qfd presentation

8/6/2019 QFD Presentation

1/14

Quality Function Deployment

MBA 8760 Frances Sciarrone

Michelle Torian

Sonia Kim


2/14

History of Quality Function

Deployment (QFD)

A systematic process for motivating a business tomeet customers through design requirementsdeveloped in the late 1960s by two Japanese

professors - Drs Yoji Akao and Shigeru Mizuno

A quality system that has been applied in virtuallyevery industry and business, from aerospace,manufacturing, software, communication, IT,chemical and pharmaceutical, transportation,defense, government, R&D, food to service industry

A customer-focused approach that includespsychological and lifestyle needs, not just functional


3/14

Purpose of QFD

Seeks out spoken andunspoken customer needsfrom Voice of the Customer verbatim

Uncovers positive quality that wows the customer

Translates these qualities into designscharacteristics and deliverable actions

Builds and delivers a quality product or service byfocusing various business functions toward

achieving a common goal customer satisfaction Provides an opportunity for competitive advantage


4/14

Purpose of the QFD Tool

House of Quality

House of Quality - graphic tool for defining

the relationship between customer desires

and the firm/product capabilities. Part of the Quality Function Deployment

(QFD)

Planning matrix relates what the customer

wants to how a firm is going to meet those

wants


5/14

5

House of Quality

Technical requirements

Voice of

the

customer

Relationship

matrix

Technical requirement

priorities

Customer

requirement

priorities

Competitive

evaluation

Interrelationships


6/14

House of Quality Diagram Comparison

Template 1 Template 2 Template 3 Template 4

Category

Data Validation X X X X

Automatic graphing X X

Formula Protection X X X

Ease of Use X

Percentage of Totals X X X X

Legend X

Interrelationships X X

Simplicity X X X


7/14

HOQTemplate Example 1


8/14



9/14



10/14



11/14

Best in Class Template


12/14

Populated Template


13/14


14/14

References http://www.isixsigma.com

http://www.qfdcapture.com/default.asp

http://www.qfdi.org http://www.qfdonline.com

http://www.sigmaxl.com

The Management and Control ofQuality, 6th edition, James R. Evansand William M. Lindsay

qfd presentation

Documents