presentation tier ii cities

IMPACT OF IMPACT OF INFRASTRUCTURE INFRASTRUCTURE

DEVELOPMENT DEVELOPMENT IN TIER II CITIESIN TIER II CITIES

● Leading Construction and Infrastructure Development CompanyLeading Construction and Infrastructure Development Company

● Started commercial operations in 1999Started commercial operations in 1999

● Construction Activities – Roads, Power, Buildings and Urban water systems Construction Activities – Roads, Power, Buildings and Urban water systems

● Infrastructure Development – Integrated Townships, Hospitality, Logistics Hub etc.Infrastructure Development – Integrated Townships, Hospitality, Logistics Hub etc.

● Infrastructure Consultancy Services Infrastructure Consultancy Services

● JV under Public – Private Partnership model with various State & Central Govt. org.JV under Public – Private Partnership model with various State & Central Govt. org.

● Listed on Bombay Stock Exchange & Calcutta Stock ExchangeListed on Bombay Stock Exchange & Calcutta Stock Exchange

● Currently handling Projects worth approx. US $ 1 BillionCurrently handling Projects worth approx. US $ 1 Billion

BACKGROUNDBACKGROUND

URBANIZATION URBANIZATION

- Lack of Spaces for further development

MUMBAI

SUBURBANIZATIONSUBURBANIZATION

- Development of Infrastructure in suburban towns

GURGAON

- A Land of Opportunities

WEST BENGAL

In India the concept of Tier I, Tier II and Tier III Cities exists. In India the concept of Tier I, Tier II and Tier III Cities exists.

Tier I cities are Mumbai, Delhi, Chennai, Kolkata, Bangalore and Tier I cities are Mumbai, Delhi, Chennai, Kolkata, Bangalore and

Hyderabad. Hyderabad.

Infrastructure developments are usually concentrated in these cities. Infrastructure developments are usually concentrated in these cities.

These cities represent 6% of the population and These cities represent 6% of the population and

Contribute 14% of the country's GDP.Contribute 14% of the country's GDP.

Tier II Cities have population of over half a million. Tier II Cities have population of over half a million.

They are growing at a daunting pace and need urgent policy attention. They are growing at a daunting pace and need urgent policy attention.

They account for about 7% of the population and They account for about 7% of the population and

Contribute almost 13% of India's GDP. Contribute almost 13% of India's GDP.

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The Five Largest Cities in West Bengal are Kolkata, Howrah, Asansol, The Five Largest Cities in West Bengal are Kolkata, Howrah, Asansol,

Durgapur and Siliguri. Durgapur and Siliguri.

Cities like Jalpaiguri, Cooch Behar, Maldah, Murshidabad, Krishnagar, Cities like Jalpaiguri, Cooch Behar, Maldah, Murshidabad, Krishnagar,

Burdwan, among others are all District headquarters and are much older Burdwan, among others are all District headquarters and are much older

cities. cities.

These cities all have lagged behind in infrastructure development and These cities all have lagged behind in infrastructure development and

resource allocation for infrastructure is practically negligible.resource allocation for infrastructure is practically negligible.

Urban Infrastructure development and resource allocation was Urban Infrastructure development and resource allocation was

essentially focused on Kolkata. essentially focused on Kolkata.

Other related activities like cultural events and sporting events all took Other related activities like cultural events and sporting events all took

place in Kolkata. place in Kolkata.

As a result development of urban centres around Kolkata never got As a result development of urban centres around Kolkata never got

prioritized.prioritized.

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Three primary reasons can be put forward that contributed to the rapid Three primary reasons can be put forward that contributed to the rapid

urbanization and development of Tier II towns in West Bengal like urbanization and development of Tier II towns in West Bengal like

Siliguri, Durgapur, Asansol, Haldia, etc.Siliguri, Durgapur, Asansol, Haldia, etc.

• Strategic Location (trade hub and transit point to all areas) and Strategic Location (trade hub and transit point to all areas) and

Existing FacilitiesExisting Facilities

• Contribution and Foresightedness of Chambers of Commerce Contribution and Foresightedness of Chambers of Commerce

and Industryand Industry

• Local Leadership also played an important role in ensuring Local Leadership also played an important role in ensuring

relatively much higher grants to the local Municipalitiesrelatively much higher grants to the local Municipalities

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Several projects are lined up in order to develop integrated properties in a Several projects are lined up in order to develop integrated properties in a

number of tier II and tier III cities across West Bengal. Buoyed by the prospects number of tier II and tier III cities across West Bengal. Buoyed by the prospects

of business activities in these areas, the developers would develop millions sq ft of business activities in these areas, the developers would develop millions sq ft

of commercial spaces in places such as Durgapur, Asansol, Ranigunj, of commercial spaces in places such as Durgapur, Asansol, Ranigunj,

Krishnagar and Haldia over the next couple of years.Krishnagar and Haldia over the next couple of years.

Various companies want to expand and they know there is a huge market Various companies want to expand and they know there is a huge market

beyond metro cities. Besides, they are also under tremendous cost pressures.beyond metro cities. Besides, they are also under tremendous cost pressures.

In tier II & III cities, companies would get In tier II & III cities, companies would get

developed commercial spaces with many amenities, developed commercial spaces with many amenities,

Reasonable rentals, Reasonable rentals,

apartments in the same complex, where their officials can stay, apartments in the same complex, where their officials can stay,

shopping and entertainment and club facilities within the same premises. shopping and entertainment and club facilities within the same premises.

lower cost of living lower cost of living

lesser travel time to workplace and lesser travel time to workplace and

higher happiness index higher happiness index

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SHRISTI HAS PIONEERED THE DEVELOPMENT OF URBAN INFRASTRUCTURE SHRISTI HAS PIONEERED THE DEVELOPMENT OF URBAN INFRASTRUCTURE

IN TIER II TOWNS OF WEST BENGAL:IN TIER II TOWNS OF WEST BENGAL:

First City Centre in West Bengal outside Kolkata: First City Centre in West Bengal outside Kolkata: Durgapur City CentreDurgapur City Centre

First Integrated Township in West Bengal: First Integrated Township in West Bengal: Shristinagar – The New AsansolShristinagar – The New Asansol

First International Sports Township in India:First International Sports Township in India: The Arena – Haldia International Sports City The Arena – Haldia International Sports City

First Logistics Hub in South Bengal: First Logistics Hub in South Bengal: Raniganj Square – The Highway HubRaniganj Square – The Highway Hub

First Integrated Industrial Park in North Bengal:First Integrated Industrial Park in North Bengal: Kanchan Janga Integrated Park, Siliguri Kanchan Janga Integrated Park, Siliguri

THE ARENA – Haldia International Sports CityTHE ARENA – Haldia International Sports City

LOCATION:LOCATION: National Highway – 41, Haldia, National Highway – 41, Haldia, West BengalWest Bengal

SALIENT FEATURES:SALIENT FEATURES: • International multifunctional stadium International multifunctional stadium • Lifestyle Residential Estate with G+15 towersLifestyle Residential Estate with G+15 towers• Leisure ClubLeisure Club• Shopping & Commercial ComplexShopping & Commercial Complex• MiniplexMiniplex• Business HotelBusiness Hotel• Healthcare & Education FacilityHealthcare & Education Facility

TOTAL BUILT-UP AREA:TOTAL BUILT-UP AREA: 2.8 Million Sq. ft. 2.8 Million Sq. ft.

LAND AREA:LAND AREA: 65 Acres 65 Acres

ARCHITECT:ARCHITECT: Kerr & Associates Kerr & Associates

SHRISTINAGAR – The New AsansolSHRISTINAGAR – The New Asansol

LOCATION:LOCATION: Kanyapur, Asansol, West Bengal Kanyapur, Asansol, West Bengal

SALIENT FEATURES:SALIENT FEATURES: • Lifestyle Apartments in G+12 towersLifestyle Apartments in G+12 towers• Group HousingGroup Housing• Bungalows and Row HousingBungalows and Row Housing• Total Residential: 5,000 families (1,000 Total Residential: 5,000 families (1,000 families are residing presently)families are residing presently)• Shopping Mall with Big Bazaar & MultiplexShopping Mall with Big Bazaar & Multiplex• Commercial cum IT SpaceCommercial cum IT Space• Leisure ClubLeisure Club

TOTAL BUILT-UP AREA:TOTAL BUILT-UP AREA: 6 Million Sq. ft. 6 Million Sq. ft.


ARCHITECT:ARCHITECT: Sembcorp, Singapore Sembcorp, SingaporeSAA Architects, SingaporeSAA Architects, SingaporeEdifice Architects and OS 2 AssociatesEdifice Architects and OS 2 Associates

DURGAPUR CITY CENTREDURGAPUR CITY CENTRE

LOCATION:LOCATION: City Center, Durgapur City Center, Durgapur

SALIENT FEATURES:SALIENT FEATURES: • Successfully completed & operational for the Successfully completed & operational for the past 5 yearspast 5 years• Commercial Plaza with renowned companiesCommercial Plaza with renowned companies• Shopping Mall with Big Bazaar & MultiplexShopping Mall with Big Bazaar & Multiplex• Lifestyle Residential TowerLifestyle Residential Tower• Leisure ClubLeisure Club• Landscaped Gardens with children’s parkLandscaped Gardens with children’s park• Open Air Theatre Open Air Theatre

TOTAL BUILT-UP AREA:TOTAL BUILT-UP AREA: 550,000 Sq. ft. 550,000 Sq. ft.

LAND AREA:LAND AREA: 4.5 Acres 4.5 Acres

ARCHITECT:ARCHITECT: Stein Mani Chowfla and OS 2 Stein Mani Chowfla and OS 2 AssociatesAssociates

KRISHNAGAR SENTRUMKRISHNAGAR SENTRUM

LOCATION:LOCATION: National Highway – 34, National Highway – 34, Krishnagar, West BengalKrishnagar, West Bengal

SALIENT FEATURES:SALIENT FEATURES: • Premium G+13 Housing BlocksPremium G+13 Housing Blocks• Leisure Club Leisure Club • Shopping Complex with Big Bazaar & MultiplexShopping Complex with Big Bazaar & Multiplex• Commercial Complex Commercial Complex • Business Hotel Business Hotel • Landscaped Garden with children’s play areaLandscaped Garden with children’s play area• Open Air Theatre Open Air Theatre • Natural water featureNatural water feature



ARCHITECT:ARCHITECT: Innate Innate

RANIGANJ SQUARE – The Highway HubRANIGANJ SQUARE – The Highway Hub

LOCATION:LOCATION: National Highway – 2, National Highway – 2, Raniganj, West BengalRaniganj, West Bengal

SALIENT FEATURES:SALIENT FEATURES: • Wholesale MarketWholesale Market• Shopping ComplexShopping Complex• Commercial SpacesCommercial Spaces• Warehouses Warehouses • Business HotelBusiness Hotel• Truck TerminalTruck Terminal• Service StationService Station• Dhaba cum MotelDhaba cum Motel



ARCHITECT:ARCHITECT: Innate Innate

KANCHAN JANGA INTEGRATED PARK, SiliguriKANCHAN JANGA INTEGRATED PARK, Siliguri

LOCATION:LOCATION: Fatapukur, Siliguri, West Bengal Fatapukur, Siliguri, West Bengal

SALIENT FEATURES:SALIENT FEATURES: First of its kind Integrated hub in India with:First of its kind Integrated hub in India with:• Industrial Zone with plots for small & medium Industrial Zone with plots for small & medium scale industrial unitsscale industrial units• Warehousing & other logistical supportWarehousing & other logistical support• Educational & Healthcare facilitiesEducational & Healthcare facilities• Residential Zone with Plots, Bungalows, Group Residential Zone with Plots, Bungalows, Group Housing & Premium ApartmentsHousing & Premium Apartments• Commercial ZoneCommercial Zone• Extensive Open area with green coverExtensive Open area with green cover

TOTAL BUILT-UP AREA:TOTAL BUILT-UP AREA: 3 Million Sq. ft. 3 Million Sq. ft.


ARCHITECT:ARCHITECT: Surbana, Singapore Surbana, Singapore

Tier II and III cities would emerge as most sought-after real estate Tier II and III cities would emerge as most sought-after real estate destinations in the coming year. Factors leading to growth of these areas destinations in the coming year. Factors leading to growth of these areas are the saturation of metros cities.are the saturation of metros cities.

Emerging areas like these tier-II and tier III cities offer excellent real estate Emerging areas like these tier-II and tier III cities offer excellent real estate investment opportunities because of the low entry level costs compared to investment opportunities because of the low entry level costs compared to the saturated big city markets, where getting space is very difficult.the saturated big city markets, where getting space is very difficult.

Purchasing power of the customer, his/her awareness of the service, the Purchasing power of the customer, his/her awareness of the service, the products offered and the aspiration are the factors which determine the products offered and the aspiration are the factors which determine the success of any business.success of any business.

Its not that people living in metros are only aware of a better lifestyle, Its not that people living in metros are only aware of a better lifestyle, products, services, etc. Most small towns have an equally evolved products, services, etc. Most small towns have an equally evolved consuming audience. consuming audience.

The only difference is that so far marketers have focused only on metros The only difference is that so far marketers have focused only on metros creating a huge aspiration gap in these small towns. Most of the creating a huge aspiration gap in these small towns. Most of the companies have already established their footprints in these towns. companies have already established their footprints in these towns. Restaurants are experiencing an overwhelming response from the people Restaurants are experiencing an overwhelming response from the people of smaller towns and cities.of smaller towns and cities.

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Infrastructure, which has been a problem area in small towns and has stood Infrastructure, which has been a problem area in small towns and has stood

in the way of retail, is improving with the wave of real estate development in the way of retail, is improving with the wave of real estate development

transcending metros.transcending metros.

Entrepreneurship has also flourished in small towns where service sector is Entrepreneurship has also flourished in small towns where service sector is

not much developed. But unlike the metro counterparts, entrepreneurs of not much developed. But unlike the metro counterparts, entrepreneurs of

small towns avoid taking risks. This risk taking trait needs to be inculcated small towns avoid taking risks. This risk taking trait needs to be inculcated

among them and it is just a matter of time when they will take the plunge.among them and it is just a matter of time when they will take the plunge.

They also need to maintain the standard of products and services. Small They also need to maintain the standard of products and services. Small

town entrepreneurs have the capital but lack the know-how. town entrepreneurs have the capital but lack the know-how.

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presentation tier ii cities

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