Print Advertising Using Seasonal Themes

Discuss in Pairs, make notes and ShareHow are the following adverts

related?

https://www.youtube.com/watch?v=yZ1XM9LwS64

Learning Objectives:MUST be able to explain how seasonal events and themes are used in advertising campaigns.

SHOULD be able to generate ideas for at least four adverts from your campaign, using themes and seasonal events.

COULD plan out a layout for a print advertisement in your campaign.

Write an adjective you could use for your advertising campaign on the bottom of your post it

(Aim to fit this into your plans today)

English Target

Using a theme

What were the themes of the last Advertising Campaign?

In Advertising, themes are ideas, features or styles that run throughout the whole campaign.

Give some examples of the types of themes you could use in a campaign

Consider what is the same in each advert, and what are the differences?

Rimmel

• https://www.youtube.com/watch?v=TXGhG_oofIk

Same Different

EasyJet

• https://www.youtube.com/watch?v=aYyGhVllGfU

how were the themes presented in the adverts. Discuss in pairs and Share

• What sounds and images were used in the adverts and why?

• How was the message being portrayed in the advert?

• What conclusions would you draw about the adverts based on their themes?

• How do the adverts encourage or persuade the audience to take action?

Why do adverts in a campaign use a theme?

Mind map Ideas for themes you might use (15 mins)

Transfer your final idea onto worksheet

Seasonal Events• Most Advertisers will be given a

brief by the company they are making the adverts for.

• The brief should outline a strategy or plan to release all of the adverts in the campaign on set dates during the campaign period.

• The content of the advert may be reflective of this.

How do the following adverts consider seasonal events in their advertising?

https://www.youtube.com/watch?v=kuRn2S7iPNU

https://www.youtube.com/watch?v=qLnL3Mu1_2M

https://www.youtube.com/watch?v=rDURT0Nrm_4

https://www.youtube.com/watch?v=yfEpp2vlS2Q

Using the Worksheet: Generate 4 additional ideas using a seasonal event

• Decide on the seasonal event and how it will affect your advert

• Type of advert

• How you are going to use themes and the seasonal event in your advert

Learning Objectives:MUST be able to explain how seasonal events and themes are used in advertising campaigns.

SHOULD be able to generate ideas for at least four adverts from your campaign, using themes and seasonal events.

COULD plan out a layout for a print advertisement in your campaign.

Write an adjective you could use for your advertising campaign on the bottom of your post it

(Aim to fit this into your plans today)

English Target

TASK: Draw out a plan for one of your print adverts

If you complete this… add your new ideas to your proposal.