

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SUMMARY

QUESTIONS & DISCUSSION

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