regents business school london undergraduate prospectus

UndergraduateProspectus

Global Business Class 08/09

Contents

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Welcome to Regent’s Business School London 1

London - a vibrant city 2

Undergraduate degree programmes 3

Gateway programme 4

Undergraduate overview 6

BA (Hons) Global Business Management 8

BA (Hons) Global Financial Management 9

BA (Hons) Global Marketing Management 10

BA (Hons) Global Business & Design Management 11

Business Management Foundation Course 12

Student profile 14

Graduate profile 15

Postgraduate study at RBS London 16

Careers, placements & alumni 18

Student opportunities 22

Regent’s College - a unique environment 25

The comforts of campus life 26

Learning resources 27

Accommodation 28

Accommodation fees 29

Admission requirements 30

Financing your studies 32

Tuition Fees - Jan 2008 / Jan 2009 34

Payment & Refund Policy - Jan 2008 / Jan 2009 35

Module descriptions - Undergraduate 36

Dissertation 41

RBS London staff 42

How to find us 43

Regent’s Business School London BA (Hons) degrees and the one

year Certificate in Higher Education and the two year Diploma of

Higher Education are accredited and validated by the Open

University Validation Services (OUVS). Regent’s Business School

London is recognised by: the Education Counselling Services (ECS) of

the British Council, the Company of World Traders and the British

Accreditation Council. Regent’s Business School London is a

Corporate Partner of The Institute of Management Foundation and a

corporate member of the Strategic Planning Society.

RBS London also offers three Taught Masters degree pathways:

MA Global Management, MA Global Management (Marketing) & MA

Global Management (Finance). These are validated by the OUVS. The

MBA extension is validated by Webster University, USA.

1Global Business Class

Welcome to Regent’s Business School London

RBS London aims to help you becomea successful player in the internationalbusiness world, with the skills andknowledge necessary to maintain anedge over the competition. Ourgraduates are truly in the globalbusiness class, ready to take their placeon the international business stage.

We offer a range of dynamic andflexible full-time programmes includingthe 1 year Business ManagementFoundation Course and 3 year BA(Hons) degrees in Global BusinessManagement, Global FinancialManagement, Global MarketingManagement and Global Business &Design Management. Our postgraduateMA degree pathways in GlobalManagement, Marketing & Finance are anatural progression from ourundergraduate degrees.

RBS London will offer you options tostudy abroad on one of four differentcontinents, together with internshipopportunities throughout your studieswith us.

RBS London also offers short courses,tailor-made bespoke programmes,diverse study-abroad options andEnglish language courses that will helpmatch your study goals.

RBS London’s magnificent location atRegent’s College, in central London’sRegent’s Park, is one of the mostdesirable of any educational institute inthe United Kingdom. Our studentscome from over 85 countries to enjoythe benefits of a private education in asecure and nurturing learningenvironment. The personalised andenterprising approach of RBS London’sacademic and administrative staffensures an exciting universityexperience designed to provide keyskills required to succeed in the realworld of business.

Dr Richard GregsonAcademic Director

Oxford Street

KensingtonGardens

HydePark Green

Park

Westminster

Kings R

oad

Euston Road

West End

Piccad

illy

Strand

Hampstead

CoventGarden St Paul’s Cathedral

Marble Arch

NationalGallery

Trafalgar Square

Houses ofParliament

The RIVER THAMES

Regent’sPark

BritishMuseum

Baker

Street

Madame

Tussauds

RBS London is based on theRegent’s College campus,central London

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“A campus with a wealth ofopportunities” best describes Regent’sCollege. Not only is it one of the fewcolleges that has a campus in centralLondon, but its prime park locationmakes it easy for students to exploreone of the world’s most entertainingcities from dusk to dawn. Baker Streettube station, which is only a 5-minutewalk away, links students to major sitesand attractions in London andadventurous types can take the trainto other major European cities.

London is a city of colours andcontrasts, of ancient history and 21stcentury modernity, a melting pot ofthe world’s cultures and nationalities.Since the Romans founded Londiniumin AD60, London has grown andprospered to establish itself as thelargest, most exciting city in Europe.With a population of 7 million, 30% ofwhom are of overseas descent,London is one of the biggest and mostethnically diverse cities in the world,with around 200 languages spokenwithin its confines. The country’s newsand money are made here, and manyof the biggest multinational companiesin the world are based in London’sfinancial district.

London - a vibrant city


London’s museums and galleries –several of them ranking amongst theworld’s finest – are full of treasurestrawled from Europe and beyond.Monuments from the capital’s moreglorious past, from medievalbanqueting halls to the great churchesof Sir Christopher Wren, standalongside modern wonders such as theTate Modern.

For entertainment, London is trulyunsurpassed. London caters for allshopping tastes, from lively markets inPortobello Road and Camden Town, toexpensive boutiques and worldrenowned department stores such asHarrods and Selfridges. There arehundreds of nightclubs, restaurants andtheatres to choose from, as well as themany London pubs which arerenowned for their character andbonhomie. As the home of the RoyalOpera House, Royal Albert Hall andLondon Symphony, there are facilitiesfor every kind of music lover.

Contrary to popular belief, Londonneed not be an expensive place tolive. The city’s huge student populationmeans that there is plenty of goodvalue accommodation to be found inthe capital and many shops andattractions offer student discounts.From Michelin starred restaurants toall-you-can-eat Indian buffets, there is arestaurant to suit every pocket inLondon.


� BA (Hons) Global Business Management

� BA (Hons) Global Financial Management

� BA (Hons) Global Marketing Management

� BA (Hons) Global Business & Design Management

� Business Management Foundation Course

Undergraduate degree programmes

The BA (Hons) degree programmesrequire three years of full-time study.Each year consists of two semesters oftwelve weeks of tuition, one week ofrevision and two weeks of final exami-nations. In your first year, you will take12 general core modules. In the secondyear, you will take 6 General CoreModules, 1 Pathway Core Module, 2Pathway Electives and 1 Free ChoiceElective. In the final year of your studies,you will take 3 General Core Modules,1 Pathway Core Module, 2 PathwayElectives and 2 Free Choice Electives.Classes meet twice each week, and thesessions are two hours long.

At RBS London we realise that you areunique and plans can change.Consequently, there are two opportuni-ties each year for you to join theUndergraduate degree programme orthe Business Management FoundationCourse. The academic year is dividedinto two twelve-week semesters, begin-ning in September and January.

In your first year, you will also take acompulsory module in BusinessCommunication, which will provide youwith the essential communication skillsneeded to succeed in the moderninternational business world.

Each of the degree programmes beginswith Level 1 (the first year), which pro-vides an excellent introduction to theinternational business world, withopportunities to explore the mainareas of study in Global BusinessManagement, Global MarketingManagement, Global FinancialManagement and Global Business &Design Management. The knowledgeyou will gain, together with academicguidance, will help you to choose themost appropriate BA (Hons) degreefor your skills and aspirations duringyour second year of studies.

The Business Management FoundationCourse is a one year full-time pre-uni-versity course designed for those whowish to study one of the degrees pro-vided by RBS London, but whose pres-ent qualifications do not permit directentry.

Dr. Tommie Anderson-JaquestHead of UndergraduateProgrammes & PrincipalLecturer in Global Business

Our classes are small, with a maximumof 25 students in any class and all stu-dents benefit from a high level of per-sonal attention. Our world class pro-grammes are practical and focus onenabling our students to develop theskills they need to become future lead-ers in the international business world.

Skills and leadership

Every course benefits from additionalcontact time specifically allocated toprovide you with individual help inimproving learning, research, negotiating,presentation and leadership skills.During your second year of studies youwill participate in an off campus leader-ship and teamwork weekend exercise.You will also be encouraged to partici-pate in work experience schemes withsmall, medium and large companies togain valuable practical business skills.

4

RBS London offers the opportunity forStudy Abroad as an optional semestertowards the end of year two. Theprogramme is known as the ‘Gateway’because the selection of eachdestination represents the Gateway toeconomies and geographical marketsacross the globe. All of the StudyAbroad options are taught in Englishso there are no language restrictionson your selection.

RBS London developed thisprogramme to offer students a varietyof opportunities along with the optionto remain at the London campus viathe Gateway to Europe.

Our Gateway partners are:

� Gateway to Europe: RBS London

� Gateway to the Far East: University of Hong Kong

� Gateway to Africa:University of Cape Town

� Gateway to the Americas: - Alliant International University, - San Diego (campuses in Mexico, Los Angeles and San Francisco), - Suffolk University- Hawaii Pacific University

� Gateway to Australasia: Bond University

Our Gateway partners have beencarefully selected on the basis ofacademic standing, internationaloutlook and compatibility of theirdegree modules. RBS London believesthat this is an exciting opportunity forour students to travel and experiencenew cultures whilst gaining a newinsight into academic and businesspractices.

Eligibility for this programme is basedon a minimum grade requirement forthe first three semesters, in addition tostudents maintaining an exemplaryconduct record as ambassadors forRBS London.

Gateway programme


Gateway to the Americas: Alliant International University, San Diego with campuses in:

San Francisco, USA

Los Angeles, USA

Mexico City, Mexico


Gateway to the Americas: Suffolk University, USA

Gateway to the Americas: Hawaii Pacific University, USA

Gateway to Europe: RBS London, UK

Gateway to the Far East: University of Hong Kong, China

Gateway to Australasia: Bond University, Australia (Gold Coast)

Gateway to Africa:University of Cape Town, South Africa

6

BA (Hons) Global Business ManagementUCAS code N123

Degree Characteristics

Students will show their knowledgeand understanding of the globaldimensions of business andmanagement in both breadth anddepth, particularly in the key areas ofpeople, resources and information. Asubject related to global businessmanagement is required for thedissertation.

The first three semesters are commonto all degree pathways (i.e. GlobalBusiness & Design Management, GlobalFinancial Management and GlobalMarketing Management). Students maychoose any one of the degreepathways offered up to the end of thethird semester. In the final threesemesters, you will be able to take acombination of General Core andPathway Modules and a selection ofPathway-focused and Free ChoiceElectives

Future Possibilities

This degree pathway is designed forstudents seeking a broad-basedbusiness career, who want aneducation that will enable them totackle a wide range of challenges inthe world of international business andmanagement.

BA (Hons) Global Financial ManagementUCAS code N342


This degree will allow you to explore,in depth, specialist fields in the financesector, such as multinational financialmanagement, portfolio management, e-commerce and informationmanagement. You will also gain athorough grounding in core businessstudies, which will broaden careeropportunities.

The first three semesters are commonto all degree pathways (i.e. GlobalBusiness & Design Management, GlobalFinancial Management and GlobalMarketing Management). Students maychoose any one of the degreepathways offered up to the end of thethird semester. In the final threesemesters, you will be able to take acombination of General Core andPathway Modules and a selection ofPathway-focused and Free ChoiceElectives.


This degree programme has beendesigned for students who wish topursue an international career with astrong emphasis on finance andaccounting. It is an excellent choice forstudents who wish to enter a career inthe financial services sector, or aposition with financial responsibility.

Undergraduate overview

UCAS Institution Code R18 (RBSL)


BA (Hons) Global Marketing ManagementUCAS code N551


Students will demonstrate a commandof marketing in greater depth than inother degree pathways. A subjectrelated to Global MarketingManagement is required for thedissertation.



This degree has been designed forthose who wish to pursue aninternational career in marketing. It isalso ideal for those who wish todevelop the professional skillsnecessary to obtain responsiblepositions in industry, education,government and non-profitorganisations, or a position withmarketing responsibility.

7Global Business Class“RBS London helped equip me for my career. Through the Design

classes on offer, they have opened a new window, changed my way of

thinking and my views of design through Business Management. I love

living in London because of the accessibility of everything it has to

offer and the design, art and fashion it has.”

Ashley Underhill (USA)

BA (Hons) International Business with Design Management

BA (Hons) Global Business & Design ManagementUCAS code NNC2


Students will demonstrate a commandof Design Management in the contextof Global Business. In particular, theywill show an understanding of theneed to incorporate innovation andcreative awareness in the key areas ofdesign, resources and e-business. Asubject related to Design Managementin the context of Global Business isrequired for the dissertation.


Future possibilities

The degree is an excellent choice forstudents who wish to work in thefollowing areas:

� Advertising/branding agencies

� Public relations agencies

� Publishing houses

� Creative industries

� Management consultancies

� Research and development

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Business Communication

ICT Skills

Economics for Business

Introduction to Global Business

Principles of Business Law

Foundation of Global Political Economy

Research Skills

Quantitative Business Analysis

Introduction to Management

Principles of Marketing

Financial Accounting

Introduction to Creative Thinking in Business

Level 1

Human Resource Management

Issues in Contemporary Management

Marketing Communications

Management Accounting

Managing Design for Business

Business Planning

Issues in Global Business

Students may choose TWO Pathway Electives from:

� Managing New Ventures � Contemporary Regional

Developments: Europe � Issues in Global Political Economy � E-Business Law

Students may choose ONE Free Choice Elective from:

Level 2

Dissertation: Proposal & Lit Review

Corporate Strategy

Dissertation: Design & Submission

Managing Global Trade Operations

Students may choose TWOPathway Electives from:

� E-Business Strategies � Management Issues

for the Family Run Business � Global Resource Management � Global Human Resource Management � Organisational Behaviour

in a Global Context � Entrepreneurship in

the Global Environment

Students may choose TWO Free Choice Electives from:

Level 3

* Not all electives will be available in

each year. Some electives have pre-

requisites which may limit choice

BA (Hons) Global Business Management

UCAS code N123

� Principles of Design Management

� Corporate Brand Management

� Project Management in Creative Industries

� Intellectual Property Law

� Copywriting for Marketers

� Managing New Ventures

� Regional Developments in the Global Environment: Europe

� Issues in Global Political Economy

� E-Business Law

� Customer Relationship Management

� Marketing Research & Forecasting

� Public Relations � Principles of Financial

Management � Financial Accounting II � Assurance and Audit

in the Global Environment

� Company Analysis and Valuation

� Corporation Tax Issues in the Global Environment

� Managing Information and Systems

� Design Management in Practice

� Managing Design & Innovation

� Managing the Design Process

� Managing New Products & Services through Design

� Managing Change: Design Management Perspective

� Managing Strategic Design

� E-Business Strategies � Management Issues

for the Family Run Business

� Global Resource Management

� Global Human Resource Management

� Organisational Behaviour in a Global Context

� Entrepreneurship in theGlobal Environment

� Strategic Marketing Management

� Retail & Channel Management

� Global Marketing Management

� Global Media Management

� Strategic Sales Management

� Service Systems & Marketing

� Multinational Financial Management

� Global Accounting Standards and their Development

� Issues in Corporate Finance

� Financial Portfolio Management

� Managing Real Estate Investment

� Corporate Law for Managers

� Information Systems forCompetitive Advantage

� Strategic Thinking � Issues in Corporate

Finance


BA (Hons) Global Financial Management

UCAS code N342


ICT Skills




Foundations of Global Political Economy

Research Skills





Introduction to CreativeThinking in Business

Level 1









Business Planning

Principles of Financial Management


� Financial Accounting II � Assurance & Audit in the Global

Environment � Company Analysis & Valuation � Corporation Tax Issues in the Global

Environment



Corporate Strategy


Multinational Financial Management

Students may choose TWOPathway Electives from:

� Global Accounting Standards & their Development

� Issues in Corporate Finance � Financial Portfolio Management � Issues in Real Estate Investments � Corporation Tax Issues in the Global

Environment


Level 2 Level 3






� Issues in Global Business


� Regional Developmentsin the Global Environment: Europe

� Issues in Global PoliticalEconomy

� E-Business Law � Customer Relationship

Management � Market Research &

Forecasting � Public Relations � Financial Accounting II � Asurance & Audit in

the Global Environment � Company Analysis &

Valuation � Corporation Tax Issues

in the Global Environment

� Managing Information and Systems




� Managing New Products and Services through Design



� Managing Global Trade Operations

� E-Business Strategies � Management Issues for

the Family Run Business � Global Resource

Management � Global Human

Resource Management � Organistional Behaviour

in a Global Context � Entrepreneurship in the

Global Environment






� Service Systems and Marketing







� Strategic Thinking

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BA (Hons) Global Marketing Management

UCAS code N551


ICT Skills





Research Skills






Level 1 Level 2


Corporate Strategy


Strategic Marketing Management


� Retail & Channel Management � Global Marketing Management � Global Media Management � Strategic Sales Management � Service Systems & Marketing � Corporate Brand Management


Level 3






Business Planning

Customer Relationship Management


� Marketing Research & Forecasting � Public Relations � Copywriting for Marketers � Corporate Brand Management












� Regional Developmentsin the Global Environment: Europe


� E-Business Law � Marketing Research &

Forecasting � Public Relations � Principles of Financial

Management � Financial Accounting II � Assurance & Audit in

the Global Environment � Company Analysis and

Valuation � Corporate Tax Issues in

the Global Environment � Managing Information

& Systems � Corporate Brand

Management




� Managing New Products & Services through Design







Resource Management � Organisational

Behaviour in a Global Context








� Global Accounting Standards & their Development




� Coprorate Law for Managers


� Strategic thinking


BA (Hons) Global Business & Design Management

UCAS code NNC2


ICT Skills





Research Skills






Level 1






Business Planning

Principles of Design Management

Students may choose TWO Pathway Elective from:

� Corporate Brand Management � Project Management in Creative Industries � Intellectual Property Law � Copywriting for Marketers


Level 2


Corporate Strategy


Design Management in Practice


� Managing Design & Innovation � Managing the Design Process � Managing New Products

and Services through Design � Managing Change:

Design Management Perspective � Managing Strategic Design


Level 3










� Regional Developmentsin the Global PoliticalEnvironment: Europe


� E-Business Law

� Customer Relationship Management

� Marketing Research & Forecasting

� Public Relations � Principles of Financial

Management � Financial Accounting II � Assurance & Audit in

the Global Environment � Company Analysis and

Valuation � Corporation Tax Issues

in the GlobalEnvironment

� Managing Information &Systems



� Managing New Products and Services through Design







Resource Management � Organisational

Behaviour in a Global Context















� Strategic Thinking

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The Business Management FoundationCourse is a full-time, pre-universitymodular programme designed for thosewho wish to study one of the BA (Hons)degrees offered by RBS London, butwhose present qualifications do notpermit direct entry to the first year.

The aim of the BusinessManagement Foundation Course is toprepare students for entry into HigherEducation, ensuring they possess thenecessary knowledge, values, skills andcompetencies to undertake one of theBA (Hons) degree programmes offeredat RBS London.

We place great emphasis on encouragingstudents to reflect on their learning andto be increasingly self-motivated and self-critical, with assignments andexaminations becoming progressivelymore challenging and demandingthroughout the course.

The Business ManagementFoundation Course commences eachyear in September and January.

Course Outline

The Business ManagementFoundation Course is made up of 12business modules, with tuition foreach module taking one semester (12 weeks).

Students will study 6 modules persemester and students should expectto be enrolled on the course for twosemesters.

Samantha LaiFoundation Course Leader

Business Management Foundation Course

Semester 2

Legal Environment

Business & Culture

Introduction to the City

Business Language Skills

Consumer Awareness

Business Mathematics

Semester 1

Professional Development

Business Case Studies

Business Presentation Skills

Global Perspective

People & Management

Market Analyses

24 Lessons Per Week

24 hours of Study/Homework Per Week

24 Lessons Per Week

24 hours of Study/Homework Per Week

Assessment is by means of classparticipation, coursework assignmentsand end of term final examinations

Any student failing up to two modulesin the first set of examinations will beoffered the opportunity to retake bothmodules in the second semester.

Any student who has not achieved 10credits by the end of a third semesterof study at Level 0 will be excludedfrom the Course.


BA (Hons) Degree Programme Entry

At the end of the BusinessManagement Foundation Course, wewill assess coursework, examperformance and class participation todetermine whether you are ready toproceed onto a degree programme.

Students need to achieve a minimum of10 module credits to progress to thefirst year of the UndergraduateProgramme at RBS London.(Remember to achieve a ‘credit’ you arerequired to pass both the courseworkand the examination assessments of amodule).

Any student achieving 6 credits by theend of their first semester and alsoachieving a minimum average TotalModule Mark of 60% from these willbe offered the ‘Fast Track’ route ontothe BA (Hons) degree programmes (i.e.will be exempt from further study atLevel 0).

You are asked to identify your likelychoice of degree programme when youapply for the Business ManagementFoundation Course but you will havefurther opportunities to confirm thischoice or opt for a differentprogramme during the course.

UCAS codes:

Business Management Foundation Course followed by BA (Hons) Global Business Management N122

Business Management Foundation Course followed byBA (Hons) Global Financial Management N340

Business Management Foundation Course followed byBA (Hons) Global Marketing Management N550

Business Management Foundation Course followed byBA (Hons) Global Business & Design Management NN12

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RBS London enrols students each yearfrom around the world to its range ofundergraduate and postgraduatedegree programmes. The student bodyrepresents 80 nationalities and thisgreat diversity contributes to theinternational ambience that makes RBSLondon a unique learning environmentin the UK.

Current students by nationality:

Student profile


"RBS London is meeting myexpectations. The School initiallyappealed to me because of itsfriendly and cross-culturalenvironment where internationalcontacts can be made. I am lookingforward to securing an internship inLondon during the summer. RBSLondon offers a flexible studyprogramme and small sizesencourage interactive learning. Thelecturers are very encouraging andcommitted to helping students,which has overcome my earlyconcerns about the language andcultural barrier. The School's amazinglocation in Regent's Park is a greatbonus.

Xuanha Ha (Vietnam)BA (Hons) International Business

533

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EU 28%

UK 17%

Asia 17%

CIS 15%

Rest of Europe 5%

Middle East 8%

Africa 4%

North America 3%

Australasia, Island States

South America 3%

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‘A’ Levels 26%

International 13 Year

Qualification* 30%

Matriculation 13%

Transfer 31%

*Examples of these qualifications are:

VWO

International Baccalaureate

French Baccalaureate

Maturita

Avgangsbetyg

Abitur

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RBS London enrols students frommany backgrounds and a range ofqualifications. 26% of all registeredstudents hold A Level qualifications, andthe majority of qualifications held bythe remainder are 13 Year andfoundation qualifications as thefollowing chart shows:

Range of qualifications:


Graduate profile

Bianca Lee Imerman BA (Hons) International BusinessCitizenship United KingdomDate of Birth May 19, 1983Career InterestsSales & Marketing, Fashion & Cosmetics, Marketing & Advertising, Public Relations

Education

2003 – 2005: Regent’s Business School London, UKBA (Hons) International Business2001 – 2003: University College London, UKStudied for BA (Hons) Italian with Business Studies2000 – 2001: Mander Portman Woodward, London, UK'A' Levels1995 – 2000: Queens College School For Girls, London, UKGCSE's

Languages

English (native speaker), Italian (good working knowledge), French (basic knowledge)

Work experience

9/2004 – present: Whyte and Mackay, London UKContinually work for this company part-time in all the divisions of the business.

6/2004 – 8/2004: Leon Restaurant, London, UKStart up company. Saw the business plan put into action, first from employment of suitable candidates to the actual opening of the restaurant.

6/2003 – 8/2003: Whyte and Mackay, London UKAssistant to Marketing Director. Involved in the process of developing ideas and adverts for various products.

6/2002 – 8/2002: Rotch Property Group, London UKAssistant to Managing Director. Learnt about the UK property market, both commercial and residential.

6/2001 – 7/2001: Dream Gate Property, London UKLetting Agent. Dealt with clients and presented properties.

6/1999 – 8/1999: Del Monte Foods, Bologna, ItalyAssistant to Marketing Director. Gained in-depth knowledge of the company and their products.

Transferable skills

Technical Skills Database Research, Interviewing Skills, Meeting SkillsOrganisational Skills Public Relations, Sales & MarketingSocial Skills Leadership, Listening Skills, Team Work

16

MA Global Management

Designed to respond directly to theneeds of candidates who intend tofollow a career in internationalmanagement, this degree does notassume any business studiesknowledge and is therefore accessibleto students with a non-businessdegree.

Career progression: StrategicManagement, Manufacturing, IT,Banking, Human Resources,Management Consulting.

MA Global Management (Marketing)

Designed for graduates with a non-business degree, this programmeincorporates the practical, theoreticaland technical aspects of internationalmarketing, providing an excellentfoundation for a career in a marketingrelated area.

Career progression: RetailManagement, Market Research,Insurance, Marketing Consulting,Advertising, Copywriting.

MA GlobalManagement (Finance)

Designed for graduates with a non-business degree, This programmeincorporates the practical, theoreticaland technical aspects of internationalfinance, providing an excellentfoundation for a career in a financerelated area.

Career progression: Finance, Banking,Insurance, Management, Accounting,Human Resources, Public Relations.

Postgraduate study at RBS London


British Masters & American MBA in only 15 months

Students who take one of the RBSLondon MA programmes will be ableto join the Webster University MBAprogrammes delivered at Regent’sCollege.

With credits awarded for the MA andby scheduling study plans it is possiblefor students to achieve bothqualifications within 15 months. Pleasecontact the Admissions Office forfurther details:

Tel: +44 (0)20 7487 7505Fax: +44 (0)20 7487 7425Email: [email protected]


Programme structure

RBS London’s Masters Programmes aredesigned to enhance your proficiency ina specific area as a continuation fromyour undergraduate studies, or offer achange of career in an increasinglycompetitive job market.

These 180 credit postgraduateprogrammes are full-time and generallyrequire 12 months of study. ForSeptember entry students the first 8months [September – May] is the class-based taught programme, and the final3 months will focus on your individualResearch Project/Dissertation. Studentstaking an Internship do this oncompletion of their research projectand therefore their MA programme willlast 15 months.

Modules are integrative in nature andcut across functional businessboundaries, reflecting the reality ofbusiness practice.

The RBS London postgraduateprospectus provides further details onthe MA programmes. To order a copyplease contact the RBS LondonAdmissions Office.


“The lecturers on the MA programmeare brilliant. I appreciate the small studygroups here at RBS London in a beautifulcampus location.”

Debby Afeah (Nigeria) MA Global Management (Marketing)

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Careers service

International employment markets area tough environment. Achieving yourgoals in this field takes dedication,commitment to performance,academic achievement and a set of keyqualifications that can only be learnedthrough meaningful work experience.The Careers, Placements & AlumniService (CPAS) at RBS London iscommitted to these ideals, and worksproactively to provide our studentswith the opportunities they need tosucceed.

Our careers service offers:

� Individual induction sessions

� Interview preparation

� Company research

� CV and covering letter advice

� Annual Careers Fair

� Use of specialised online CPAS resources

� Alumni & networking events

� Publication of Graduate ProfilesThe CPAS team co-ordinate creation

and distribution of this publication to

employers world-wide, who contact the

School regarding their interest.

In addition to this, we organise Alumni& Networking Events where currentstudents get a chance to meet someof their successful forebearers andbusiness professionals. We liaise withcompanies and foster a network whichstudents can utilise in their search forwork experience placements, businesscontacts, or career opportunities.

Careers, placements & alumni



Resources

The CPAS offers a wealth ofinformation to help students with theirjob/placement search. Through iAgora(www.igora.com) students can accessdaily updated business and job marketintelligence, including employment andinternship opportunities across the UKand Europe. Our careers library holdsbusiness directories, magazines anddigital media.

Job Bulletin

The Job Bulletin is an essential tool forstudents looking for a job, workplacement and, of course, graduateprogrammes. It is emailed weekly toour students and available online.

Careers Fairs and networking

In response to the ever changingnature of international job markets, wecontinually re-evaluate our proceduresto ensure efficient and practicalservice. An example of this is themodernisation of the classical CareersFair. The majority of internationalemployment opportunities are rarelypublished, but given directly toindividuals known to employers. Wehave combined key networkingelements into our future events,providing a platform for both studentsand recruiters informally.

Some of the companies attendingprevious Careers Fairs and networkingevents include:

� Dresdner Kleinwort Wasserstein

� Bloomberg

� Marsh

� SAXO BANK

� IPAC

� Mintel

� UBS

� Barclays

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Work experience

Whilst not a formal requirement atRBS London, it is vital for everystudent to undertake work experiencewith a variety of companies to developa practical understanding of businessoperation. RBS London encouragesyou to undertake work experience,providing support before, during andafter placement completion.

Sectors of industry for work placements:

Banking & Finance 24%

Consumer Goods 18%

Consulting 10%

Media, Advertising & Marketing 9%

Manufacturing, Mining & Production 8%

Energy Sources 6%

Property 5%

Public Service & Education 5%

Engineering 3%

Chemicals & Pharmaceuticals 3%

Design & Fashion 3%

Telecommunications/E-Commerce 3%

Health 2%

Transport, Travel & Logistics 1%Mariona CentellasCareers, Placements & Alumni Manager

“RBS London is fortunate in its size -we can combine placements, careersguidance and keeping in touch with ouralumni within one unit. This enables usto build up a network connectingacademic staff, international companiesand, most importantly, the current andpast students. This helps us feed backcurrent experience from theworkplace directly into the curriculum,helping us to achieve the ultimate aimof RBS London - to assist you upongraduating with finding a job thatmatches your abilities and aspirations.”


RBS London Alumni

We are very proud of our Alumni,many of whom have gone on to beoutstandingly successful in the globalbusiness environment.

Sergey Sidorov studied InternationalFinance & Accounting at RBS London.After Graduation he joined Glencore(UK) Ltd, a global independent tradinghouse. At Glencore he started out inthe Oil and Projects Structured Financeteam, and then moved into the RiskManagement team. Sergey now reportsto the Company's Chief Risk Officer.

“The work is demanding and I worklong hours, but I am eager to learn howthe global commodities’ market works,and progress within Glencore... Thesubjects I studied at RBS London,particularly Accounting, Finance andInternational Trade Operations, havehelped me tremendously inunderstanding the intricacies of my job.”

Sergey Sidorov (Russia)BA (Hons) International Finance &Accounting

“I graduated from Exeter BusinessSchool with an HND in Business andMarketing after which, in September2002, I joined RBS London. In May2004 I graduated with a BA (Hons)International Marketing. Studying at RBSLondon was a big challenge and a lot offun. One of the biggest challenges waskeeping up with my work placement,while still enjoying my social eventsoutside and inside college and mostimportantly my college work.

I have made friends from all over theworld and now, with the AlumniAssociation, I will be able to keep intouch with them over the comingyears.

RBS London is an extremely differentstudy environment compared to otheruniversities in London. It is truly aninternational environment, wherestudying with students from so manycultures has helped my studies over theyears. The School is in a stunninglocation with excellent student facilitiesand has lecturers who are supportivewith high quality teaching skills. Theadded benefit of small class sizes helpedme greatly. ”

Anita Gurjar (UK)BA (Hons) International Marketing

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RBS London gives you manyopportunities to network and adaptyour practical skills to the real businessworld. Through our Connect eventsyou will be given the opportunity tointeract with leaders and seniorexecutives from a variety of businessesaround the globe. We compete everyyear in the IBM Universities BusinessChallenge and, more recently, theInternational Collegiate Business Strategycompetition against some of the topuniversities and colleges worldwideand have consistently ranked withfinalists every year.

RBS London Connect

RBS London Connect is a forumorganised and chaired by students. Itaims to give them the opportunity toextend their network and gain aninsight into the realities of life ininternational business.

Leaders and senior executives from avariety of companies are invited tocome and address the forum aboutthe practical needs of internationalbusiness and employmentopportunities after graduation.

RBS London Connect aims to host atleast two of these networking eveningsevery term. Previous speakers haveincluded:

� Kamal Richard Sadak, Senior Vice President, Merrill Lynch InternationalBank

� Freddie Hospedales, Marketing and Communications Manager, KPMG

� Moni Arora, Principal Consultant, Euphony Telecommunications Ltd.

� Howard Biederman, Managing Director, Projects Unlimited

� Janet Hull, Managing Partner, Lewis Moberly

� Tom Teichman, Chairman, New Media Spark plc

� Altaf Kara, Partner, Accenture

� Mark Brandis, Managing Director, RPM 3

� Jane Mann, Director, Maple Consulting

� Sian Eggert, HR Consultant, PitchardEggert Associates

Student opportunities


IBM Universities Business Challenge

For the second time in three years ateam from RBS London has reachedthe final of this prestigious competition.In 2005, our MA team achieved secondplace in the competition final. RBSLondon students compete successfullyagainst some of the biggest businessbrains from the best universities in theUK. The Universities Business Challengeis an opportunity for teams of studentsto demonstrate their skillscompetitively. This is an annual eventsponsored by leading organisationssuch as IBM, Diageo, The Royal Navy,Procter & Gamble and BritishAerospace.


“RBS London is a dynamic School withan action-centred and practicalinternational focus. It is very receptiveto innovative ideas and is an excitingand go-ahead place to work forstudents and staff alike.”

Dr. Richard GregsonAcademic Director

Dr Gregson holds B.SC, M.SC, Ph. D(Cranfield), Member of the StrategicPlanning Society. He has over 20 yearsteaching experience in MarketingOperations and Strategic Managementand administrative responsibilities withuniversities and business schools in theUK, Africa and US. He also hasmanagement experience with Pfizer andBritish Oxygen.

“ Taking part in the IBM Businesschallenge in 2004 -05 was a trulywonderful experience and an enrichinglearning curve for us all. It combinesthe pressure of working under timeconstraints while harnessing thestrengths of our multi-cultural team tomake an efficient group.

One thing that stands out is theintegrity of the simulation in whichteams compete for market share,profitability, share price and customer satisfaction. This makes the competitionincredibly real and challenging. It will beexcellent on the CV, make a usefultalking point at interviews, and I willremember it for many years to come.Not bad to come 2nd out of 139university teams. Just beaten by ImperialCollege London!”

Team captain: Raheel Tanwir (Pakistan)MA International BusinessAdministration

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“RBS London provides an exciting andinnovative environment for studentsand staff. Our aim is to ensure thatstudents maximise their potential forsuccess and progress to challenging andrewarding careers.”

Dr. Tommie Anderson-JaquestHead of Undergraduate Programmes &Principal Lecturer in Global Business

Tommie has gained academiccredentials in the USA (her nativecountry) and in the UK. These include:B Mus (with Honors), SouthernMethodist University (Texas); M Mus,Northwestern University (Illinois); DMus (ABD), University of Indiana; MA(Sociology), what is now LondonMetropolitan University; MA(International Relations -- Distinction),University of Southern California, andPhD (Economics - InternationalRelations), the London School ofEconomics and Political Science (LSE).

Tommie’s career experience has beenwide and varied. After working as aprofessional musician in the USA andthe UK for many years, she became theSenior Research Analyst in theEconomics Division of the InternationalCoffee Organisation located in London.In the early 1990s, she became a

University Lecturer and subsequentlydesigned and delivered courses inbusiness, international relations, politicaleconomy, communications, sociologyand music in UK-based universities,including the University of Maryland(UK division), LSE, City University andthe European Business School London.She joined the RBS London faculty in1999 and has held various positions inthe School since that time. In additionto her present role as Head ofUndergraduate Business Programmes,Tommie is also the Dissertation Co-coordinator for the School. She is amember of the Royal Institute ofInternational Affairs and the HigherEducation Academy.


Regent’s College is situated in central London’s beautiful Regent’s Park. Built in 1913, the campus was part of the University of

London until 1985. Around the main quadrangle of classrooms lie halls of residence, lawns, tennis and basketball courts and, beyond

this, the ornamental gardens and lakes of Regent’s Park. This tranquil environment is only 15 minutes away from the financial centre

of London, the West End and the many attractions of this exciting European city.

Regent’s College - a unique environment

European Business School London, isthe first private business school in theUK to award articulated Bachelors-Masters degrees. In 41/2 years you canqualify with a BA (Hons) inInternational Business and a specialistMasters degree.

The one year MBA InternationalBusiness provides career enhancementfor graduates seeking senior levelmanagement opportunities.

Each year, EBS London graduates offeremployers something unique – aworld-class business educationcombined with excellence in languages,study abroad and intensive workexperience in blue chip companies.

www.ebslondon.ac.uk

The School of Psychotherapy andCounselling Psychology offersFoundation/Certificate Programmes,Pre-Professional programmes (MA andPostgraduate Diplomas), ProfessionalProgrammes (Advanced Diplomas) andMPhil/Phd Programmes, together withcourses aimed at the businesscommunity.

www.spc.ac.uk

Regent’s American College London,offers four year American degrees withMajors in Management and Marketing,Media Communications, Social Science,International Relations, History, PoliticalScience, Public Relations andPsychology leading to a BA degreefrom Webster University, USA.

www.bacl.ac.uk

Webster Graduate School, offers thelongest-established American MBAprogramme in London, an MS inFinance and MA degrees inInternational Relations, InternationalBusiness, Marketing, Human ResourceManagement, Management &Leadership, Computer Resources &Information Management. Allprogrammes lead to the award of adegree from Webster University, USA.The high quality of our Americandegrees, delivered by British academicsat our unique location, provide "thebest of both worlds.”

www.webster.ac.uk

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To ensure that your stay on campus isas comfortable and convenient aspossible, we have ensured that a fullrange of services is easily available.

Student Centre

With the hassles of daily life sortedout, the Student Centre is there tohelp you get the most out of life inLondon. The Centre arranges regulartrips to cities and sites of historical andcultural interest, including Paris andEdinburgh.

Parties, karaoke nights, quiz nights andmany other social events are heldregularly. Details of tickets, forthcomingtrips and activities at Regent’s Collegeare announced in the Centre’snewsletter, Inner Circular.

Sport

Regent’s College has a newly refur-bished on-campus gym with weighttraining and exercise machines, plus adance studio and a range of fitnessclasses. These facilities are free for allstudents.

Regent’s College has football, volleyballand basketball teams, competing againstother colleges and universities inLondon. Outdoor events include golftournaments, park fun-runs and a miniworld cup, which take place everysemester. We have our own tennis andbasketball courts with lawn tennis andvolleyball courts available in thesummer. As well as using our ownsports facilities, you can join theUniversity of London Student Unionand International Student House, aswell as clubs or other groups to suityour interests.

Meals and leisure

If you live in the Halls of Residence,your meal card is included in the priceof accommodation. The Refectory isthe main dining room, offering a wideselection of dishes from around theworld. The Regent’s Brasserie is afavourite place for a quick break orcoffee and the Student Bar has a largescreen television, a pool table and tablefootball.

Health care

Full details of the health carearrangements for RBS London studentsare in the Student Centre’s handbook.Depending on your nationality, thelength of time you have been residentin the UK and the nature of yourmedical condition, you may be eligible

The comforts of campus life

to receive free medical treatment onthe National Health Service. StudentServices will be happy to advise you onyour eligibility and to give guidance onregistering with a local doctor.

We recommend that non-EU citizenstake out private health insurancebefore coming to the UK.


Database and Tate Library

To ensure you have the informationyou need at the right place and theright time, we provide a campus-widedatabase network which gives youaccess from classrooms and study areasto over 20 databases and web-basedinformation sources. This enables you todownload or print realtime market andfinancial data (Datastream & GlobalAccess) or marketing reports (Mintel),as well as articles from The Economist,The Financial Times, The Wall StreetJournal, The Times, The Guardian andThe Independent. You also have on-the-spot access to specialist databases onbusiness, social sciences and currentaffairs.

In addition to the 38,000 volumes in itsmain collection, the Tate Library holdsover 300 specialist and professionaljournals, as well as newspapers fromother countries. The electronic journalservice enables you to search anextensive database of further articles.

Students have access to the extensiveresources of the British Library, as wellas use of the library network of theUniversity of Westminster. The nearestone, on the Marylebone campus, is onlya five-minute walk away. A full catalogueof the Marylebone library is available athttp://www.wmin.ac.uk/page-611

Information Technology Centre

The campus has over 200 networkedPCs and Apple Macintosh machines,providing Internet access and othernetworked resources. Four teachingrooms are equipped with presentationfacilities and programmes using themost up-to-date computer tools, suchas web and media production. Fiveadditional rooms provide open accessseven days a week and staff are onhand to give you expert advice. We usebusiness software applications includingMicrosoft Office, SPSS, EQL,Macromedia Developer, ChiefExecutive, and Test Manager. Wirelesshot-spots provide additional Internetaccess across campus.

Personal counselling

A number of experienced staff areavailable to give you assistance withpersonal matters if required, includingstaff at the Student Services Office andthe Resident Assistants in Reid Hall. Ifyou wish to seek further help, we canarrange for you to see a professionalcounsellor.

Learning resources

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Reid Hall

Housing 240 students, Reid Hall looksout over the lake and park surroundingthe campus. The level of security atthe Halls of Residence offers peace ofmind to students and parents. Acollege representative is on duty at thefront desk 24 hours a day and you willhave keys to both the main door andyour own room. Rooms are availableas singles, twins or triples.

Each twin room is furnished with 2beds (usually bunks), night stand,wardrobe, desks, chairs and studylamps. Linen and duvets (comforters)are provided. Fresh linen is alsosupplied every two weeks. There isInternet access in the lobby of ReidHall and all bedrooms. Reid Hall alsoprovides a coin-operated launderettefor students to do their own laundry.

Oliver Hall

Oliver Hall is a small, self-containedresidence of 12 twin rooms located inthe main campus buildings. The Oliverrooms have similar securityarrangements to Reid Hall withresidents holding pass keys allowing fulluse of Reid Hall services.

We recommend that first year studentsshould try for on-campusaccommodation, as the friendships youmake living with students from othercountries are very much part of theexperience of international education.However, places are limited and theremay be a waiting list.

Accommodation


Many students choose to live off-campus during their studies. There are avariety of off-campus housing optionsavailable to students in the areasurrounding Regent’s College -including residence halls, sharedapartments and home-stays. If youcontact the Accommodation Officethey will be able to provide you withdetailed information on all theseoptions.

“I found my time in Reid Hall a veryimportant experience. Of course, livingoff campus can also be a good choicefor many students, but living in ReidHall made me feel part of the wholeplace. I would really recommend tryingfor a room.”

Dana Kenny (USA)Study Abroad

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Accommodation fees

"RBS London has a truly internationalenvironment where studying with studentsfrom so many cultures helps my own studiesin international business; in fact I have learntto speak Spanish (my fourth language) justfrom friends I have made here!"

Alessandra Zara Malacrida (Switzerland) BA (Hons) International Business

Global Business Class

Jan 2008 - Jan 2009

Weekly rates for one person, including all meals and bills

Reid Hall

Single Room £270

Twin Space £220

Triple Space £188

Oliver Flats

Single Room £298

Double Space £270

Damage Deposit for all on-campus accommodation £100.All fees are reviewed annually and may be subject to change.

“One of the things I like most aboutRegent’s College is its location - I don’tthink there is another university inLondon that is situated in the middle ofa beautiful park with such a gorgeouscampus.”

Arsim Sadiku (Kosovo) BA (Hons) International Finance &Accounting

How to apply for housing

Contact James Barnes, theAccommodation Officer, as soon as youaccept our offer of a place:


Please be aware that on-campus housing is issued on a first come, firstserved basis and is normally full byMay/June for those students wishing tostart in September.

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Admission requirements

Our decision to offer a place is guidedby our mission to educate futureleading managers. Our students comefrom many backgrounds, but they allshare a combination of academic abilitywith an enthusiasm for new challenges.We invite applications from studentswho can demonstrate that they havethe following qualifications:

� Motivation and potential to succeed in an international business career

� Passes in a combined total of seven GCSE and GCE A Level subjects with at least two at GCE A Level including GCSE Maths and English orits equivalent, for example:

� Two passes at A1 or AS Level may replace one A Level

� Four Scottish Highers

� International Baccalaureate Full Diploma

� French Baccalaureate

� Abitur

� Maturita

� US High School Diploma with three AP’s grade B (or two AP’s grade A) and an SAT composite score of 1100

� Swedish Avgångsbetyg

These are just some of thequalifications we accept for admissionto our programmes. Please contact theAdmissions Office for furtherinformation.

Please note - if you are applying with a12-year school qualification such as anAmerican High School Diploma(without any AP passes), you willnormally be required to complete ourone-year Business ManagementFoundation Course before progressingto the main BA (Hons) degreeprogramme (see page 12).

English language

If your mother tongue is not English,we will require evidence through anaccepted test certificate:

� GCSE English with grade C or higher

� IELTS with a score of 6.0 overall (5.5for Business Foundation Course)

� TOEFL score of at least 550 (213 computer-based test) (535/203 for Business Foundation Course)

� IGCSE English as a Second Languagewith a grade C or above

� Cambridge Advanced Certificate, (grades A-C)

� Other English Language Certificates (BEC, APIEL) may be considered on an individual basis

The Admissions Office will requireoriginals or certified documents of allqualifications. All non-English documentsmust be accompanied by acertified/notarised English translation.

Entrance test and interviews

We do not normally interviewcandidates. Entrance tests or interviewsmay be used to assess students withunusual qualifications, or where theSchool needs more information to helpin making a decision, especially withregard to language proficiency.

Open Days

Come and see RBS London in personat one of our informative Open Days.These are held monthly throughout theyear and provide an excellentopportunity for you to learn aboutwhat RBS London has to offer. EachOpen Day consists of:

� Talks by senior staff outlining our courses

� A campus tour

� An informal buffet lunch

You will have an opportunity to meetand chat with both RBS Londonstudents and academic staff during yourvisit.


You can also apply online:www.rbslondon.ac.uk/applyonline

International visits

Alternatively, if you do not live in theUK, why not contact us to find out ifwe will be visiting your country orschool this year. RBS London regularlytakes part in education exhibitions allover the world giving you the chanceto find out more about our coursesand talk to a member of staff aboutstudying in London.

If you wish to attend an Open Day, orto find out more about our exhibitionschedule, please contact our ExternalRelations Office:


Disabilities and learning difficulties

RBS London will make every

reasonable effort, within the resources

available, to support registered students

with a disability or learning difficulty.

Prospective students are given the

opportunity to disclose any disability or

learning difficulty on their Application

Form. The Admissions Officer, working

with the School, will discuss specific

requirements related to a disability or

learning difficulty with the applicant. All

discussions and information regarding a

disability or learning difficulty will be

treated in a confidential manner.

Students with dyslexia or a specific

learning difficulty are required to

provide the necessary documentation,

such as an educational psychologists

report or equivalent if they wish to

receive additional support. The

assessment should have been carried

out no more than two years prior to

the student joining the programme. If

it is in a foreign language, a translation

must be provided.

Any data collected regarding students’

disabilities or learning difficulties is

stored on the School’s student record

system, which may only be accessed by

authorised personnel.

In accordance with the Disability

Discrimination Act (1995) and the

QAA code of Practice for the

Assurance of Academic Quality, Section

3, Students with Disabilities (1999),

Regent’s College is currently

undertaking an extensive refurbishment

and building programme to improve

access to and within its buildings. This

is a continuing programme to facilitate

and improve access to almost any part

of the college via ramps, lifts and

automatic doors. Installation for better

signage and toilets for disabled students

are also part of this comprehensive plan.

Open Days 08

January Tue 8

February Tue 5

March Tue 4

March Sat 15

April Tue 1

May Tue 6

June Tue 3

July Tue 1

August Tue 5

August Sat 16

October Tue 7

November Tue 4

November Sat 15

December Tue 2

Open Days 09

January Tue 6

February Tue 3

March Tue 3

March Sat 14

April Tue 7

May Tue 5

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Financing your studies

Tuition fee support & student loans

If you are a national of the EuropeanUnion you may qualify forundergraduate financial support. Youshould make your application to theDepartment for Innovation, Universities& Skills (DIUS) as soon as you havesecured a place on the degree course.Nationals of non-EU countries residentin the UK may qualify for support andshould contact the DIUS or their LocalEducation Authority to determinewhether funding from this source willbe available to them, includingassessment for a student loan.www.dius.gov.uk

The International Education Finance Corporation (IEFC)

The IEFC has developed theInternational Student Loan Program andthe Canadian Higher Education LoanProgram (CanHELP). IEFC offersfinancial assistance for those from theUSA and Canada who wish to study inforeign countries:

International Education Finance Corporation222 Forbes RoadSuite 406, BraintreeMA 02184USA

Tel: 888 296 4332 (US & Canada)00 800 1270 1270 (International)

Fax: +1 781 849 4000Email: [email protected]

Other awards

Details of organisations which offerfinancial assistance can be found in theDirectory of Grant Making Trusts(published by the Charities AidFoundation) and in the Grants Register(published by Macmillan Press). Both ofthese are available in most publiclibraries.


Academic exellence awards

This scheme offers students thepossibility of up to 50 percent off theirtuition fees. It is important to be awarethat the awards do not cover the fulltuition fees.

Merit:

Open to: Degree seeking students atRBS London. The merit awards areawarded to students with strongacademic achievements and potential.Worth: Up to half the tuition fees.

Work/study:

Open to: Degree seeking students atRBS London. The work/study awardsare awarded to students with strongacademic achievements and potential.This is a task-based award, wherebythe holders are required to work aspecified number of hours per week(normally 10 hours, up to a maximumof 20 hours) during term time in aparticular department of Regent’sCollege in return for partial remissionof tuition fees.

How to apply:

1. First you must apply to RBSLondon. This can be done on-line(www.RBSLondon.ac.uk/applyonline).You can also apply using the applicationform enclosed in this prospectus.

2. Along with your application formyou must send a 300-350 wordstatement to the attention of the‘Scholarship Committee,’ stating whyyou should be considered for theaward and what contribution you feelyou will make to the School.

3. Once you have been accepted tothe School, your scholarship applicationwill be forwarded for consideration atthe next meeting.

Note: All awards are subject to theholder maintaining good academicstanding throughout the degreeprogramme.

Student work in London

Students who are citizens of countriesof the EU are eligible to work in theUK for up to 20 hours per weekduring term time and full time duringholidays. While this may be of somehelp to you, please understand thatpart time wages are seldom above theminimum wage in UK (£5.52 for ages22+ and £4.60 for 18-21) and anyearnings will not be substantial. Wewould recommend that you not counton working in the UK to substantiallycontribute to funding your tuition andfees.

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Tuition fees - Jan 2008 / Jan 2009

Jan 2008 Sept 2008 Jan 2009

Business Management Foundation Course Full Annual Fee £9,950 £9,950 £9,950

BA (Hons) Degrees Tuition Fee per Year £10,950 £11,250 £11,250

Additional Module Charged for more than 8 credits per year - undergraduate level £1,370 £1,405 £1,405

Registration Fee Initial (once only) Non - refundable registration fee £350 £350 £350

Non EU Advance Deposit Non-refundable deposit towards tuition fees for Non- EU Students £700 £700 £700

Alumni Fee Charged once £300 £300 £300

Inbound Study Abroad Tuition Fee – 1 Year £10,950 £11,250 £11,250

Inbound Study Abroad Tuition Fee – 1 semester £5,475 £5,625 £5,625


Payment & refund policy - Jan 2008 / Jan 2009

Payment of fees

Students who begin a course and thenwish to withdraw must do so officiallyin writing using the Withdrawal fromStudies Form.

Once a student has officially withdrawnfrom the School, they may claim arefund of tuition fees. Requests forrefunds of tuition fees must be made inwriting to the Finance Manager, andmust be made within 2 weeks of theirofficial withdrawal date.

Refunds will be given in accordancewith the following scale:

� Withdrawal within the first two weeks after the official registration date: 80% of tuition fee

� Withdrawal within the third week after the official registration date: 60% of tuition fee

� Withdrawal within the fourth week after the official registration date: 40% of tuition fee

� Withdrawal after the fourth week after the official registration date: no refund

The official registration date referred to above is that appropriate to the first semes-ter of study in the year for which the annual tuition fee has been paid. Appeals con-cerning a refund policy decision may be made to the Finance Manager.

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ACC4800 Financial Accounting ICovers the recording of financialaccounting information and thepreparation and basic analysis of thethree main Financial Accountingstatements: the Income Statement, theBalance Sheet and the Cash FlowStatement. Upon successfulcompletion, students will be able tointerpret financial statements, usingratio analysis and to record basicfinancial accounting transactions. Theywill also know how to prepare profitand loss accounts and balance sheetsfor sole traders and limited companies.

ACC5200 Management AccountingCovers the preparation andinterpretation of accountinginformation that is required for day today management decision making andcontrolling costs. Upon successfulcompletion, students will know how toprepare and to use budgets and tocompare actual costs against budgetedcosts. They will also be able to evaluatethe importance of cost, price andquantity for organisations and tounderstand the basis of pricing andpricing decisions

ACC5820 Financial Accounting IICovers the preparation and analysis ofgroup accounts under InternationalAccounting Standards, accounting forassociated companies and thetreatment of Mergers and Acquisitions.The problem of inflation/rising pricesand how accountants have attemptedto account for its adverse effects isalso considered. Upon successfulcompletion, students will be able tointerpret the various aspects ofconsolidated accounts, to appreciatesome of the more obvious limitationsof financial accounts and to preparefinancial statements adjusted for theeffect of rising prices.

BUS4100 Introduction to Global BusinessProvides a foundation in the basicprinciples of global business. Casestudies and indepth reviews of topicalissues are used to facilitate learning,and the module content will focusupon the rapid changes that are takingplace in the early 21st century. Uponthe successful completion of thismodule, the student will be able toidentify the key factors contributing tothe changing business environment.

Module descriptions - Undergraduate

BUS5900 Issues in Global BusinessFocuses upon the patterns ofdevelopment and changes in the globalbusiness environment and their impactupon the strategies and operations ofglobal SMEs and MNCs. Current primefactors affecting global businesses areinvestigated e.g energy, labour, greenbusiness, the information economy. Thestudent will have the opportunity toapply the features learnt to his/her ownproject related to global business.

BUS6360 Entrepreneurship in theGlobal EnvironmentInvestigates the increasing role of theentrepreneur in global business.Creativity and innovation are importantelements of this module, which alsodevelops the themes originated byMGT5540 in the second year. Themodule provides an important analysisof the characteristics of theentrepreneur who will play anincreasingly significant role in thegrowth and development of nationaleconomies.

DSM4600 Introduction to CreativeThinking in BusinessProvides an overview of creativethinking which demonstrates its crucialimportance in generating businessgrowth. Students will learn tounderstand the value of creativity andcreative thinking as a component ofinnovation and its links to designpractice, recognising the implications forbusiness success. They will also acquirehands-on experience of implementingcreative ideas into organisationsthrough the application of selectedprofessional design tools to generatesuitable business outcomes andpromote innovation. Upon successfulcompletion students will understandthe importance of creativity toinnovation and its implementationwithin business organisationsworldwide as well as in a personalcontext.

DSM5200 Managing Design for BusinessDelves into the specifics of therelationship between design andbusiness, fostering abilities to recognisethe added value that design can bringto business. Students will explore howdesign processes are integrated intomarketing, innovation and the strategicaspects of running a business as well asexamining the attitudes towards designin different national/cultural contexts.Upon completion students will

demonstrate an understanding of theways that design can be used effectivelyas an operational resource within abusiness context, whilst producingdesign proposals that address a rangeof business needs. They will alsodevelop their own justifications as towhy design is vital to business.

DSM5660 Project Management inCreative IndustriesFocuses upon the specifics of managinga project within the creative industries.The module will facilitate a criticalunderstanding of differentresponsibilities that need to beaddressed when managing adesign/creative project, including theimportance of leadership and projectchampions. Upon successful completionstudents will be able to negotiate theformation of processes and strategiesrequisite for successful management ofcreative teams within a global context.They will also know how to utilisevarious tools to generate successfulproject concepts and develop designbriefs, whilst judging personal ability tobecome design project leader orchampion.

DSM5670 Corporate Brand ManagementCovers the management of brands andidentities for diverse audiences.Students will acquire an overview ofthe significance of a corporate identityand brand value to the internalstructure and corporate culture of anorganization alongside its externalpromotion. They will engage with themanagement processes of identitiesand brands focusing on how they arecommissioned, created andimplemented. Upon successfulcompletion students will be able tomake qualitative judgments about therelative values of competitive designproposals within the context of brandand corporate identity. They will also beable to prepare specifications andcommission appropriate for designpractitioners, whilst managing theimplementation of a new identity orbrand.

DSM5900 Principles of Design ManagementExplores in-depth the concepts,importance and value of designmanagement. Students will have anopportunity to apply a selection ofdesign management tools such asdesign audits or design briefs to real-lifesituations, whilst formulating design


proposals that aim to build and/orimprove upon the design processes andstrategies presently existing inbusinesses. Upon successful completionthey will be able to illustrate the valueof design management as an effectivetool in fostering innovation andbusiness growth, whilst taking accountof the impact design management hasat an operational level within a globalbusiness context. Students will also begiven the opportunity to develop theirown tool-kits for instigating success andgrowth through the use of designprocesses and design thinking in abusiness context.

DSM6410 Managing Design and InnovationDevelops an understanding ofinnovation in relation to creativity andthe discovery of new ideas as astrategy for generating business growth.In particular, it aims to facilitate studentawareness of the importance of usingthe design process as a viable tool ingenerating such discovery, not only toidentify the need for innovation, butalso to recognise barriers within thebusiness context that might stifle itsimplementation. Upon successfulcompletion students will be able todevelop and present proposals that relyupon the design processes of discoverywhich support high-involvementinnovation. They will also know how toanalyse and respond to the impacts oftechnological and socio-cultural changesupon innovation and be able todetermine their own tool-kits formanaging innovation in businesseseffectively.

DSM6420 Managing the Design ProcessBuilds upon the understanding of therole of design in a business context,focusing away from the operationalaspects towards its strategicimplementation. Students will gain anappreciation of design process asstrategic tool within a business context,whilst exploring what information isneeded to enable creative decisions tobe taken. They will engage with thedilemmas of the design/businessinterface, while critically reviewingexamples of case studies of cross-cultural scope, with particular focus ondesign strategies adopted by globalorganisations. On successful completionstudents will have the skills and theknow-how to appraise the applicationof design information so as to promptcreative decision-making within businessorganisation, whilst demonstrating howto find and how to select the 'best'new products and services.

DSM6430 Managing New Productsand Services through DesignExplores the total process by whichproducts and services are developed

and the way in which that developmentis organised. Students will learn torecognise how the management ofnew products and services can beapplied as a principle embodying allbusiness functions from the initialtrigger through to disposal, whileinterpreting the customers and themarket from within the designmanagement perspective. Uponsuccessful completion they will be ableto evaluate critically the stages inmanaging new products and services,whilst appreciating the similarities anddifferences between them. Students willalso gain critical knowledge andunderstanding of the ways to provideofferings that meet customer needs,avoiding product and service failurethrough the use of design managementskills.

DSM6440 Managing Strategic DesignExplores new ways of thinking withinthe business context to equip studentswith a bouncing off platform to gobeyond the obvious market offeringand define new territories (‘blueocean’) of business growth and success.The module brings together some ofthe latest philosophies stemming fromfield of strategy together withmanagement of creativity and designprocesses not only to innovate but todevelop truly new opportunities forbusiness. Upon successful completionstudents will be in a position toformulate proposals of products and/orservices informed by both businessstrategic thinking and solid designmanagement. They will also develop acritical tool-kit of methods to identify,present and communicate theadvantages of ‘blue ocean’ thinking.

DSM6460 Managing Change: Design Management PerspectiveOffers insights into issues related tochange that confront businessorganisations and particularly designmanagers both locally and globally.Students will develop an understandingof the process of change and resistanceto change followed by its implicationsfor all stakeholders. Upon successfulcompletion students will be in positionto synthesize approaches to decision-making, as well as developing andimplementing strategy in order toarrive at a ‘managing change toolkit’,taking into account the value of designas an alternative way to control risk,ambiguity and change. They will also beable to reflect on the process ofapplying their own arsenal ofknowledge of causes to influence theoutcomes of change positively.

DSM6800 Design Management in PracticeProvides students with a picture ofdesign management in practice byoffering them opportunities to take an

in-depth look at how actualpractitioners manage the designprocess and to reflect critically upondesign management as a profession byundertaking a series of practice basedprojects. The module offersopportunities for students to questiondesign management as a practice bothon theoretical and practical levels,thereby gaining the skills andconfidence requisite to challenge thestatus quo of the discipline in order topromote change for its futureprogressive development. Uponsuccessful completion students will befluent in discussing and defendingdesign management within a businesscontext as a key strategic resourceboth theoretically and in practice. Theywill also be able to formulate conceptsof ‘good practice’ in designmanagement and communicate toothers the variety of contexts withinwhich these can be applied.

ECO4300 Economics for BusinessExamines some microeconomic theoryand then goes on to provide a solidfoundation in macroeconomic theoryand policy. Topics include demand andsupply, national income, aggregatedemand and supply, monetary and fiscalpolicy, inflation and its causes andremedies, unemployment, the businesscycle, trade and protectionism. Uponsuccessful completion, students will beable to demonstrate knowledge aboutmicro and macro-economic factors andthe ways in which they continuouslyimpact upon business.

FIN5900 Principles ofFinancial ManagementProvides students with anunderstanding of the principles ofFinancial Management and enablesthem to make standard investment andfinancial decisions both in the long- andshort-term. Upon successfulcompletion, students will be able tounderstand the functions of financialmanagers and to make decisionsrelating to the control of stock, debtorsand other elements of working capital.They will also be able to interpret thefinancial accounts of a company, usingshare valuation techniques and ratioanalysis.

FIN5840 Global Assurance and AuditDevelops knowledge of the audit andassurance process, and anunderstanding of the changing natureof auditing. Students will be able toappreciate the importance of internalaudit processes and understand theimportance of the external auditregulatory framework. They will gain anunderstanding of the importance ofidentifying the potential of corporaterisk and assess current internationalissues within the context of globalcompany audit and assurance. Upon

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successful completion of the module,students will understand the nature,purpose and scope of auditing andinternal review, including the role ofexternal audit and its regulatoryframework and the role of internalaudit in providing assurance on riskmanagement and on the controlframework of the organization.

FIN5860 Company Analysis and ValuationThis module offers opportunities forstudents to acquire a greaterunderstanding of the preparation andpresentation of company accounts andannual reports, both in the UK andabroad. In addition they will learnmore about the kinds of informationfinancial statements can provide aboutthe business and how to analysesuppliers’ accounts, customers’accounts, competitors’ accounts andidentify the acquisition potential of acompany. Upon successful completionof the module, students will be able towork through a full set of publishedaccounts and demonstrate theirabilities to determine the approach tobe taken and to structure the resultantanalysis.

FIN5880 Corporation Tax Issues in a Global EnvironmentDevelops knowledge andunderstanding at a basic level of coreareas of business taxation. The moduleexplains the operation of the UKtaxation system. It provides studentswith a sound management perspectiveof the UK accounting framework oftaxation. It explains the obligations ofcorporation tax payers and their agent.Upon successful completion of themodule students will be able toexplain the significance of “TaxHavens”, to discuss and assess globalcorporation taxation, identifyingcurrent issues in Europe, the MiddleEast and Russia and to analyse theeffect of International Tax Treaties oncorporate policy.

FIN6800 Multinational Financial ManagementProvides students with anunderstanding of the principles offoreign investment and themanagement of foreign exchange risks.The problems of the multinationalcompany are considered, particularly,as regards investment appraisal andpolitical risk. Upon successfulcompletion, students will be able tomake the analyses and calculationsnecessary for foreign investmentdecisions. They will also know how todevise a finance strategy for aninternational firm.

FIN6800 Issues in International AccountingExamines current Issues in AccountingReform and Comparative InternationalAccounting. Content will depend to alarge extent on the nature of the latestissues in accounting. Upon successfulcompletion, students will be abledemonstrate an understanding of thelinks between Finance and Accounting.They will also know how to analysethe benefits and limitations of financialaccounts for investment decisions anddemonstrate an awareness of thelatest issues in accounting.

FIN6640 Issues in Corporate FinanceCovers the main sources of financeavailable to a company and theconsiderations in their selection.Students will examine the issue ofappraising capital investment projectsand the problems of calculating thecompany’s cost of capital and dealingwith risk and inflation. Upon successfulcompletion, students will be able tocarry out investment appraisals, takingexternal factors such as inflation andtaxation into account. They will also beable to calculate and to interpret theeffects of short- and long-termfinancing strategies.

LAW5650 Intellectual Property LawProvides an overview of theemergence of intellectual property asa foundation of the information ageand its role in securing the diversebenefits of the new digital technologiesin industry and commerce. Thisinformation is imperative to the areasof patents, design, copyright and trademarks, where creativity and innovationare at the forefront. This is even moreapplicable in this e-age we now live in.Intellectual property is a dynamic areaof law used to describe the rights thatprotect innovative and creativeendeavour. The module will delve intothese issues exploring an ever growinginterest in protecting ideas, whilsthighlighting this important link betweenbusiness, and, the management ofintellectual property rightsmanagement.

LAW6710 Corporate Law for ManagersGives students with a broad overviewof the main aspects of company law. Inaddition, they will examine some ofthe current trends in company law toascertain how the field is likely todevelop within the European Union aswell as globally in the future. Uponsuccessful completion, students will beable to demonstrate a criticalawareness of the legal nature of thecompany as a Business organisation,the law relating to corporate finance,the relations between the companyand third parties, the distribution ofpower within a company, the duties of

directors and other managers and theassociated enforcement mechanisms,and the key principles of corporateinsolvency law. They will also knowhow to apply the skills learned toanalyse practical legal problemsinvolving companies.

MGT4500 Introduction to ManagementComplements the other first-yeargeneral core module, Introduction toGlobal Business (BUS4100), byfocusing upon prime issues confrontingmanagement. Together with BUS4100these two modules provide acomprehensive base, which, as afoundation, links very well with thebusiness modules found in the secondand third years of this degree pathway.

MGT5100 Issues in Contemporary ManagementBuilds on those first-year modulesBUS4100 and MGT4500 by examiningthe close relationship betweencompetitive advantage and creativity inthe workplace on the one hand, andthe management of that integration onthe other. The management of thedevelopment of new sources ofincome is a high priority for companiesin the 21st century, and this moduleinvestigates the styles of managementwhich need to be present if creativityin the workplace is to be encouraged.

MGT5540 Managing New VenturesExplores the challenges and processesinvolved in the creation of a newventure and managing its futuregrowth. In particular, the module willexplore and analyse different nationalapproaches to this increasingoccurrence, always focusing upon thecommon pressures that impact uponthe owners in terms of success andfailure.MGT6310 Global Resource ManagementExamines the challenges which faceglobal companies in managing theirglobal resources. It focuses upon theanalysis of modern trends inproduction and operationsmanagement in the context of theglobal economy, and the use ofintegrated communications andinformation systems to maintain acompany’s global competitiveadvantage.

MGT6340 Management Issues for the Family-run BusinessExplores a range of themes connectedboth directly and indirectly to thefamily business. Using case studies, themodule invites consistent studentparticipation in discussing the issuesthat are aired in the case studies. Uponsuccessful completion of this module,the student will be able to recogniseand critically evaluate a wide set of


circumstances that can confront thefamily business, and demonstrate thecore competencies for managing them.

MGT6350 Organisational BehaviourInvestigates individual group behaviourand structures of organisations for thepurposes of improving organisationaleffectiveness and quality of work life.OB draws from various disciplinesincluding sociology, psychology,anthropology and economy. It providesa useful set of tools for managers tounderstand some of the complexitiesinvolved in interpersonal relationswhether in group or organisationalcontext.

MGT6800 Managing Global Trade OperationsExamines the strategic and operationalissues related to the conduct of foreigntrade, in particular, aspects of the keyoperations in the global trade process.Upon successful completion of thismodule, the student will be able toidentify the areas of risk in global tradeand demonstrate the management ofthem. This module will enable thestudent to formulate plans for foreigntrade operations in a specific countryor region.

MKT4700 Principles of MarketingIntroduces students to the keyconcepts and principles of marketing.The module has both a solidtheoretical and practical grounding, thelatest theories and the most recentpractices of marketing will beexamined. Upon successful completion,students will be able to demonstratean understanding of the ways in whicha firm’s marketing activities can beimplemented, monitored andcontrolled. They will also know how toanalyse the role of the marketing mixin marketing policy, to relate themarketing organisation structure toother functional areas of the firm andto evaluate the role of marketing incorporate policy

MKT5300 Marketing CommunicationsProvides the theoretical and practicalfoundations of marketingcommunications in the overallmarketing function. The nature,function, structure and operations ofthe marketing communicationsindustry, including advertising, directmarketing, sales promotion, and otheraspects of communications, both aboveand below-the-line will be examined.Upon successful completion, studentswill be able to demonstrate anunderstanding of the marketingcommunications industry and be ableto manage aspects of marketingcommunications campaign in order toachieve set objectives.

MKT5740 Marketing Research & ForecastingGives an understanding of the basicprinciples, processes andtechnical/statistical aspects of marketresearch and enables the student toapply these principles to practicalbusiness situations. Upon successfulcompletion, the student will learn theimportance of marketing research toeffective marketing decision making;will develop knowledge of the variousqualitative and quantitative researchtechniques in common usage; anddesign a marketing plan, develop asurvey questionnaire and write acomplete marketing research proposal.

MKT5760 Copywriting for MarketersProvides a skills-based approach tocopywriting. Students will applypromotional copywriting techniques ina creative way across a range of mediaincluding print, packaging, broadcastformats and the Internet. Uponsuccessful completion, students willbecome familiar with the techniques ofcopywriting and the role copywritingand design play in marketing campaignsfrom planning through toimplementation and will develop thenecessary understanding and creativeskills needed to effectively manage thecopywriting.

MKT5780 Public RelationsProvides current and future managerswith an understanding of the role ofpublic relations within an organisationwith special reference to marketingcommunication management. Themodule will examine the essentials ofpublic relations practice, including ananalysis of the many publics with whichan organisation must concern itself,and the communication tools availableto fulfil public relations objectives.Upon successful completion, studentswill be able to understand the role ofpublic relations, carry out a publicrelations campaign, and understand thecomplexities of communication withmultiple audiences in a globalinformation environment, includingissues raised by the internet.

MKT5900 Customer Relationship ManagementExplores the various aspects ofmanaging buyer-supplier relationshipsin both business-to-consumer (B2C)and business-to-business (B2B)markets. The objective of the moduleis to focus on how a customerrelationship management programmeshould be formulated andimplemented. The main areas underreview will be the customer-centricorganisations, customer intimacystrategies, customer communications;the use of CRM software to analysecustomers based on their lifetimevalue; and how to organise for long-

term and mutually beneficialrelationship. Upon successfulcompletion, students will be able todemonstrate an understanding ofcustomer relationship managementand principles underlying relationshipmarketing.

MKT6510 Retail & Channel ManagementProvides a core understanding ofretailing in its competitive environmentand examines the role of thedistribution channels in the marketingmix. The module enables students tounderstand the key marketingconcepts in retailing and channelmanagement and equips the studentwith the knowledge needed tounderstand and to manage a retailingor distribution function in acommercial organisation.

MKT6520 Global Marketing ManagementProvides students with an in-depthunderstanding of marketing strategiesand practices in a global context, byanalysing the global marketingenvironment, marketing opportunitiesand strategy options, and the globalmarketing mix. In addition, the moduleequips students with the expertiseneeded to apply marketingmanagement techniques in countriesother than their own and develops theskills necessary for planning inmultinational environments. Uponsuccessful completion, students will beable to critically evaluate the factorsaffecting global marketing decisions,their inter-relationships and the way inwhich these factors influence decision-making processes and outcomes.

MKT6540 Service Systems and MarketingExamines the marketing of services inan organisation. The module will focusaround theoretical constructs, such thePZB service gaps model andNormann's service systems model.Upon successful completion, studentswill be able explore potential gapsbetween customer expectations andperceptions of service, identify thecauses of such gaps and learn how tomanage their closure, as well as gain anin depth knowledge of a serviceconcept in an organisation.

MKT6550 Global Media ManagementExamines the world of global mediamanagement at strategic and practicallevels, by covering the main managerialaspects relating to the use of media bylarge organisations. Upon successfulcompletion, students will be able todemonstrate an understanding of theimportance of global mediamanagement to business and brandstrategy. They will also know how toprepare specifications and commission

40

appropriate media agencies, to makequantitative and qualitative judgementsabout the relative values ofcompetitive media proposals, and tomake appropriate decisions about theorganisational structures forinternational media management.

MKT6560 Strategic Sales ManagementExplores the various aspects of thesales management process. Specificactivities of interest will be how salesmanagers develop and execute plansfor creating customer satisfaction bydeveloping the selling function,strategic sales planning, building a salesprogramme, and controlling the salesforce. Upon successful completion,students will be able to appreciate therole of selling and sales management inmarketing and be able to criticallyevaluate sales programmes.

MKT6800 Strategic Marketing ManagementFocuses upon the actual managementtasks required to analyse, plan,implement and control anorganisation’s marketing efforts. Themain objective is to build soundbusiness decision-making, as it impactson the marketing goals. The modulewill enable students to look atmarketing in a wider business content,impacting on the bottom-line/performance of the organisationand other business units. Uponsuccessful completion, students will beable to use the full range of analyticalmarketing tools to evaluate acompany’s product and marketposition. They will also be able toformulate appropriate marketingstrategies and turn them into effectivemarketing plans for a variety ofcompanies in diverse marketingconditions.

SKL4100 Business CommunicationDevelops essential skills in writing,presentation and cultural awareness.Students will improve skills in analysis,problem solving and timemanagement. Upon successfulcompletion, students will know how touse written and spoken Englishappropriately and effectively. They willalso be able to demonstrate awarenessof other cultures and to functioneffectively in a wide variety of businessand managerial contexts.

SKL4200 ICT SkillsProvides a review of the basicelements of computing to ensure thatall students have a firm grounding inbasic ICT skills, particularly in respectof software such as Microsoft word,Excel and PowerPoint. Thereafter,emphasis is placed upon developing amultimedia approach to computer-generated presentations, using state ofthe art digital photography, still and

video clips, still and animatedillustrations, sound mixing and vocaltechniques. Upon successfulcompletion, students will be able todemonstrate strong skills in theeffective usage of Windowsapplications and relevant software.They will also know how to usemultimedia techniques effectively incomputer-generated presentations.

SKL4300 Quantitative Business AnalysisGives students a quantitativebackground that will enable them tounderstand and to formulate problemsrelevant to the numerical side ofmanagement and business.Considerable emphasis is placed uponworking through practical examples.Upon successful completion, studentswill be able to understand and toanalyse statistical data. They will alsoknow how to present numerical resultsin the most appropriate formats.

SKL4400 Research SkillsAims to address the evaluativeprocesses and practical difficultiesfaced by students when required bytheir tutors to produce such writtenassignments based on primary andsecondary research. Through acombination of lecturing, and work-shop style sessions in the IT centre,students will be equipped with thebasic skills and theoretical backgroundneeded to produce effectivelyresearched pieces of work within thetime constraints imposed by lecturers.

STG5500 Business PlanningServes as a key preparation for Level300 studies, integrating elements ofmarketing, finance and research, andproviding a bridge to the requiredLevel 300 modules of CorporateStrategy and the Dissertation. A keyelement of any viable business shouldbe a practical business plan, outliningthe market opportunity and theresources required to meet the needidentified, along with a plan of whatneeds to happen and when. Thismodule exposes students to businessplanning, outlining the elementsrequired, and having them construct abusiness plan for an SME business oftheir own choosing.

STG6100 Corporate StrategyExplores how organisations can createand implement strategy. Emphasis willbe placed upon larger organisations.Upon completion of this module,students will understand where anorganisation currently is, where it mightwant to get to, and how it might getthere. This involves understanding whatis going outside the organisation (interms of the environment/ industry/market etc) and internally (culture,structure, etcetera), as well as howthey might go about the messy

process of managing change. Asignificant number of tools andtechniques will be covered. By the endof the course students will be able tocombine the insights from a range ofthese techniques to give a multi-faceted view of the organisation, itssituation and what it should do.

STG6330 E-Business StrategiesExplores many different aspects ofconducting business over the internet,particularly from marketing andstrategic perspectives. A variety ofbusiness modules will be examined,including business-to-business, business-to-consumer, and consumer-to-business. Upon successful completion,students will be able to analysecritically the business model of a firmand to determine the role that theinternet and related technologiesshould play in supporting or enablingthe model. They will also be able toproduce an E-Business start-upstrategy and present it in a professionaland concise manner.

STG6730 Strategic ThinkingThis module builds on the tools andtechniques introduced in theCorporate Strategy module. It givesstudents practice in using the tools in amore holistic fashion, giving them agreater appreciation of which toolshould be used when, and adding awider range of techniques. In particularthis module devotes significant spaceto Strategy Dynamics approaches,viewing organisations and many of thethings they deal with (includingcustomers) as resources, andencouraging students to map theinteractions between these resourcesto better understand and potentiallymanage the business dynamicsinvolved.


Dissertation DIS6300 and DIS6900 (two semesters)

The Dissertation Modules (twosemesters). Provides a uniqueopportunity for every student to carryout a significant piece of independentstudy of 10,000 words relevant toher/his chosen degree pathway. Classsessions aim to show students how todesign, plan and execute researchprogrammes, and to present resultseffectively. Upon completion, studentswill be able to identify an issue orproblem in Global BusinessManagement, Global Business andDesign Management, Global FinancialManagement or Global MarketingManagement that merits furtherinvestigation and to design andimplement a research programme thatcan address the issue or problemeffectively. They will also know how toanalyse the research collected and toplan and produce a well-planned andwell-written report.

Examples of students' recentdissertation titles include:

� Consolidation in the European Financial sector with reference to Cross-border Mergers

� The Strategic Implications of the Free Trade Area of the Americas on the Chilean Copper Industry

� The Effect of De-regulation on Civil Aviation in India

� Managing Cultural Differences in a Multinational context

� Should there be Common Advertising Standards in the European Union?

� The Cultural Problems of doing Business in China

� Can Swiss Bank Secrecy Survive?

� Are Brands Instruments of Oppression?

� An Evaluation of the European Telecomms Wireless sector

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School Management TeamRaihan Alavi Academic Registrar

MBA, MA, BA (Hons)

Dr Tommie Anderson-Jaquest Head of Undergraduate Programmes; Principal

PhD (IR), MA (IR), MA (Soc), Lecturer in Global Business; Dissertation Coordinator

CertEd, DMus (ABD), MMus, BMus.

Dr Richard Gregson Academic Director

PhD, MSc, BSc (Hons)

Mariona Centellas Careers, Placements and Alumni Manager

MSc, BSc (Hons)

Samantha Lai Foundation Course Manager

Dip TEFL

FacultyBrian Allum Lecturer, International Trade Operations

Consultant, Logistics

Dr Lieselotte Badenhorst Lecturer, Issues in Management

PhD, M. Comm, LLB, B. Com

Colin Baijlieu Visiting Lecturer

Jack Barnett Lecturer, Multimedia

MSc, Advanced Diploma, Educ Mgmt,

BA (Hons)

Nick Barnett Lecturer, Multimedia

MBA, DMS

Dr David Bevan Research and Dissertation Supervisor

PhD, MSc, PG Dip Mgmt, MSc

Richard Cawley Principal Lecturer, International Marketing

MBA, Diplome, Advanced Diploma,

BA (Hons)

Dr Austin Chakaodza Senior Lecturer, Human Resource Management

PhD (Econ-IR), MA (Soc), MA (Hist),

MA (Pol), MA (Ind Rel), PGCE, BA (Hons)

Eric Chan Gateway Programmes Manager; Programme Manager

Dip TM; DipHM; MIBA; MBA; MAIM and Business Simulations.

MLIFE; MMIM; MCMI, MCIM

Eric Church Visiting Lecturer

BSc (Hons)

Neil Coade Lecturer, New Venture Creation and International

MBA, PGDip, BA (Hons) Resource Management

Michael Gavridis Visiting Lecturer

Dr Bahram Ghiasee Visiting Lecturer, International Social Responsibility

PhD, LLM, LLB, MBA, MSc, BS

Sue Gil Lecturer, Business Communications and PIP Coordinator

MITG, DipTEFL, PGCE, BA (Hons)

Dr Karuna Gomanee Senior Lecturer, Economics; Research Coordinator

PhD, MSc, BSc (Hons)

Christine Hart Visiting Lecturer, Finance

FCCA, CIMA, BA(Hons)

Dr Bill Hollins Lecturer, Managing the Design Process; New Product

PhD, DMS,Ceng, FIED, MIM, MEAD, Development

MSEED, MDMI, BSc (Hons)

Janet Hull Lecturer, Corporate Brand Management; International

MA, DEML, FRSA, BA (Hons) Media Management

Janusz Jasinski Subject Leader and Senior Lecturer in Economics

MSc, BA (Hons)

Helen Johannesson Lecturer, Introduction to Design Management

PG Cert L& T, BA (Hons)

Julian Kenny Lecturer, Foundation

MATESOL; Dip TESOL, CELTA, HND

Dr Stuart Kewley Visiting Lecturer, Globalisation

PhD, MSc, MPhil, BA(Hons)

Brian Kriefman Subject Leader and Senior Lecturer,

PGCE, BSc (Hons) Global Financial Management

Dr Vick Krishnan Lecturer, Subject Leader Law

PhD, LLM, MA, ACI Arb, AIPFM,

FSALS, LLB (Hons)

Dominic Laffy Subject Leader in Strategy: Lecturer, Corporate Strategy;

MBA, PGDip, BSc (Hons)

Mattea Lenhoff Lecturer, Foundation

Gay Levy Lecturer, Foundation

MSc, BSc (Hons)

Barbara Lewis Lecturer, Foundation

Jessica Lundie Lecturer, Foundation

Tony Murray Lecturer, Marketing Research & Forecasting

MA, BA (Hons)

David Needle Visiting Lecturer, Human Resource Management

MSc, PGCE, BA (Hons)

Anya Nikoulina Subject Leader and Senior Lecturer, Global Marketing

MBA, MSc, BBA Management

Raymond Pfang Senior Lecturer & Postgraduate Programme Manager

MBA, PGCE

Dr Klairong Hawa Phairor Lecturer, E-Business Strategies

PhD, MBA, BA (Hons)

Mike Potton Lecturer, Quantitative Business Methods

MA, MSc, FCMA and Portfolio Management;

Dr. Noemi Sadowska Subject Leader and Senior Lecturer in Design

PhD, MA, BD, BFA Management,

Dr Peter Sharp Leader of MA Research Methods and

PhD, MSc, Solicitor, PgCHPE, Dissertation, Business Skills, and MA Work

PgCRM, BA (Hons) (Oxon) Placements Programmes & Senior Lecturer

in Research Methods

Rebecca Sharp Lecturer, Design Management in Practice

MBA, CSD, IMC, IOD, BA (Hons)

David Snell Subject Leader, International Business, Senior Lecturer,

MCIT, MIE, FIFF International Trade Operations; Quality Leader,

Oliver Sterling Lecturer, Business Communication

Dip TEFL, BA (Hons)

Chris Swaffin Smith Visiting Lecturer, Family Business

MPhil, BSc (Hons)

Lesley Tadgell-Foster Lecturer, Marketing Strategy, Planning and Control

Dip CIM, FIDM, BA (Hons)

Dr Brian Terry Visiting Lecturer, Operations Management

PhD, MBA, DSDM, BSc(eng) (Hons)

Peter Thomas Lecturer, International Human Resource Management

LLB, MBA, LLB

Andrew Triggs Lecturer, Foundation

MA, MCIOB, ACCA, BA (Hons)

Lorna Walker Lecturer, Introduction to Modern Business

MBA, MA, MSc, IDM Dip, BA (Hons) and Customer Relationship Management

Nick Wilkinson Visiting Lecturer, Foundation

Jonathan Wilson Visiting Lecturer, Marketing Communications

MBA, NPL, BSc (Hons)

Administrative staffScott Costello Facilities Manager

Hela Fox Academic Assistant

MA, BA (Hons)

James Chown Academic Assistant

Diana Goddard School Administrator

MSc, Dip Architecture, AA Dip

Emilie Grousset Academic Support Officer, Visiting Speakers Programme

MA, BA (Hons) and MA programmes

Simon Stanley Admissions Officer

BA (Hons)

RBS London staff

43Regent’s Business School London

How to find us

By underground

Go to Baker Street undergroundstation. Take the Marylebone Road exit,then walk past Madame Tussaud’s andtake the first left hand turning into YorkGate. Cross over the road into Regent’sPark and over the bridge you will seethe main entrance to the College onyour left-hand side.

By road

When arriving in central London, takethe A501 (Marylebone Road) and turninto York Gate. Cross York Bridge andyou will find Regent’s College on yourleft-hand side.

By air

From Heathrow:

Heathrow Express train service toPaddington station

From Gatwick:

Gatwick Express train service toVictoria station

This document is prepared ahead ofthe academic period to which it relatesin order that potential applicants canhave an overview of the programmefor which they are applying. As a result,some changes are inevitable, such ascourses being amended or certain feesthat students are required to payincreasing. RBS London reserves theright to make such alterations oramendments as necessary. Any offer ofa place is made on the basis of currentterms and conditions, and it isimportant that you are aware of theseterms before accepting your offer. Ifyou are unclear about any of the termsor conditions you must ask theAdmissions Office before you confirmyour acceptance. By accepting a placeat RBS London you are agreeing toabide by the rules and regulations ofRBS London and Regent’s College. © Regent’s College London. October2007

Regent’s Business School LondonRegent’s CollegeInner CircleRegent’s ParkLondon NW1 4NSUK

Tel: +44(0)20 7487 7505Fax: +44(0)20 7487 7425Email: www.RBSLondon.ac.uk

Registered Charity: 291583

regents business school london undergraduate prospectus

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