public relations: a practical guide

Public'Relations''''''''''''''''

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A'Practical'Guide'

Public'Relations''

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If'corporations'are'people,'what'kind'of'people'are'they?'What'kind'of'relationships'

could'we'have'with'them?'Could'we'become'friends?'Would'our'conversations'

deepen'over'time?'Head'to'Twitter'to'find'out.'

'

'

'

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''

'

'

'

I'experimented'with'making'friends'with'corporations'as'@MarioLoweystro.'Based'

on'my'experience,'I'distilled'a'few'key'principles'to'make'interacting'with'

corporations'easy'and'fun.'For'each'principle,'I’ll'introduce'it'along'with'some'

examples'of'that'principle'done'well'and'a'few'examples'of'it'done'badly.'Flip'to'any'

section'to'get'started!'

Talk%With%The%Unpopular%Ones%%Everyone%wants%to%tweet%with%@youtube%and%@oldspice,%but%they’re%completely%overwhelmed.%They’re%surrounded%by%fawning%admirers;%they%don’t%have%time%to%talk%to%you.%%Instead,%try%tweeting%with%some%local%or%smaller%businesses.%Or%businesses%that%are%big,%but%not%yet%on%Twitter.%Banks,%industrial%companies,%distribution%firms.%%There%are%two%exceptions%to%this%rule:%clothing%companies%and%grocery%stores.%Both%seem%to%be%eager%to%make%friends,%despite%being%popular.%

YouTube @YouTube · Apr 21On this day in 1947 a real wild child was born. Happy birthday, Iggy Pop. goo.gl/w33TERDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@YouTube Oh man, right on! I ought to listen

to more Iggy and the Stooges. What's your

favorite album?

Reply Retweet Favorite

1:45 PM - 22 Apr 2014

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Old Spice @OldSpice · Apr 21Nobody knows for sure what space smells like, but it’s safe to assume it either smells like Old Spice or steak.Details Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@OldSpice Haha, but maybe it just smells like nothing! Do you know how smell travels through a vacuum? (I don't!)


1:27 PM - 22 Apr 2014

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https://twitter.com/OldSpice

https://twitter.com/OldSpice/status/458431541522075649

https://twitter.com/OldSpice/status/458431541522075649

https://twitter.com/MarioLoweystro

https://twitter.com/OldSpice

https://twitter.com/about

https://support.twitter.com/

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https://twitter.com/login


@Oreo Hey, if the thick ones are called Double Stuf, does that mean the white stuff is just called "Stuf"?


1:36 PM - 22 Apr 2014

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https://twitter.com/Oreo






Huntington Bank @Huntington_Bank · Apr 23Columbus loves the Pens…when they're green. Go Jackets! #CBJ #BattleOn pic.twitter.com/BKnY6VKXesDetails Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@Huntington_Bank Oh snap! Go Pens! How are you feeling about game 5?


11:25 AM - 24 Apr 2014

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Huntington Bank @Huntington_Bank · Apr 24@MarioLoweystro After last night’s game, CBJ fans are pretty pumped up for game 5! It’s been a great series!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@Huntington_Bank Haha... well, @hff is on my side, anyway :) Good luck to both teams!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@Huntington_Bank By the way, ever been to Huntington Beach in Cleveland? Growing up, I always thought it was named after you! Is it?Details Reply Retweet Favorite More

Huntington Bank @Huntington_Bank · Apr 24@MarioLoweystro No, it's not named after us. It sure is a nice area though!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@Huntington_Bank Yeah! As long as Lake Erie's clean enough for swimming. Ever been there in the winter? Frozen lake is pretty cool.Details Reply Retweet Favorite More


Huntington Bank @Huntington_Bank · Apr 25@MarioLoweystro We bet it is! Thanks for the tip!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 25@Huntington_Bank Sure thing! If you need any more Cleveland tips, drop me a line.Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Huntington_Bank Hey Huntington! I'm in Toronto now, do you know any good parks or natural spots there?Details Reply Retweet Favorite More

Huntington Bank @Huntington_Bank · May 1@MarioLoweystro Toronto is a bit outside of our footprint, but we bet you could find some great options here: ow.ly/wn8wCDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Huntington_Bank Fair enough. Oh yeah, international banking must be tough, right?Details Reply Retweet Favorite More


MSA @MSAsafety · Apr 24@MarioLoweystro Thanks for the follow!Details Reply Retweet Favorite More


FAVORITE

1

@MSAsafety Sure! Thanks for keeping people safe. Nice photos of old air masks, btw. Reminds me of that Doctor Who episode, did you see that?


10:54 AM - 24 Apr 2014

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MSA @MSAsafety · Apr 24@MarioLoweystro For sure!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@MSAsafety Haha... course, your work is a lot less creepy :) How long have you been there?Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 25@MSAsafety Hi MSA! I was thinking about air masks, and I thought you might like this cool air quality project. gasp-pgh.org/projects/bam/Details Reply Retweet Favorite More



WESCO Distribution @WESCODist · Apr 24Tune into @ESPNEWS to cheer @tydillon and @RCRracing in the WESCO #3 Chevrolet Camaro Friday, April 25 at 7:00 pm EST #NASCARDetails Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@WESCODist Cool, good luck! I've never seen a NASCAR race. Have you done this for many years?


12:56 PM - 24 Apr 2014

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WESCO Distribution @WESCODist · Apr 30@MarioLoweystro Thank you for your support, we have been involved in #NASCAR with @TyDillon @RCRRacing for 3 years.Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 30@WESCODist Cool! What's the most fun part of watching @tydillon race?Details Reply Retweet Favorite More



American Eagle @AEO · Apr 24The Colorblocked trend is here to stay! Check out the blog for outfit inspiration: on.ae.com/1iR58AF pic.twitter.com/JcGrYE6CtpDetails Reply Retweet Favorite More


@AEO What does Colorblocked mean? Is it

like solid blocks of the same color?


11:03 AM - 24 Apr 2014

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American Eagle @AEO · Apr 24@MarioLoweystro You'll have to click through to our blog to find out! ;)Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@AEO Hah, fair enough! Hmm... 2 or more bright solid colors, huh? Does it matter which colors?Details Reply Retweet Favorite More

American Eagle @AEO · Apr 24@MarioLoweystro Nope! Whatever colors you're feelin' that day :)Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@AEO Okay. I've got to get some brighter colors anyway, I've got all browns and grays. What do you recommend?Details Reply Retweet Favorite More



https://twitter.com/AEO

https://twitter.com/AEO/status/459361254960676864

http://t.co/Thyo5MVeBb

http://t.co/JcGrYE6Ctp









https://twitter.com/MarioLoweystro/status/459402909781082112
















Ask$a$Question$$In$my$tweeting,$15$of$77$question$tweets$(19%)$got$responses,$while$only$2$of$26$(8%)$of$nonCquestion$tweets$did.$Ask$a$question$if$you$want$a$response$from$a$corporation.$$The$subject$of$the$question$should$ideally$be$about$their$business,$though$it’s$not$necessary.$Of$the$15$questions$that$got$responses,$about$half$were$about$their$businesses.$However,$questions$that$come$completely$out$of$nowhere$are$not$as$successful.$


@BLPlatinum Hey Bud, what makes Platinum

Platinum, as opposed to just regular Bud

Light?


1:41 PM - 22 Apr 2014

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Bud Light Platinum @BLPlatinum · Apr 22

@MarioLoweystro top-shelf, slightly sweet taste. In addition to the higher

alcohol volume... 6%.

Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 22

@BLPlatinum Sounds tasty! Where can I find them?



@MarioLoweystro give us a call at 1-800-DIAL-BUD... We're happy to help you

#MakeItPlatinum



@BLPlatinum Well, I'm not sure. I'm not really a "top shelf" guy. Sounds maybe

too fancy for me. Are you a top-shelfer?



@BLPlatinum Hey, you never replied. Was it because I said I wasn't a top shelf

customer? I'll give you a fair try!



@MarioLoweystro we're confident in your ability to #MakeItPlatinum.




https://twitter.com/BLPlatinum


https://twitter.com/BLPlatinum/status/458708163554856960










https://twitter.com/search?q=%23MakeItPlatinum&src=hash













https://twitter.com/search?q=%23MakeItPlatinum&src=hash





@BLPlatinum Hey, I can make it any metal I want. Just trying to see if Platinum

is my jam. Are you Platinum folks real glitzy, or chill?


Mario Loweystro @MarioLoweystro · May 1

@BLPlatinum Hey Bud Light. I found a new sweet, drinkable beer:

@StellaArtois. She understands me better than you.










https://twitter.com/StellaArtois





Zappos @zappos · Apr 30No one looks or feels attractive when angry. ― Allan Lokos #keepitlightDetails Reply Retweet Favorite More


FAVORITE

1

@zappos But sometimes people are correct when angry! Just being always happy is too simple, don't you think?


8:43 AM - 1 May 2014

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Zappos @zappos · May 1@MarioLoweystro Always being happy takes effort. Anger is what can come too easily. #keepitlight :)Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@zappos You are wise. How do you maintain your calm while rushing to deliver shoes and clothes?Details Reply Retweet Favorite More

Zappos @zappos · May 1@MarioLoweystro Delivering shoes and clothes fast makes everyone happy! :DDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@zappos Really? Nice. How do you know? Do you survey your employees?Details Reply Retweet Favorite More

Zappos.com @Zappos_Service · May 1@MarioLoweystro @zappos We give them happy pills ;o)Details Reply Retweet Favorite More


https://twitter.com/zappos

https://twitter.com/zappos/status/461629936022081537

https://twitter.com/search?q=%23keepitlight&src=hash








https://twitter.com/search?q=%23keepitlight&src=hash














https://twitter.com/Zappos_Service

https://twitter.com/Zappos_Service/status/461970589020721152






Mario Loweystro @MarioLoweystro · May 1@Zappos_Service @zappos The truth comes out! Can you send me some? :DDetails Reply Retweet Favorite More

Zappos.com @Zappos_Service · May 1@zappos @MarioLoweystro LOL!!!Details Reply Retweet Favorite More

£isa £ynn @Lisalynn2000 · May 1@zappos @MarioLoweystro Happy pills are in every one of my #Zappos boxes


Mario Loweystro @MarioLoweystro · May 3@Lisalynn2000 @zappos Dang, I must be doing it wrong! What coupon code are you using?Details Reply Retweet Favorite More

£isa £ynn @Lisalynn2000 · May 3@MarioLoweystro Top secret...Details Reply Retweet Favorite More












https://twitter.com/Lisalynn2000

https://twitter.com/Lisalynn2000/status/461975330714951680



https://twitter.com/search?q=%23Zappos&src=hash














CONSOL Energy, Inc. @CONSOL_Energy · Apr 18Yesterday, we commemorated our 150th anniversary by ringing the closing bell at the @NYSEEuronext bit.ly/1tiufktDetails Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@CONSOL_Energy Congrats! What does

CONSOL stand for, by the way? Is it an

acronym?


11:12 AM - 24 Apr 2014

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CONSOL Energy, Inc. @CONSOL_Energy · Apr 24@MarioLoweystro Thank you! and CONSOL is short for Consolidation.. Began operations in 1864 as Consolidation Coal Co.bit.ly/1mJqPFYDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@CONSOL_Energy Wow! Quite a history. How long have you been working there?Details Reply Retweet Favorite More



Citi @Citi · Apr 23

MT: @VeteransonWS presents $1 million to @Stand4Heroes to support

returning US Service Members: on.citi.us/1rm5QbC



@Citi Good for them. It's important to support veterans.


2:35 PM - 23 Apr 2014

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General Electric @generalelectric · Apr 23

We usually test super materials with our drop weights.

Reply "SMASH IT" & we'll test something else. #SpringBreakIt

pic.twitter.com/EY5VzmAcHu



@generalelectric SMASH IT. SMASH IT.

SMASH IT.


2:25 PM - 23 Apr 2014

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@exxonmobil Hey, what's your favorite book?

I was just reading some travel writing,

Thubron and Bryson. But I was curious, what

do you read?


6:46 PM - 22 Apr 2014

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https://twitter.com/exxonmobil






Don’t&Get&Personal&Too&Quickly&&Perhaps&the&most&rewarding&part&of&making&friends&with&companies&is&getting&to&know&the&people&behind&the&Twitter&account.&However,&unfortunately,&most&company&tweeters&are&reluctant&to&get&personal.&Either&because&they’re&not&allowed,&or&because&they&might&find&it&creepy,&some&tend&to&shut&down&as&soon&as&you&ask&them&anything&personal.&&On&the&other&hand,&if&you&build&up&trust&over&a&longer&period&of&conversation,&you&can&sometimes&get&to&know&the&people&behind&the&account.&Just&be&sure&to&tread&more&carefully&than&you&would&in&a&regular&human&interaction.&

Chevron @Chevron · Apr 23#Chevron CEO decries workforce needs in #Houston spr.ly/60139vll via @HOUBizJournalDetails Reply Retweet Favorite More


@Chevron Interesting. What do you, dear Chevron tweeter, think about this? And how old are you?


2:20 PM - 23 Apr 2014

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DynaVox @DynaVoxTech · Apr 22Andy is a retired meteorologist, has Parkinson's disease & uses the DynaVox T10. This is his success story! goo.gl/RLs1NODetails Reply Retweet Favorite More


@DynaVoxTech Wow, great story! I've never used your tools but they look like fun, even if you don't need them. Can I demo them anywhere?


11:19 AM - 24 Apr 2014

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DynaVox @DynaVoxTech · Apr 25Thanks @MarioLoweystro! Click here for upcoming events in your area. goo.gl/XH17cv There aren't any scheduled now, but check back.Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 25@DynaVoxTech Good deal! Is that your team in the photo there? What's the dog's name?Details Reply Retweet Favorite More



Mastech Inc. @Mastech · Apr 21Dusting off that resume? Use this easy trick to avoid "fluff" linkd.in/1f8vLuS #MotivationMondayDetails Reply Retweet Favorite More


@Mastech Definitely. I particularly hate "rockstar", "ninja", etc. What's your biggest resume pet peeve?


11:36 AM - 24 Apr 2014

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Mastech Inc. @Mastech · Apr 24@MarioLoweystro agreed! "Guru" is particularly cringe-worthy.Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@Mastech Oh, so I shouldn't send you my "social media guru" resume? Haha just kidding. I like my job now anyway. How do you like yours?Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 25@Mastech Sorry if I got too personal. I guess maybe you can't talk about your job publicly. You can DM me if you want, I won't tell :)Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 25@Mastech Anyway, I like your tip today too. I love working in coffee shops, there's something about that atmosphere that really works.Details Reply Retweet Favorite More




@WholeFoods Congrats! How did the

company decide to do that? Good investment

for the long term.


2:23 PM - 23 Apr 2014

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Whole Foods Market @WholeFoods · Apr 23@MarioLoweystro It's really in line with our core values of caring and supporting our environment whenever possible!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 23@WholeFoods Ooh, that implies sometimes it might not be possible! :) Did you ever have a situation where that was the case? What did you do?Details Reply Retweet Favorite More

Whole Foods Market @WholeFoods · Apr 23@MarioLoweystro Can't think of anything off the top of my head. We wrote our core values so we would make sure to always keep them in mind!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 23@WholeFoods What ARE your core values?Details Reply Retweet Favorite More

Whole Foods Market @WholeFoods · Apr 23@MarioLoweystro You can find them at bit.ly/PuHG0nDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 23@WholeFoods Cool cool. Do they make you memorize them? :)Details Reply Retweet Favorite More


Whole Foods Market @WholeFoods · Apr 23@MarioLoweystro haha no but everyone goes through a 2 days of training when you start to learn all about the company, including core values!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 23@WholeFoods Haha cool. Do you enjoy working there? Are you always running the Twitter account, or do you do other stuff too?Details Reply Retweet Favorite More

Whole Foods Market @WholeFoods · Apr 23@MarioLoweystro Love it! Been with the company for 8 years and counting. Yes, I'm the social moderator so on various channels!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 23@WholeFoods Nice, congrats! Hey, I've got to run now, but it's been good talking to you. I'm Mario, what's your name?Details Reply Retweet Favorite More

Whole Foods Market @WholeFoods · Apr 23@MarioLoweystro Nikki...have a great night!Details Reply Retweet Favorite More


whore @walk1ngtr4vesty · Sep 15@Tesco what do you think of potatoes?Details Reply Retweet Favorite More

Tesco @Tesco · Sep 15@c4valier_youth_ They are quite nice I guess #RandomQuestionDetails Reply Retweet Favorite More


@Tesco I like them pretty okay too! Not my favorite, but not bad.


12:23 PM - 30 Apr 2014

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Tesco @Tesco · Apr 30@MarioLoweystro What type though? #ThereCanBeOnlyOne #Rooster #MarisPiper #KingEdward #CharlotteDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 30@Tesco German Butterball! What's yours?Details Reply Retweet Favorite More

Tesco @Tesco · Apr 30@MarioLoweystro Jersey Royal new potatoes. Boiled with a touch of salt, fresh mint and then a knob of butter melted on top. #DroolingDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 30@Tesco Sounds great! I'll have to try it. Grab a napkin for your drool though. What kind of napkins do you recommend?Details Reply Retweet Favorite More

Tesco @Tesco · Apr 30@MarioLoweystro Anything with a bit of colour to them will do :DDetails Reply Retweet Favorite More


Mario Loweystro @MarioLoweystro · May 1@Tesco Helps you throw a nice dinner party! I'd like to throw one but it's always a lot of work. Got any tips to make it easier?Details Reply Retweet Favorite More

Tesco @Tesco · May 1@MarioLoweystro (Order takeout and pretend you made it.) #ShhhhDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Tesco Haha yesss! Indian food works especially well, it reheats nicely. (but you can't order too many things or it'll be obvious!)Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Tesco What's your favorite kind of takeout?Details Reply Retweet Favorite More

Tesco @Tesco · May 1@MarioLoweystro Now that's a tough one, so many to choose from. #ThinkingDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Tesco Fair enough. I'll give you some time to think, I'm heading to lunch. By the way, I'm Mario, what's your name?Details Reply Retweet Favorite More

Tesco @Tesco · May 1@MarioLoweystro Hello Mario, my name is Tesco :P #StillThinking #CheekyChinese or #PerfectPizza?Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Tesco Really? Behind the @Tesco is a person named Tesco? I guess that explains the name. :PDetails Reply Retweet Favorite More

Tesco @Tesco · May 1@MarioLoweystro Well, I have lots of name. Vince is my favorite. It means victory in Latin ;) #TescoVinceFTWDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 3@Tesco Cool! Good to meet you, Vince (and friends). My name doesn't mean much. Besides a video game dude. Got made fun of a lot for that :(Details Reply Retweet Favorite More

Tesco @Tesco · May 3@MarioLoweystro You're speaking to #TescoGab now :-) That's not nice, Mario is a wonderful name! They were definitely just jealous.Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 3@Tesco Aw, thanks! Gab is a good name too. I guess people could compare you to @realgiftofgab ... but he's pretty awesome too.Details Reply Retweet Favorite More


Respond(To(Their(Tweets((Companies(are(starting(conversations(left(and(right!(The(easiest(way(to(start(conversations(with(them(is(just(to(participate(in(their(existing(conversations.(If(they(ask(a(question,(answer(it.((Note,(however,(that(this(works(much(better(with(smaller(companies.(Large(companies(that(are(popular(on(Twitter(already(have(a(ton(of(people(answering(every(tweet(they(send.(

JetBlue Airways @JetBlue · Apr 30

When you commit a parallel parking fail do you keep trying or drive away?

#ShoosView bit.ly/JBSBEV5



@JetBlue I drive off pretty fast, don't want to

keep people waiting! How about you?


8:41 AM - 1 May 2014

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JetBlue Airways @JetBlue · May 1

@MarioLoweystro We don't fit in most parking spaces. Those pesky wings

always get us! ;) #JustKeepFlying


Mario Loweystro @MarioLoweystro · May 1

@JetBlue Hahaha good one!




Dell @Dell · Apr 30.@Nebula is a leading pioneer in cloud computing. We're proud to be part of their story: del.ly/6017i8RS #domoreDetails Reply Retweet Favorite More


@Dell I personally prefer clown computing. Reply Retweet Favorite

8:44 AM - 1 May 2014

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Dell @Dell · May 1@MarioLoweystro - Because you can fit so many into such a small form factor? ;-)Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Dell :) Where is your data? I don't know. The clown nose.Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Dell because you can juggle all sorts of data!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · 41s@Dell because they always send email attachments with the proper MIME type!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · 27s@Dell Okay, I'm spent. Your turn!Details Reply Retweet Favorite More



KITKAT @KITKAT · Apr 22

The question is… Which one is the best? #HaveAbreak RT @fulcher_faye Best

thing invented @KITKAT pic.twitter.com/Z3btVr2CI4



@KITKAT Oh man, I haven't tried them, but I

bet coconut is the best. Like a KitKat +

Almond Joy. Do you like Almond Joy?


1:40 PM - 22 Apr 2014

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https://twitter.com/KITKAT

https://twitter.com/KITKAT/status/458536619528957952

https://twitter.com/search?q=%23HaveAbreak&src=hash

https://twitter.com/fulcher_faye


http://t.co/Z3btVr2CI4

https://twitter.com/KITKAT/status/458536619528957952








E! Online @eonline · Apr 23

#eonlinechat Q5: best song everrrr—what's your fave throwback jam?! ♫Details Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@eonline Once in a Lifetime by Talking Heads. I might be the only one here. Wait- how did I get here?


2:24 PM - 23 Apr 2014

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Be#Yourself##Give#them#some#information#about#yourself.#Just#like#you#wouldn’t#talk#to#a#new#friend#for#days#about#the#weather,#escalate#the#conversation#into#things#you#care#about.#Similarly,#flattery#will#get#you#nowhere;#just#be#yourself.##Everyone#likes#to#have#a#nice#conversation,#even#corporations.#After#all,#corporations#are#people#too.#


@Starbucks Hi Paige, Archana, or Madeline.

Are you all in Seattle? I love Seattle in the

summer. Hope it warms up soon.


6:35 PM - 22 Apr 2014

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https://twitter.com/Starbucks







@Tollgrade Hi Tollgrade! Smart grid is the

future, and you all are at the forefront of it.

How's everything going?


12:42 PM - 24 Apr 2014

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Mario Loweystro

@MarioLoweystro

@hff Hey, I'd heard you were based in

Pittsburgh, but it looks like you're nationwide.

Is it just a local branch there?


11:23 AM - 24 Apr 2014

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HFF @hff · Apr 24@MarioLoweystro We have 22 offices across the country. Pittsburgh is one of our key locations. We love the 'Burgh!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@hff Cool! Well, the 'Burgh loves you too. Are you rooting for the Pens?Details Reply Retweet Favorite More

HFF @hff · Apr 24@MarioLoweystro We bleed Black and Gold. #CityofChampions #TitleTownUSADetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@hff Yeah! Ever been to Primanti Bros?Details Reply Retweet Favorite More

HFF @hff · Apr 24@MarioLoweystro We like anything on soft white bread with a fistful of coleslaw and fresh handcut fries (possibly w/ a fried egg too)Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@hff Yeah weird Pittsburgh stuff! How about Penn Mac or Tazza D'Oro?Details Reply Retweet Favorite More



https://twitter.com/hff


https://twitter.com/hff/status/459406085955149824










https://twitter.com/search?q=%23CityofChampions&src=hash

https://twitter.com/search?q=%23TitleTownUSA&src=hash
















Social Team @ KMT @Kennametal · Apr 24Here's some quick tips to help settle you in on your next job interview! ow.ly/vZduJDetails Reply Retweet Favorite More


@Kennametal Nice, good call! Especially "Be yourself and be positive." What's your favorite interview tip?


11:28 AM - 24 Apr 2014

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Social Team @ KMT @Kennametal · Apr 25@MarioLoweystro Thanks so much for your comment and visiting our Blog! Have a great Friday!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 25@Kennametal That's not an interview tip! :) Maybe you're tired of interviews. What's your favorite metal?Details Reply Retweet Favorite More

Social Team @ KMT @Kennametal · Apr 28@MarioLoweystro Thanks for asking & Sry for not answering the 1st time - Our fav tip - Stay "connected" of course! Fav Metals? Ti & W!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 29@Kennametal Ooh nice, I dig titanium and tungsten too. Also just steel, for bike frames. Do you ever ride bikes?Details Reply Retweet Favorite More

Social Team @ KMT @Kennametal · Apr 30@MarioLoweystro Do we ever... Check out this story of a 103 mi ride KMT employees and customers just recently made! ow.ly/wl3Pa



Mario Loweystro @MarioLoweystro · Apr 30@Kennametal Awesome! I rode a century once, but it was super tough. Are Lance and Shon on twitter?Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · 20s@Kennametal Hey Kennametal, been doing any more biking? The weather is perfect for it!Details Reply Retweet Favorite More


Try$It$Yourself$$Now$that$you’ve$learned$the$basics,$you$can$get$to$know$some$corporations$too!$Use$your$own$Twitter$account,$or$you$can$borrow$@MarioLoweystro$if$you’d$like.$If$you’re$interested$in$a$more$complete$account$of$my$experiences,$or$to$know$more$about$the$personalities$of$the$companies$involved,$see$Public$Relations$G$An$Exploration.$

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