Who would be the

audience for your

media product?

Daniel Bonik

Targ

et

Audie

nce

As ‘Colly’ is a highs school drama

with a teenage female lead, our

main target audience are females

between ages of 13-25. They are

most likely because it is based on

teenage college life which they can

relate to their own life.Our wider target audience can be

teenage males as they might relate

to the male supporting roles such as

the nerd.In order to cater to this teenage

audience we changed the

soundtrack and titles to suit them.

Our soundtrack includes a popular

pop song: ‘Fancy by Iggy Azeala

which teens would enjoy

Typic

al v

iew

ing

audie

nce

for

‘Mean

Gir

ls’ Mean girls is most

popular in London with the demographics of mostly females of the ages 25-39

Life

styl

e a

nd

Genera

l Inte

rest

s Interests such as cinema, museums and watching live music. Also people such as celebrities and fashion

Ente

rtain

ment

Inte

rest

s

We can see movies in the genre we are aiming for such as ‘Clueless’, ’10 things I hate about you’ which are both high school dramas so this tells us that we are aiming at the right audience group.

Dem

ogra

phic

17

year

old

fem

ale

I went on Facebook and found a 17 year old girl which suits our target audience and I decided to research her interest regarding film preferences.

Film

inte

rest

s

She also like films that match our title sequence genre such as ‘Superbad’ and ‘The breakfast club’

TV

show

s

She likes TV shows such as X Factor and MTV series which are typical for a teenager.