Qi(Yoyo) Wu

“Not Fancy”Digital Marketing Strategy

Your Logo

Target Audience

Compete with “Fancy” Apple

Young generation from age 15 to 35✓

”Not Fancy”:• Modest Appearance• User-Friendly System• Economic, Professional and Durable

Big Idea

Tools & Tactics

•Google Adwords

Internet Marketing

Social Media

• Two Apps• Mobile Ads

Mobile Strategy

• Facebook• Twitter• Pinterest

• Number of Followers on Social Media

• Clicks on Google Adwords• Mobile App Downloads• ROI

KPI: Key Performance

Indicator

Social Media

1 Performance of Dell

Facebook

New updates in the electrics industry

Twitter

3 Photos about Dell’s products

Pinterest

Goal:• Increase the number of

followers on social media

• Create brand awareness• Increase the influence of

the brand in the industry

2

Internet Marketing

Goal:• Attract students,

young adults• More clicks on

Google Adwords

Holidays &

Seasons

Google Adwords

• Official Dell App• App-version Industry

Newspaper

• Games• News Apps• Customization

Mobile Strategy

Mobile Ads

Apps

Budget

SUMMARY

ROI & Sales

Increase Brand

Awareness.

Practical & Professional Brand Image

“Not Fancy”

Campaign