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Creating Seamless ideas A key part of understanding what makes a great market opportunity is knowing about who the competition are and what do they do well. Competition is nothing to be scared of if you deal with it in the right way – actually you should be more worried if there is no competition! Come on, let’s get started.

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  • Creating Seamless ideas A key part of understanding what makes a great market opportunity is knowing about who the competition are and what do they do well. Competition is nothing to be scared of if you deal with it in the right way actually you should be more worried if there is no competition!

    Come on, lets get started.

  • Business is changing the world

    Everything weve learned so far is important because

  • Apple has more cash than the us

    government In 2011, one report put Apples cash

    reserves at $76.4bn. More than any other company has ever had! What will it

    do with the money? What could it do with the money?

    From the big

  • Meet the cronut

    This is the Cronut, a Croissant-Donut hybrid created by the Dominique Ansel

    bakery in downtown Soho, New York. This company continues to redefine

    what it means to be a bakery, with every new product.

    To The Small

  • And this is the queue

  • Sustainable building designs for downtown Calcutta

    These are new sustainable building designs proposed to Architecture Week, for

    downtown Calcutta, India. New building works have to be cost effective,

    sustainable, fast to build and for multiple occupancy.

    From the urban

  • This drone delivers medication

    Andreas Raptopoulos, CEO of Matternet, builds a drone capable of delivering

    medicine to remote, inaccessible areas of Africa. An eight-propeller drone can

    carry 2kg and travel 10km in good weather.

    To The remote

  • Meet Stompy

    This is Stompy: Designed in America, Stompy is an open-source, 18ft wide,

    4,000 pound, 6-legged hydraulic robot that you can ride around town.

    From The Weird

  • A window

    of whiskey This is The Porthole created by product-

    design company Crucial Detail and is the most elegant cocktail mixer on

    the market.

    To the wonderful

  • You could take any idea youve had so far and make it work.

    Keep learning and make something happen

  • Your idea will adapt every time you speak to someone Ideas need to change and adapt in order to become relevant to the real world. One of the worst things you can do is

    be closed down to any suggestions or ideas from other people.

    This is a good thing.

  • You wouldnt be talking to them if you didnt think they could offer you a good opinion or support.

    you talk to trustworthy people 1

    Ideas come from your own knowledge, skills and experience and wouldnt be suited to anyone else.

    Ideas are personal 2

    You need to seek feedback and adapt your idea based on the responses people give you.

    Feedback is critical 3

    Should I be worried about someone stealing My idea? Its a common question and we would say no. Obviously it is a consideration and a risk, but its a risk worth taking. These are the reasons why:

    Without talking about it and adapting your idea, it will simply never become an idea thats ready to launch.

    There is no such thing as a perfect idea 4

  • Lets look at the Corkscrew SEAMLESS canvas

    But will it work?

  • THE SEAMLESS CANVASIS YOUR IDEA S.E.A.M.L.E.S.S.?

    WWW.CORK-SCREW.ORG11-15 DIXS FIELD,

    EXETER, DEVON, UK

    IS IT AN INTERESTING, SHAREABLE IDEA?

    WHICH LEGAL, ENVIRONMENTAL OR SOCIAL ISSUES COULD YOU BE AFFECTED BY?

    WHY IS IT ACHIEVEABLE?

    HOW DO YOU KNOW THERES A MARKET OPPORTUNITY?

    WHAT MAKES IT SCALABLE?

    IS IT ECONOMICALLY VIABLE?

    Can you explain your idea in ten words?

    Do you have any good visuals?

    Who is your focused target audience?

    Can you start it & test it cheaply?

    Do you know your prices - are they competitive?

    Do you know your fixed & variable costs?

    You have the skills to do it

    You have some connections that can help you along the way

    The technology or hardware youll need is in common use

    You have a fact or two which can explain how big the market is

    you have a clear unique selling point & competitive advantage

    Which legal issues could you be affected by?

    Which environmental policies will you use and why?

    Are there any ethical or moral concerns?

    How will you protect yourself against the worst case scenario?

    What happens when your workload triples?

    Whats your plan for expansion?

  • SEAMLESS CANVAS Time to practice - were going to give you a number of businesses with a

    copy of the SEAMLESS Canvas. Your job is to work out how hard they would be to set up based on the SEAMLESS model shown above.

    Use the Seamless canvas to find reasons why you would or wouldnt set each company up

    2

    Find as many relevant considerations as possible

    3

    Picture yourself starting each of these businesses 1

  • Things to takeaway

    Seek regular feedback you dont have to take it on board, but try to understand why they said what they did.

    Keep seeking feedback on your idea 1 Be open to changes and be flexible. The reality is the idea

    will keep changing even as you start and run the business.

    Be flexible - allow your idea to adapt 2

    Check early and cover yourself against the negatives. Setting aside the time now will save you an awful lot of problems later on.

    Use the seamless canvas to check if your idea is going to work 3

  • www.cork-screw.org

    SEAMLESS Ideas

    Done!