portfolio
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My design assignmentsTRANSCRIPT
ANDY BUNARTOD E S I G N P O R T F O L I O
Live as if you were to die tomorrow, learn as if you were to live forever
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PERSONAL INFORMATION
Durentijdlei 1442930 Brasschaat
Belgium
14 March 1986
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a n d y b u n a r t o
MY PROFESSIONAL INTERESTS
innovation management graphic design
industrial designadvertising
retail design
photography
trendwatching
AUTHENTICITY
languagesbranding
HAVING A BACKGROUND IN BOTH BUSINESS AND
DESIGN, I HAVE ENJOYED A VERY BROAD EDUCA-
TION. HOWEVER IT IS STILL UNCLEAR IN WHICH
SECTOR I EVENTUALLY WILL END UP, FOLLOWING
ASPECTS HAVE BEEN TRIGGERING MY SPECIAL
INTEREST ALREADY THROUGHOUT MY ACADEMIC
AND MODEST PROFESSIONAL CAREER. MY MOTTO
IS: IF YOU ENJOY WHAT YOU DO, YOU DO A
BETTER JOB!
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This concept is about stimulating interactions. It is a system that exists out of a ‘seed’, supported by a website to facilitate communica-tion. Once the seed is planted, it will grow together with the com-munity into a self evolving meet-ing point. The possibilities are un-limited, one can leave messages, ask for information, gather with friends, exchange goods, organ-ise parties… and most importantly, you get to meet your neighbours again!
a n d y b u n a r t oCREATING VALUE AT THE COST OF VALUE
Traditional ways of living and sharing resources is the most important trend we want to focus on in this project. Modern lifestyles require high levels of materials and energy causing a lot of pollution. We’re being overwhelmed with products and services. We can buy everything to increase our independence.
This phenomenon is highly reducing the opportunity to build social relationships. Therefore social interactions must be stimulated to increase wellbeing.
SPIRITUALETHICS
EMOTIONAL
SOCIAL COMMUNITY ENVIRONMENTAL
INTELLECTUAL
OCCUPATIONAL
WELL BEING
PHYSICALFITNESS
NUTRITION
2. community website
1. in need for tools, resources....
5. community sense !
4. meet at the seed!
3. exchange tools, knowledge, even services
trafficGlobalization allows us to have products from all over the world available at any time. This traffic not only produces air pollution and depletion of natural resources but decreases also the value given to traditional local produced food.
packagingThe industrial system provides the society plenty of packages. Can’t we reduce this amount of waist by personalizing the packages? If we want to succeed in this we have to give the packaging an emotional value so people will reuse it.
family quality timeThe hunted lifestyles nowadays affects the quality time we share with our families during dinner. Huge quantities of paper and plastics are wasted to support this mass consumption system. Encouraging families to eat back together could give people the richness of each others thoughts back
The basic process for sharing your resources will be to log in to your community website and leave a message to share your par-ticular need or to respond on one from someone else. After getting in touch, the two persons would “meet at the seed” to exchange their resources. The seed repre-sents the system and is a symbol for the social bonds within the community.
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a n d y b u n a r t oPACKAGING
dimensions for transport
amount of packages in one sheet
opening in retail displayfactory transport
In this assignment, paper was used as a multifunctional packaging for a combination of a set of products. Besides a protective function, the packaging must be able to transofrm into a mode one can display on the shelves in retail stores.
Besides esthetical and practical design drivers, it was also important that as many packages as possible could fit into one
eht senO .mm 0041 x 007 fo teehsproducts were packed and piled, there were restrictions in volume for economical transport.
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During time I learned to use several programs to model my designs. My favorite combination is rhino + photoshop and illustrator, but it really depends.
3D MODELING
rhinoceros rhinoceros - photoshop, illustrator rhinoceros - flamingo
adobe inventorsolidworks
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a n d y b u n a r t oPHOTOGRAPHY
I always loved to take pictures.
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GRAPHIC DESIGN
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a n d y b u n a r t o
ELECTRONIC BOARD GAME
The meaning of this assignment was to explore the new possibilities electronics offer to communication and social interaction. An integrated method of working was required where a mix of design activities were brought together such as: user interaction, graphic interface, electronic design and software development.
this electronic board game has a capacitive touch interface. It detects human touch as well as the ring that will play a crucial in the interaction between board, player and players among each other. the ring will serve as spyhole, dice, target ...
The rail whereupon the ring twists, will be glued on the interface
To define the amount of steps the player may take, he has to place the ring on the rails and give it a twist.
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product data flow diagram
physical level 0 diagram
When it’s your turn, a fog appears over the maze. One must drag the extra tile around the maze to push it in the right row. Because of the fog one can barely see. Herefore the ring is serves as an eye…
All the squares in one row can be pushed so that an other square becomes available for the next player. Doing this the one can block his opponents from their treasure! Ones pushed, the field becomes clear again
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CRADLE TO CRADLEtable becomes closet becomes frame...
This project is a result of an international project about the subject cradle to cradle in association with Prof. Dale Murray.
It consists out of modular elements which enables the furniture to transform to objects with other functions.
The philosophy behind this is that the product will transform as soon as it doesn’t suits anymore in the child’s desire. So it can evolve from a child’s table to a little closet to a frame… When time goes the furniture will gain more emotional value.
child's table frame
my team playing closet
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a n d y b u n a r t oAUTHENTIC MCDONALDS
When the consumer enters the experience centre of Mcdonalds, he will experience step by step the origin of the ingredients of his burger.
Because of the storytelling, the consumer will get a closer relation with the product and thus will give more value to it.
This conceptual design is the result of one workshopweek. The meaning was to explore the present trends that are going on. The most important trends we based this concept on was:- slow food- more experience less consumption- authenticity
authenticity
loyalty
community
local resourcesexperience
corporate responsability
fair trade
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handtools
Redesign of a handtool because of the introduction of a new battery with different dimensions and weight, but a better performance.
each of our team needed to redesign a handtool in order to maintain or even improve the ergonomy.
All of these handtools were brought under the same brand, TREZZO.
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ROBOT RACE
This assignment existed out the design of a mechanical system. The constructed mechanism has to follow a traject, determined by a given start and ending position.
In the middle of the trjact, the robot will be obstructed by an obstacle, partially coverd with slippery MDF, partially covered with synthetic grass.
To succeed, the mechanism has to come to an ending position with al its components at least inside the arrival zone (D 0,70m).
The more the mechanism ends towards the middle, the better the score that will be assigned.
victory by simplicity 60 students - 3th place
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B I K E B U G G Y
In association with the company dorel. This buggy is meant for people who often use their bikes for short distances. It is able to be placed on a bike and back in a really short time. This product is excellent suited for people who live in urban environments.
design drivers
1. quick to attach2. ergonomy by lifting3. storing - small dimensions4. turning - small circles
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a n d y b u n a r t oSMART ROBOTICS
This is a fully automatic machine that paints the lines of a soccerfield. It accomplishes the unpleasant work for the concierge so he has more time for other work nearby the soccer fields and dressing rooms.
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a n d y b u n a r t oTHESIS: CREATING A BRAND EXPERIENCE
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aplle store
IDEATION PHASEa n d y b u n a r t o
mass production
consumer society
impersonal multinational
customer input
slow design
authenticity
corporate responsability
interaction
craftmanshipback to former timesone with nature
cradle to cradlenon-profitfairtradesustainable design
story ingredients
breaking the icethe amateur journalistheroes and mascotsproduct placement
brand awareness / experience
sensorial component
relational component
light designinterior designfragrancemusic
creating moods
moments of affectionstimulating group actionproduct as a lifestyle
DIYlocaly producedcollector’s items
web 2.0User Generated Content
customizepersonalize
unique products
heineken experience
heineken experience
customers experience retail in new york
experience museum amsterdam
mindmappingtrendwatching
excursions
own beverage
vacation: beach - sun
cinema
carpooling
fitness
sauna
dining together - activity after dinner
info-evening
fishing
dating websites
reunions
rap-battles
on the bus <-> geografic differences
erasmus
chatbox - LAN-party - gaming
dorm rooms (students) - student kitchen
campings
après-ski
café
after work
drinking a lot = busy toilets
GSM-party --> make a game
hobby: non-competitive
talking, discussing
festivals
more drinks - more couragemore drinks - smooth talking
group of people
stimulanses
togetherness - unity
music
hollidays
ambient light
no worries - hakuna matata
good reasons to party
relaxing time
rest out - not tired
sun, good weather
no obligations, free timepeople with good stories
food (nocturnal eating)alcohol use stimulates alcohol use
disappearing of pressure & stress (ex. after exams, deadlines)
show, attitude, seduction, lust
common interesses
friendship
good company
chemistry between 2 people
competitionstuff to talk about
humor
record
type of events
foam partybaby party
jubileums
galabal
poker with friends
house warmingbirthday party
thursdays fridays saturdays
après-ski
together bonfire
theater
champion party
fair (kermis)
lan-partystreet artists
campingtupperware party - upperware party
circus
wedding parties
after work parties
together BBQ
diarymemories
a movie
notice board (prikbord)
friendship bracelet
tattoosms
pictures
oralby letter
visualtactilemusic
fragrancefriends book
medium
voice mail
reunions
annual year book
digital filesguest book
bachelor parties
watching football
with friends
goa-party
scouts party
Christmas dinner
wow-experience
X-treme sports
drugs
good concertsrealising something huge
mental stage of mind
achieving justice
getting your drinving licensea spectacular magic truc
achievements in sports
winning
intellectual achievenment
an other culture an other religion
getting to know a very nice person
threatsresponsability
becoming lazy
becoming sick
acting idiot
driving drunk
hangover
abercrombie & fitch
prada
disney
build-a-bear
abercrombie & fitch
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onthaal
kennismaking
gewennen
introduceren
conditioneren
aftasten
leren kenneninteractie
conversatie
lossere sfeer
samen
humor
flow
impor tant moments in life
first job getting married promotionnew housegoing to college
graduation buying a house becoming a parent
experience econo my
bungee jumping games for funwellness
roller coasterLas Vegas Werchterexperience
products, the people of the event will always associate their memories of this important moment with the brand. Because of this they will become ambassadors of the brand
points from this event are for example the wedding cake, the ceremony and the location where it all happens. If the brand provides an experience for one of these important moments, and fill in the touch points by its own
the experience and to allow the brand to get in touch with the personal zone of the individu. Such events to celebrate the important moments in someone’s life already exist. A good exampleof this is the wedding. The touch
To offer the consumer a meaningful experience for the brand Stella Artois, there will be created a certain event in order to celebrate an important step in someone’s personal life. This to stress the emotional aspect in
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moderator
the manager
= sector 1
= sector 3
= sector 2
professional studentprofessional student+ + +