PROGRAM AT A GLANCE

Monday 13th - SwimSchoolers TEACH Seminar

- World Infant Aquatics Conference. Day 1

Tuesday 14th - World Infant Aquatics Conference. Day 2

Wednesday 15th

- International Business of Swim Schools Conference. Day 1

Thursday 16th - International Business of Swim Schools Conference. Day 2

Friday 17th

- Peak Performing Swim Schools Seminar - Swim Schools Tour

2nd World Infant Aquatics Conference First 1000 Days of Swimming – Setting Infants Up for Life!

PRESENTATIONS Monday 13th & Tuesday 14th January

Laurie Lawrence, Australia The Past 25 Years in Infant Aquatics

From presenting at the International Infant Aquatics Conference in Melbourne 1995, and then onto the World Aquatics Babies Conference in Mexico 1997; not forgetting last year’s amazing

presentation at the 1st WIAC on the Gold Coast … Laurie Lawrence has just about seen and done it all. This presentation will cover what lessons have been learnt; and where to for the future.

Ulrika Faerch, Sweden

Bond in the Pond 10 activities that give babies, parents and teachers a greater outcome. During this presentation you

will learn how to do it, why it matters and what the outcome is. Swim Into Happiness

How the gift of swim can set families up for a great start in life.

Tracey Ayton & Ben Holden, Australia Through a Parents Eyes- How to Enrich a Learn to Swim Lesson For a Parent

This presentation is based on a book written by Tracey & Ben on the basic facts of baby swimming with tips for parents to help them understand the process of searching for and attending a swimming

lesson.

Laurie Lawrence Ulrika Faerch Tracey Ayton - Ben Holden

Erin Grande Jen Sadler Julia Ham

Erin Seal - Grande, USA

Conquering the Fear of Teaching Children with Special Abilities This presentation will focus on teaching children with Special Abilities (Special Needs) to swim. It will

address the fear that swim instructors often have when working with these children, ideas to aid in working with children with Special Needs in the water and the benefits for everyone involved.

Julia Ham & Jen Sadler, Australia

Below Threshold, True Trauma Free Swimming Lessons As a follow up to recent developments around no force no trauma swimming lessons, this

presentation will be on the redesign and launch of the Hampton ‘Not Happy Chappie’ Policy and Program; where we came from, to where we are now. A world class leading trauma "prevention"

based swim program for toddler and pre-school aged children.

Margarita Kontzia, Greece Greek Holistic Approach In Baby Swimming

Ydria Swim Schools approach is a result of 20 years of experience in baby swimming, which is a supported journey with a holistic approach not only to swimming skills but to the overall development

of the children. New data will be presented from a 5 year scientific study which is taking place in collaboration with Demokritus University.

Leesa Langdon, Australia

Parental Participation Until The Age Of 4 Laurie Lawrence Swim School believes in mandatory Parent Participation until the child turns 4 years

of age. Join Leesa Langdon as she discusses the Laurie Lawrence Swim School beliefs of parent participation including safety aspects, bonding and teaching methodologies.

Margarita Kontzia Leesa Langdon

Sue Mayo Shona Pallas Tatyana Penzina

Sue Mayo, Australia Trauma Free Swimming Lessons: Recap

Following on from the ground-breaking focus on Trauma Free Swimming Lessons at the 1st WIAC during ISSS 2018; this WIAC is the perfect platform to recap on progress since and coming actions.

Shona Pallas, Australia

Fun, Trauma Free ‘Survival Swimming’ – The Swimland Way. Join Shona, the Babies program coordinator from Paul Sadler Swimland, as she shares the

Swimland way of teaching survival skills with babies – all the way to transitioning to independent classes. Shona will also address the PSS review of their program, post the ‘trauma free’ features of

ISSS 2018.

Tatyana Penzina, Russia Watsu For Newborns

Tatyana will be presenting on the importance of relaxation and the benefits it has on the future development of a baby, and how relaxation in warm water is connected with intelligence and

communicational skills.

Alena Sarri & Rhiannon Kocmar, Australia Sensori-Motor and Water Safety Skill Development The Aquatots Way

This session will be on activities and skills for your parent child classes around water safety skills and how to incorporate them into your classes. It will then flow into the Aquatots Aqua Bubba program 6 week-6mths approach for babies under the age of 6 months dedicated not only to their learn to swim

progression but also building on strength, co-ordination and motor skill development using the benefits of the aquatic environment.

Robert Strauss, USA

Human Links and Learning In The Water After working with teachers/coaches and a scientist in Argentina on how proper touch and sounds increase the desire to want to discover how to swim, Robert will be sharing his findings on human

relations/effective bonding and it’s impact on learning.

Alena Sarri Rhiannon Kocmar Robert Strauss

Terje Stakset Melissa Sutton Tingting Wu

Terje Stakset, Norway From High Tech To High Touch In Communication and Interaction

Today the world is getting more and more high tech. The time we have at our disposal is becoming less and less. We have so much to do! Baby swimming should be a different world. The human touch must become our most important subject. This presentation will go through the importance of eye &

body language and communication by mute signals such as mimicry, gestures and clothes.

Melissa Sutton, USA Research For Parents With Infants

Specifically looking at the research done in August 2017 for the parents with infants. We've been looking at the overall trends and themes, however, what emerged in this data specific to infants in both Australia and the United States? Are parents misinformed by their paediatricians and peer

groups about when a "good age" is to start? Why are they electing to place their children in swim lessons at early ages? Do they have a false sense of security once their child is in swim lessons? It

will be an interesting and eye-opening session for certain.

Tingting Wu, China Various Member Activities - The Growing Space With Culture and Sports

Loong has been committed to promoting baby swimming in China since its inception and attach great importance to the establishment and maintenance of membership. In 2019, Loong built new concept swim centres, so that members can enrich the children's sensory experience in various aspects. In addition to the swimming pool, they also have parent-child restaurants, Chinese and English picture

books, logical thinking class, water-power park and so on.

PLUS Panellists with Amazing Credentials

Beatriz Esesarte, Mexico Judy Watts, Australia

International Business of Swim Schools Conference

The Ultimate Customer Experience

PRESENTATIONS Wednesday 15th & Thursday 16th

Ron Kaufman, Singapore Uplifting Service: Exceeding Customer Expectations One Action at a Time

In today’s global economy, customer expectations in almost every industry are rising. What was once considered a perk, bonus or plus is now a promise clients expect – and even demand – time and

again. Uplifting Service is an entertaining and interactive presentation that shows everyone from the C-suite to the front lines specific actions and concrete steps to fly over customers’ rising expectations

and immediately improve the quality of service delivered at all levels of the company. Packed with real-life examples, powerful principles and tried-and-true techniques, this session will educate,

motivate and inspire everyone on your team to take new action now.

Paul Dunn, Singapore Diving in Further Than You Ever Thought You Could

In this fast-paced, powerful and inspiring presentation, 4-time TEDx speaker and Chairman of B1G1, Paul Dunn, shows you how to create a Business for Good, a business that really matters.

You’ll discover: The one key thing you need to move your business forward (hint: it’s NOT Social Media) How to become what’s known as a ‘blue-zone’ business How to become a lightning rod for

talent AND customers simultaneously How to create the kind of business you’ve dreamt about And most importantly you’ll have an immense amount of fun with Paul too.

Ron Kaufman Paul Dunn

Mark Cecil David Gorman

Mark Cecil, Australia The Ultimate Customer Experience: Core to the Strategic Plan

Paul Sadler Swimland has been a significant member of the learn to swim industry since Paul started his first swim school in 1972. Over the past few years, Swimland has had to rethink how they do business outside of the pool to ensure their business practices stay relevant in today’s changing market. Join Swimland's Mark Cecil as he takes us through Swimland’s journey into 2020 and

beyond.

David Gorman, USA

Money, Money, Money: Franchises & Private Equity Investors Enter The Market Signalling the end of days as a ‘cottage industry’, Swim Schools have attracted the interest of private

equity investors as well as franchisors. Former Morgan Stanley and Bear Stearns investment professional, David will discuss what private equity does, how it helps the industry (though not every

single swim school) and how your school might partner with private equity firms to grow, compete and diversify. David will also discuss his current learning about franchising, how his experience with

investing and the swim school market kindled his franchising curiosity.

Jun Lian, China

How Do We Make a 3,000-Person Baby Swimming Team Work Well? Loong Swim Club has 150 clubs in China, each club has 20 full-time employees, which overall

equates to more than 3,000 full-time employees. Through their own comprehensive management systems, Loong enable each employee to exceed in their respective positions. Jun will be sharing

some of Loong Swim Clubs inspiration for staff training.

Le Tan, China How Baby Swimming Brands Build Their Core Competencies

In response to the multi-faceted market competition and the market economy with Chinese characteristics, the development and rise of private baby and children sports education is very rapid in China. In just ten years, China has changed from no swimming pools for babies and children to

booming everywhere in the country. With the establishment of large and small baby swimming clubs, competition is inevitable. Le will share the Loong Swim Club experience of how to be the top player in

the market, and how to improve the core competitiveness of baby swimming.

Le Tan Jun Lian

Theo Millward Siria Thomas Mel Rickwood Theo Millward, UK

The Millennial Perspective Our new customers typically were born in a generation where social media, the Internet and mass digitisation was the norm. Whilst the negative impact this environment has on our society is well

known, we have to accept it is now the norm. In this session, Theo will share some of his insight on how combing both the physical and digital can increase participation, reach and have a positive

impact on society. Touching the management of customers as well as incentives, Theo will share some of the results of 3 years of investment and rethinking how a Swim School operates.

Siria Thomas & Melissa Rickwood, Australia

How Swim Schools Can Use Water Safety to Gain & Retain Clients This presentation will be about helping swim schools become more innovative about changing the

thought patterns of parents from water safety being a wasted component, into water safety being the most important part of the curriculum. To accompany the presentation will be the use of some video footage of parent comments regarding water safety weeks / skills to use at your swim school as well

as Assessment Certificates; a cutting edge resource your swim schools can use.

Julie Zancanaro & Nicole Dodds, Australia

Investing in The Early Years This presentation will be on the importance or providing a leading program for the under 5's; giving a

positive ROI for the children, the community, and the swim school. Julie & Nicole will share their formula for programming, training and marketing to cater to this most important customer base.

Julie Zancanaro Nicole Dodds

Peak Performing Swim Schools Seminar From Good to Great to Peak Performing

PRESENTATIONS Friday 17th

Chris Robb, Bali Power of Pause

The massive value of stepping back before moving forward. Chris will take you on a journey highlighting the value of stepping back before moving forward in times of crisis and/or instigating significant change. He will share real life examples from both his personal life, which started off growing up poor on a farm in Zimbabwe, and his experiences building an international business

delivering some of the biggest mass participation events including the 60,000 participant Singapore Marathon.

Avi Liran, Singapore Creating Delightful Leadership

Can you ‘delight’ others as a leader if you are unable to find you ‘inner delight’? How Can I lead with my inner delight when I am so busy with work?

How do I harness the power of positivity to become a positive leader in the workplace? In this interactive, thought provoking and entertaining talk, Avi introduces the secrets to the Deliveing Delight model, and why before creating a delightful team culture, leaders first need to find their ‘inner

delight’. Avi challenges the audience to expand their comfort zone, that every leader can learn the rituals to distress, reenergize, be positive, and be Chief Delighting Offers able to lead their

organisation to the next level.

Daniel Lee, Singapore First Time Leadership

In this thought provoking, interactive and research based talk, Daniel introduces the audience to a journey that has taken over two man years of in-depth interviews, results in over 2000 years of

combined leadership experience from over 160 senior and first time leaders from over 26 countries in 6 continents, to determine the secrets to successfully leading others. Originally meant for aspiring

and first time leaders to help them understand leadership and to successfully lead others, Daniel has condensed and now offers the ‘secrets’ that can improve leadership success, and take your

organisation to the next level.

Chris Robb Avi Liran Daniel Lee

International SwimSchoolers TEACH Seminar

PRESENTATIONS Monday 13th

(Note these sessions will be run at the same time as the Monday WIAC sessions)

Ben Holden & Tracey Ayton, Australia Through a Parents Eyes - How to Enrich a Learn to Swim Lesson For a Parent This presentation is based on the just-released book written by Tracey & Ben on the basic facts of baby swimming with tips for parents to help them understand the process of searching for and attending a swimming lesson. Erin Seal – Grande, USA Conquering the Fear of Teaching Children With Special Abilities This presentation will focus on teaching children with Special Abilities (Special Needs) to swim. It will address the fear that swim teachers often have when working with these children, ideas to aid in working with children with Special Needs in the water and the benefits for everyone involved. Judy Bonning, Australia Freestyle Progressions From Beginner to Advanced; and Starts & Turns Through discussion and video analysis, Judy will be covering the three most important aspects of the Freestyle stroke from top coaches, three styles of freestyle, starts & turns and more!

Debbie Sayers, USA Connecting the Dots: FUN~Play~Move~Learn for Pre-K Lessons Debbie will be presenting on connecting the dots for pre-K lessons that are FUN, Re-Focused, Re-Freshing, Re-Warding and enriching for the child and you. Learn Why and see how to use playful activities that connect the dots and keep children moving in order to learn; examples from schools around the world.

Jade Edmistone, Australia Focusing On Fundamentals Join former Australian World Record holder, Jade Edmistone, in this session on ‘Focusing on the Fundamentals’. This presentation will go over developing floating, balancing, connected kicking and connected sculling - the importance of building a solid platform, core connection into the movement of kicking and sculling … leading into teaching feel, hold and connection with the water as opposed to arm movement patterns through the water.

Fees

Register today: https://australianswimschools.org.au/isss-2020/

Both Conferences. World Infant Aquatic and Business of Swim Schools.

(Mon 13th – Thu 16th January) Members A$1000 Non Members A$1400

Monday 13 – World Infant Aquatic Conference Day 1

Members A$300 Non Members A$400 Tuesday 14 – World Infant Aquatic Conference Day 2

Members A$300 Non Members A$400 Wednesday 15 – Business of Swim Schools Conference Day 1

Members A$300 Non Members A$400 Thursday 16 – Business of Swim Schools Conference Day 2

Members A$300 Non Members A$400

Friday 17 – Peak Performing Swim Schools Seminar Members A$485 Non Members A$600

Optional Functions Member Non-member

• Sun 12th ISSS 2020 Welcome @ 1-Altitude Bar A$60pp A$60pp

• Mon 13th. SwimSchoolers TEACH Seminar A$125pp A$175pp

• Tue 14th. ASSA – ISSA River Cruise on Water B A$30pp A$30pp

• Thu 16th. ISSS 2020 Review Networker @ Marina Bay Sands TBD TBD

• Fri 17th Swim Schools Tour TBD TBD

Conference Accommodation Block

Book your on-site accommodation at the Novotel Clarke Quay for the discounted room rate here: https://australianswimschools.org.au/wp-content/uploads/2019/03/Australian-Swim-Schools-

Association-Hotel-Reservation-Form-1.pdf

“I am excited that Ron Kaufman will be a speaker at the ISSS 2020! I was fortunate enough to see

him a few years ago at a business conference where he spoke on providing excellent customer service. He was super entertaining and he gave the audience concrete and useful takeaways to

apply in their businesses. His material will be valuable for all of us in the swim school world!” Miren Oca, Ocaquatics. USA

“Kathy & I are looking forward to joining you and our International friends at the upcoming conference in Singapore in January 2020.We were exited to learn that Ron Kaufman has been confirmed as one of Keynote Speakers. We saw him present at The Gazelles Conference a number of years ago. His

presentation style is very engaging. He is a world leader with pragmatic ideas on enhancing Customer Service.”

Bob Hubbard, Hubbard Swim School. USA

See you in Singapore as you and your fellow

SwimSchoolers bring the Swim Schools World together.