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  • Public Relation &Public Relation &

    Investor Relations / Investor Relations /

    Financial Public Financial Public

    RelationsRelations

  • WHAT IS WHAT IS PR PR ??

    PR Involves a Variety of PR Involves a Variety of ProgrammesProgrammes Designed to Promote or Protect a Designed to Promote or Protect a Company,sCompany,s Image or its ProductsImage or its Products

  • Evaluate public Attitudes Evaluate public Attitudes

    Identifies issues of public concern

    gain public acceptance Executes programs to gain public acceptance

    The Role of The Role of

    Public RelationsPublic Relations

  • Functions of Public RelationsFunctions of Public Relations Press Relations Press Relations

    Product PublicityProduct Publicity Product PublicityProduct Publicity

    Corporate CommunicationCorporate Communication Corporate CommunicationCorporate Communication

    Public AffairsPublic Affairs Public AffairsPublic Affairs

    LobbyingLobbying LobbyingLobbying

    Employee and Investor RelationsEmployee and Investor Relations Employee and Investor RelationsEmployee and Investor Relations

    Crisis ManagementCrisis Management Crisis ManagementCrisis Management

  • PRPR ToolsTools

    Product Placement

    Consumer Education

    Event Sponsorship

    Issue Sponsorship

    Internet Web Sites

    New Product Publicity

  • Managing Unfavorable PublicityManaging Unfavorable Publicity

    CrisisCrisis

    ManagementManagement

    A coordinated effort to

    handle the effects of

    unfavorable publicity

    or of an unfavorable event.

  • Launching new

    Product

    Repositioning

    Mature Product

    Building interest

    in a product

    Influencing

    Specific

    Target group

    Defending

    Products facing

    Public problems

    Building corporate

    image favorable. products

    MARKETING

    Public Relations

  • What What isis Investor Relations and Investor Relations and Financial PR?Financial PR?

    • Marketing the company in a highly regulated environment • Three principle audiences domestically and

    internationally: 1. Investors, retail/wholesale, existing/potential 2. Analysts, publishers too, hard to interest in low volume 3. Media, a diverse group

    Role:Role: –– in the IPO processin the IPO process

    –– in the life of a listed companyin the life of a listed company

  • The Communication Supply ChainThe Communication Supply Chain

  • Critical Importance of Critical Importance of Investor RelationsInvestor Relations

  • Value Created from Value Created from Strong Investor RelationsStrong Investor Relations

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