ROWLAND

SPORTS MANAGEMENT

BUSINESS AND REVENUE MODELS

SALES REVENUE MODEL• $$$ Recruitment services, signing fee, contract percentage, accounting

services, sponsorships, and advertisements.

BUSINESS MODELS• Community Provider Networking• Portal Social Networking, communication, advertising• Service Provider Sell services

OPERATIONSVALUE CHAIN• Managers staff, sponsors• Agents scouts, accountants, clients

TECHNOLOGIES EMPLOYEDBusiness Objective System Functionality Information RequirementsDisplay services Digital catalog Dynamic texts and graphics catalog

Provide service info Service database Service description

Accumulate client info Client database Name, address, phone, and e-mail for all clients; online client registration

Coordinate marketing/advertising

Ad server, e-mail server, e-mail, campaign manager, ad banner manager

Site behavior log of prospects and clients linked to e-mail and banner ad campaign

MARKETINGLOCATION Monterey, CaliforniaMARKET SIZE $7 billion, declined but future growthRECRUITMENT SERVICES $150 - $400• Ex. Game footage w/ single camera $150 per event• Ideal customer: High school ages 14 to 18

MANAGEMENT SERVICES 4-8% on contract• Ex. Clients who have used our recruitment services then sign 4%• Ideal customer: Athletes ages 18 to 23

SWOT ANALYSISSTRENGTHS WEAKNESSES

1. Site updated daily2. Face-to-face meetings, but Online

business option3. Mobile app4. Live Chat5. Video tutorial

1. Difficult start-up2. Expensive3. Stay on top of updating site4. Train employees

OPPORTUNITIES THREATS1. Interact easily2. Expand business3. Help more clients in less time4. Organized, attract business

1. Don’t make money2. Site crash3. Agencies offering same thing

The End