Roberto Saucedoroberto@robertosaucedo.com

1438 Sara CtAllen, TX 75002214.402.5770www.robertosaucedo.com

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KTXH-TV20Art Director

The Laster GroupArt Director

Dieste & PartnersArt Director

Dieste HarmelCreative Director

Cultur8Executive Creative Dir.

Artist Touch DesignArt Director

Dieste & PartnersArt Director

Dieste HarmelDirector of Production

Dieste, Inc.Executive Creative Dir.

Houston Tx-Created print advertising, collateral print and on-air graphics.

El Paso Tx-Brand development, collateral print, print promotions.

El Paso Tx-Brand development, collateral print, print promotions and ad specialties.

Dallas TX-Joined Dieste as the 15th employee. Responsible for art direction on accounts that included Pepsi, Frito Lay, Mrs. Baird’s, Wrangler and Gatorade.

Dallas Tx-Created print production, art buying departments and print studio. Managed 10 people over 3 pro�t centers. These pro�t centers are still functioning at Dieste.

Dallas Tx-Returned to Creative to manage 5 creatives on retail accounts that included Taco Bell and Pizza Hut.

Dallas Tx- Launched a DBA of Dieste (with a strategic alliance with TMA) that specialized in strategically based multicultural marketing. I co-led a team of 40 with core specialties in print promotion, strategic insights and on-site activation.

ClientsHershey’s, Southwest Airlines, HBO, Miller Genuine Draft, Pepsi, Frito Lay, Heineken, Taco Bell, Wrangler, Cingular,

Jose Cuervo, AT&T, Bud Light, Pizza Hut, Gatorade, Carnival, Dos XX, 7-Eleven, Tropicana, HEB, Sabritas, Origin

Foods, Providence Memorial Hospital, H&R Block, Schering Plough, Interstate Batteries, Quaker, Tecate Light, Dallas

Latino Cultural Center, Kraft, Brandy Don Pedro, Washington Mutual, Western Union, Orlandi Valuta.

My most recent work was a combined 18 years at Dieste and Cultur8 where our focus was in the multicultural market with an emphasis on Hispanic. My extensive category experience includes fast food, beer & spirits, carbonated soft drinks and apparel. Through-the-line experience includes brand-ing, promotions and retail.

For 4+ years at Dieste, I had a hybrid position where I oversaw the entire promo-tions group. This was a complete team of 14 that included Creative, Account and Production Specialists where we managed the Heineken Hispanic below-the-line account. I oversaw the complete creative output as well as day-to-day management of client business. The highlight was taking an account that over-delivered 18,000 hours in 2010 to a very pro�table one that saw a 25% increase in scope in 2013.

Awards and RecognitionsLocal and regional Addys, Clios, FIAP in Buenos Aires, London Festivals, E�es

2012 Hispanic Ad/AHAA Creative Director of the Year

2012 Omnicom Advanced Management Program at Babson College

2008 SMU Senior Manage-ment Training

Dallas Tx-Created and oversaw direct mail and promotions capability. Managed a team of 7 creatives that produced direct response materials, as well as POP materials for various clients.

Dallas Tx-Supervised promotions team of 14, including brand leadership, creative, project management and print production. Created trimester on- and o�-prem-ise trade campaigns that included POS and digital sweepstakes.

My greatest strength is the ability to put the

right people together to �nd solutions for any size challenge.