Photo: Kristin Fuchihara

Sponsorship Proposal

41st

POWELL STREET FESTIVAL 2017

The Powell Street Festival Society’s (PSFS) mission is to cultivate Japanese Canadian arts and culture to connect communities.Our main activity is producing the Powell Street Festival (PSF) in Vancouver’s historic Japanese Canadian neighbourhood. 2

Festival Data*15,700Attendees at 2-Day Festival1 sprawling outdoor Festival hubwith 3+ indoor venues

2,100+Twitter Followers

12,700+Reached in 1 day3,488 interested on Facebook event2,371 Facebook page likes

53%Returning attendees

70+Performances and events

5000+Volunteer hours

66,153+Website pageviews in July

*2016 Data

Photo: Aki Mimoto

The Powell Street Festival Society’s (PSFS) mission is to cultivate Japanese Canadian arts and culture to connect communities.Our main activity is producing the Powell Street Festival (PSF) in Vancouver’s historic Japanese Canadian neighbourhood. 3

Photo: Jack Lin

Reviews & TestimonialsOne of Vancouver’s most wildly eclectic and entertaining festivals—and a real ray of sunshine...

- The Georgia Straight, 2016

The profound occasion to share and learn a diverse Japanese and Japanese-Canadian culture. Also, walking through Japanese-Canadian history right there is such an experience.

- 2014 Performer comment

It’s always a pleasure perfoming at the festival. Audiences are all very happy and we can tell they are enjoying the festival. I hope to experience same feeling every time I participate in the future.

- 2016 Performer comment

My all-time favorite festival!- 2015 Attendee comment

One of the busiest and most exciting experiences I’ve had.

- 2015 Volunteer comment

[My favourite part is] being a part of the community & sharing Japanese Canadian culture!

- 2016 Volunteer comment

Powell Street Festival is a colourful, musical, delicious celebration of Japanese Canadians - a history lesson come alive in the park and streets of Vancouver.

- Lorene Oikawa, Director, Japanese Canadian Citizens’ Association

The Powell Street Festival Society’s (PSFS) mission is to cultivate Japanese Canadian arts and culture to connect communities.Our main activity is producing the Powell Street Festival (PSF) in Vancouver’s historic Japanese Canadian neighbourhood. 4

Sponsorship LevelsFestival sponsors and donorsFestival sponsors and donors receive special benefits and privileges depending upon the level of sponsorship.

We invite community and corporate sponsors to support the Our Festival Events with financial and in-kind donations. Additional details and customization are available on request.

Presenting Partner: $25,000Festival Partner: $10,000Performance Partner: $5,000Community Partner: $3,000Volunteer Partner: $1,000

The Powell Street Festival Society’s (PSFS) mission is to cultivate Japanese Canadian arts and culture to connect communities.Our main activity is producing the Powell Street Festival (PSF) in Vancouver’s historic Japanese Canadian neighbourhood. 5

ENTITLEMENTPresentingPartner$25,000

FestivalPartner$10,000

Performance Partner$5,000

Community Partner$3,000

VolunteerPartner$1,000

Exclusive Festival presentation naming rights P

Exclusive naming rights for Jackson Ave. Block Party or area P

Exclusive naming rights to one of our special events or performances P

Opening Ceremony attendance & speech P

Festival booth space P

Festival Food booth vouchers x 5 P P

Logo placement on volunteer headbands P P

Co-marketing opportunity by offering special discounts to members/customers P P

Co-promotion of partnership in all Festival publicity P

ID on property media buy P P P

Emcee acknowledgement P P P

ID slide on website P

Individualized Facebook & Twitter recognition P P

Group sponsor Facebook & Twitter recognition P P P P

ID on email newsletter, website, on-site signage & program P P P P P

ID on posters & postcards P P P

ID on transit shelter advertisements P P P P

Complimentary full page black/white advertisement P P

Complimentary 3/4 black/white advertisement P

Complimentary 1/2 black/white advertisement P

Complimentary 5 pairs of tickets to ticketed events P

Complimentery 4 pairs of tickets to ticketed events P P

Complimentary 1 pair of tickets to ticketed events P P P

The Powell Street Festival Society’s (PSFS) mission is to cultivate Japanese Canadian arts and culture to connect communities.Our main activity is producing the Powell Street Festival (PSF) in Vancouver’s historic Japanese Canadian neighbourhood. 6

Photo: Kristin Fuchihara

Sponsorship Opportunities

Presenting Partner: $25,000 (Valued at $29,900)• Exclusive Festival naming rights • Opening ceremony attendance and speech • Co-marketing opportunities by offering special discounts to members/customers • Co-promotion of partnership in all Festival Publicity and emcee announcements including website, e-newsletter, poster, postcard,

program, transit shelter advertisement, other publication advertisements, theatre screens, and on-site signage • Logo placement on 250+ volunteer headbands • Complimentary ID slide on our website (subject to approval) • Complimentary full page, black and white advertising in Festival program issue; individual social media recognition• 5 Festival food booth vouchers• Booth space may be available • Complimentary 10 pairs of tickets to all of our special events

Festival Partner: $10,000 (Valued at $13,750)• Exclusive naming rights for Jackson Avenue Block Party area or other significant area TBD• Co-marketing opportunities by offering special discount to members/customers • Logo and name recognition in all the Festival’s publicity and emcee announcements including website, e-newsletter, poster,

postcard, program, transit shelter advertisement, other publication advertisements, theatre screens, and on-site signage • Logo placement on 250+ volunteer headbands • Complimentary full page, black and white advertising in Festival program issue; individual social media recognition• 5 Festival food booth vouchers• Complimentary 5 pairs of tickets to all of our special events

The Powell Street Festival Society’s (PSFS) mission is to cultivate Japanese Canadian arts and culture to connect communities.Our main activity is producing the Powell Street Festival (PSF) in Vancouver’s historic Japanese Canadian neighbourhood. 7

Sponsorship Opportunities Continued

Performance Partner: $5,000 (Valued at $8,500)• Exclusive naming rights for one of our special events or performances• Logo and name recognition in all the Festival’s publicity and emcee announcements including website, e-newsletter, poster,

postcard, program, transit shelter advertisement, other publication advertisements, theatre screens, and on-site signage • Complimentary 3/4 page, black and white advertising in Festival program issue; social media acknowledgement• Complimentary pair of tickets to one of our special events • Social media recognition

Community Partner: $3,000 (Valued at $4,300)• Logo and name recognition in part of the Festival’s publicity including website, e-newsletter, program, on-site signage • Complimentary half page, black and white advertising in Festival program issue; social media acknowledgement• Social media recognition

Volunteer Partner: $1,000 (Valued at $1,450)• Logo and name recognition in part of the Festival’s publicity including website, e-newsletter, program, on-site signage

Powell Street Festival Society is open to creating a partnership that best suits your organizational needs. Please contact us to discuss facilitating the right sponsorship package.

Photo: Shannon Ruth Dionne Miiller

Sponsorship Proposal

This document provides an initial insight into how your sponsorship of the Powell Street Festival could be

leveraged. We would love to meet with you to further discuss your marketing and sponsorship goals.

Contact Emiko Morita

Executive Director emiko@powellstreetfestival.com

604-739-9388

powellstreetfestival.com

powellstfest

@powellstfest

@powellstfest