presentations that stick

Download Presentations That Stick

Post on 05-Dec-2014




0 download

Embed Size (px)


This presentation addresses the main points of a successful presentation, and delivers them in a way that's clear, relevant and memorable.


  • 1. Presentations That Stick
    8 Steps to Clear, Relevant and Memorable Presentations
    James L. Watson
    February 25, 2009
  • 2. Who Said
    It's amazing what clarity you get from psychotic jealousy..
    Sigmund Freud, Psychiatrist
    Dan Quayle, Senator and Spelling Bee Champ
    Jack Nicholson, in Batman
    Julia Roberts, in My Best Friends Wedding
  • 3. Who Said
    Never question the relevance of truth, but always question the truth of relevance.
    Craig Bruce, Renowned Author
    Albert Einstein, Renowned Physicist
    Richard Nixon, Purveyor of Truth
    Margaret Thatcher, Prime Minister
  • 4. Who Said
    When I was younger, I could remember anything weather it happened, or not.
    Ronald Reagan, former President
    Mark Twain, author & humorist
    Barbara Streisand, actress & entertainer
    Yogi Berra, contemporary philosopher
  • 5. 1. Tell them whats in it for them.
  • 6. Present the value up front.
    Tune them in before they tune you out.
    Issue a call to action.
    Tell them why they should listen.
  • 7. 2. Know your audience.
    Con Crepeau
    Jim McAvoy
    Jeff Shaw
    Doug Hooper
    Phil Hatch, III
    Dale Huot
    Bonnie Pothier
    Brenda Chapman
    Brian Mula-Howard
    Raye Speirs
    Ray Audie, Jr
    Joe Kline
    Frank Butterworth
    Greg Johnson
    Ron Guay
    Dru Laduke, CBC
    Brad Jett
    Seth Gillis
    Steve Boissonnault
    Dana Prescott
    Denise Dupuis
    David Wilson
    John Anagnostis
    Carolyn Noble
    Terri Jalbert
    Tim Murphy
    Dan Cote
    Brenda Cressey
    Fred Milley
    Al Carignan
    Greg Cloutier
    Cliff Kelsey
    Sam Anagnostis
    Doc Hammond
    Lucie Hatch
    John Williams
    Dennis Robillard
    Deb Cote
    David Green, Esq
    Cathy LeBlanc
    Priscilla Guerin
    Peter Bishop
    Ted Gauthier
    Brad Paul
    Kitty Chadbourne
    Bob Boucher
    Muffin Menard, Jr
    Pris Baillargeon
    Alfred Hills
    Stephen Kitchen
    Jim Cartier
    Katey Dydowicz
    John Bouchard
    John Hart
    Jake Mulligan
    Curt Scamman
    Nancy Drisko
    Ray Audie, Jr
    Danny Doucette
    Janet Davis
    Chris Jacques
    Diane LeBlanc
    Andrea Otis-Higgins
    John Tarbox
    Tony LeBlanc
    Scott Cochrane
    Dan Colby
    Norman Garcia
    Dick Gaudreau
    Jess Scamman
    Scott Simonds
    Nance Kelley
    Hy Schirazi
    Tom Gallant
    Pat Paquette
    Douglas Willett
  • 8. Who are they?
    What are their backgrounds & biases?
    What are their expectations?
    Whats their level of expertise on your topic?
    Tailor your message to fit your audience.
    Know who will be in the room.
  • 9. 3. Make it interactive.
  • 10. Involve your audience at the start.
    Ask questions.
    Ask for a show of hands.
    Ask more questions.
    Walk around the room.
    Ask them for examples.
    A good presentation is a conversation.
  • 11. 4. Make it simple.
  • 12. Give them a map to follow distribute an outline.
    Use numbers: The 8 key steps
    Summarize each point.
    Tell them what you told them.
    Make it easy to follow along.
  • 13. 5. Present with Passion.
  • 14. Your enthusiasm will be contagious.
    Make your point with stories.
    Use personal examples.
    Own your message, and share it.
    Say it
    like you mean it.
  • 15. 6. Make it memorable.
  • 16. Be credible.
    Use quotations and statistics.
    Leverage familiarity.
    Use metaphors.
    Reference famous examples.
    Give personal examples.
    Great presentations become great memories.
  • 17. 7. Make it visual.
  • 18. Use stunning graphics & photos.
    Use physical props.
    Make slides concise.
    6 bullets max; 6 words max.
    Use 30+ point fonts.
    People also listen with their eyes.
  • 19. Be Prepared.
    8. Be Prepared.
  • 20. Practice, Practice, Practice.
    Practice again.
    60 minutes preparation for each minute of presentation.
    Your audience will know.
    Leave nothing to chance.
  • 21. Tell them what you told them.
    Tell them whats in it for them.
    Know your audience.
    Make it interactive.
    Make it simple and clear.
    Present with passion.
    Make it memorable.
    Make it visual.
    Prepare, prepare, prepare.
  • 22. Thank You!