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Public Relation &Public Relation &
Investor Relations / Investor Relations /
Financial Public Financial Public
RelationsRelations
WHAT IS WHAT IS PR PR ??
PR Involves a Variety of PR Involves a Variety of ProgrammesProgrammes Designed to Promote or Protect a Designed to Promote or Protect a Company,sCompany,s Image or its ProductsImage or its Products
Evaluate public Attitudes Evaluate public Attitudes
Identifies issues of public concern
gain public acceptance Executes programs to gain public acceptance
The Role of The Role of
Public RelationsPublic Relations
Functions of Public RelationsFunctions of Public Relations Press Relations Press Relations
Product PublicityProduct Publicity Product PublicityProduct Publicity
Corporate CommunicationCorporate Communication Corporate CommunicationCorporate Communication
Public AffairsPublic Affairs Public AffairsPublic Affairs
LobbyingLobbying LobbyingLobbying
Employee and Investor RelationsEmployee and Investor Relations Employee and Investor RelationsEmployee and Investor Relations
Crisis ManagementCrisis Management Crisis ManagementCrisis Management
PRPR ToolsTools
Product Placement
Consumer Education
Event Sponsorship
Issue Sponsorship
Internet Web Sites
New Product Publicity
Managing Unfavorable PublicityManaging Unfavorable Publicity
CrisisCrisis
ManagementManagement
A coordinated effort to
handle the effects of
unfavorable publicity
or of an unfavorable event.
Launching new
Product
Repositioning
Mature Product
Building interest
in a product
Influencing
Specific
Target group
Defending
Products facing
Public problems
Building corporate
image favorable. products
MARKETING
Public Relations
What What isis Investor Relations and Investor Relations and Financial PR?Financial PR?
• Marketing the company in a highly regulated environment • Three principle audiences domestically and
internationally: 1. Investors, retail/wholesale, existing/potential 2. Analysts, publishers too, hard to interest in low volume 3. Media, a diverse group
Role:Role: –– in the IPO processin the IPO process
–– in the life of a listed companyin the life of a listed company
The Communication Supply ChainThe Communication Supply Chain
Critical Importance of Critical Importance of Investor RelationsInvestor Relations
Value Created from Value Created from Strong Investor RelationsStrong Investor Relations