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PUBLIC RELATIONS

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Page 1: Public Relations

PUBLIC RELATIONS

Page 2: Public Relations

“We don’t own our brands in the consumers eyes. We only bring them to life and influence them through what our products do and

what we say and do & how we handle what others say and do”.

consumer public relations

Page 3: Public Relations

-­‐  Interesting? -­‐  Fun? -­‐  Controversial? -­‐  Entertaining?

Is your pr story…

Page 4: Public Relations

Creates and leverages positive attitudes and minimizes negative opinion (time & impact)

-­‐  Tone -­‐  Positions on Key Issues -­‐  Communications Plans -­‐  Quality of PR Communications (Training/

Understanding) -­‐  Protocols who says what, when and how

and knows why.

consumer PR good

 

Page 5: Public Relations

Should be workshopped -­‐  Understand role players -­‐  Management, Media, Media Consumers

GET THE FACTS STRAIGHT!

successful media relations Image Speaking to/communication with the media

Know your media Do’s and Dont’s Interviews

MEDIA


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