selected portfolio - tumblr
TRANSCRIPT
A Variety of Sample Work from Design Creation to Production
Designer • Artist • AdvocateSarah Heidebrecht
www.sarahheidebrecht.com 620.480.9031 [email protected]• •
Selected Portfolio
Print, Website & E-Mail Marketing
ADVERTISING & CREATIVE DESIGN
Creative Women
To create marketing collateral for Creative Women's Annual Holiday Sale. To disseminate collateral to local & regional media sources.
Creative Women | Can Paint Studio Holiday Sale
Saturday, Nov. 23rd, 10AM-6PM, 1-Day OnlyThe Chace Mill, 1 Mill Street, Suite 318, Burlington, VT 05401
( From Burlington turn right, before the Winooski River. )
A variety of Ethiopian, handmade textiles for tabletop, scarves for a special occasion alongside paintings & cards
to bring some new color to your space.
creativewomen.net | 802.658.1211 jeancannon.com | 802.399.4001
Importing hand-woven textiles; supporting sustainable jobs.
• Photography & Styling
• Poster & Postcard Design
• Event Planning
• Media & Calendar Dissemination to Over 20 Sources
• Advertising Creation for Specific Requirements in Seven Days & VPR
• EMMA E-Mail Marketing to Local Clientele
• Final Proof & Management of all Marketing Collateral
OBJECTIVE:
DESIGN 1
PROCESS ROLES:
A variety of Ethiopian, handmade textiles for tabletop & scarves for that special occasion.
Creative Women Holiday SaleSaturday, Nov. 23rd, 10AM-6PM
1-Day Only
The Chace Mill, 1 Mill Street, Suite 318Burlington, Vermont 05401
www.creativewomen.net | 802.658.1211
Creative Women Holiday SaleSaturday, Nov. 23rd, 10AM-6PM
1-Day OnlyEthiopian handwoven tablecloths, napkins,
runners, towels, pillows & scarves.The Chace Mill, 1 Mill Street, Suite 318, Burlington, VT
www.creativewomen.net | 802.658.1211
Front
Back
Importing hand-woven textiles; supporting sustainable jobs.
Creative Women Holiday SaleSaturday, Nov. 23rd, 10AM-6PM, 1-Day Only
1 Mill Street, Suite 318Burlington, VT 05401
www.creativewomen.net
Holiday SaleSaturday, Nov. 23rd,
10AM-6PM, 1-Day Only
Ethiopian, handwoven tablecloths, napkins, runners, towels & scarves.
The Chace Mill, 1 Mill Street, Suite 318, Burlington, VT 05401( From Burlington turn right, before Winooski River. )
802.658.1211 | [email protected]
POSTER:
ONLINE & PRINT ADS:
POSTCARD:
EMMA E-MAIL:
DESIGN 2
To create marketing collateral for biannual NYNOW 365 Gift Show utilizing various formats.
• Media Introduction Poster
• Catalog Development with Hyperlink Qualities
• Advertising Generation for Nation-Wide Distribution
• Online Product Presentation & Merchandising Boards
• Press Kit Preparation
• EMMA E-mail Marketing to World-Wide Customers
• Registration & Follow-Up for New & Prospective Customers
OBJECTIVE:
PROCESS ROLES:
Burlington, VermontPhone: 802.658.1211 E-mail: [email protected]
www.creativewomen.net
ImportIng hand-woven textIles;supportIng sustaInable jobs.
Women in Vermont, working with womenaround the world to bring you
contemporary textiles for home & beyond.
BROWSE OUR SELECTION OF PRODUCTS ATWHOLESALE PRICE OR BELOW
FOR DISCONTINUED, NEW TEXTILE GOODS
Beautiful Textiles, Made by Hand
Booth 201Galleria
creativewomen.net
2014Feb_Pre-ShowPlanner_V.3.indd 110/29/2013 9:56:30 AM
Beautiful Textiles, Made by Hand
Booth 201Galleria
creativewomen.net
POSTER:
PRINT ADS:
INTERACTIVE CATALOG:
ONLINE PRODUCT BOARDS:
TREND:
To update Creative Women website with new products, pricing, blog postings, media highlights & fine-tuning of copy editing. To photography new products & color correct for web.
WEBSITE UPDATES (JOOMLA!):
OBJECTIVE:
PHOTOGRAPHY:
WEBSITE
For Home & Kitchen Decor
TREND RESEARCH
J.K. Adams Co.
To research trend for J.K. Adams Co. in kitchen & home decor that characterizes a ‘rustic’ mood, tone & feel. To focus on cast iron & wooden products.
RESEARCH &DEVELOPMENT 1
OBJECTIVE:
CAST IRON:
TREND BOARD:
TRENDS INKITCHEN:
To research trend for the kitchen that represents eclectic, modern, vintage & industrial decor.
RESEARCH &DEVELOPMENT 2
• Natural wood is used to accent all types of decor.
• Vintage glass molds for storage, lighting & drinking receptacles.
• Overall colors & patterns are simplified to allow for unique product design.
• Furniture is sleek & refined, utilizing space wisely.
• Masculine & feminine touches—brushed metal with rounded edges.
• Kitchen has moved to garden—brick ovens, patio seating & outdoor utensils.
OBJECTIVE:
Product Design, Packaging, Website & Branding Creation
PRODUCT & WEBSITE DEVELOPMENT
ADDITIONALMATERIALS
PRODUCTION:
SPEC SHEET:
TREND:
OBJECTIVE:
DETAILS:
Set of three silk-screened kitchen towels. Printed on handwoven, cotton material. Border print design available in blue, yellow & red.
100% Cotton; 29” L x 17” H
To design an embroidery or print border design with abstract & geometric shapes which could be incorporated into kitchen textiles woven by producer, Mahaguthi.
CASE STUDY 1
NEPAL
PRODUCTION:
SPEC SHEET:
TREND:
OBJECTIVE:
DETAILS:
Terracotta hand-painted mug with citrine green glaze & shine on exterior. Interior is natural terracotta with shine. Handle fits 2-3 fingers & provides a secure grip. Tree of Life design inspires the continual cycle of life. 4” W x 4” H, Not including handle; Cylindrical shape
To design an oversized ceramic mug utilizing a Tree of Life design theme. Ceramic is terracotta & glaze is limited by color palette of the producer, Mahaguthi.
CASE STUDY 2
NEPAL
DETAILS:
Adjustable seatbeat strap & recycled rubber waterproof base. Multiple zipper pockets on exterior; two interior bucket pockets. Variable gray recycled denim shade & assorted printed cotton lining fabric. 13” H x 10 3/4” W x 4” L; Strap: 52” L
PRODUCTION:
To design a multi-functional, medium-sized purse that uses materials accessible by the producer. Purse must utilize seatbelts, rubber & denim—all recycled components.
Adjustable seatbelt strap & recycled rubber, waterproof base. Multiple zipper pockets on exterior; two interior bucket pockets. Variable shades of gray recycled denim & assortment of printed, cotton lining fabric. 13” H x 10 3/4” W x 4” D; Strap adjustable to 52” L.
TREND:
DETAILS:
INDIA
OBJECTIVE:
SUMMARY SHEET:CASE STUDY 3
TREND:
OBJECTIVE:
To create two sleepwear prints in a warm & cool colorway with inspiration derived from Mexican mural shown below. Sleepwear silhouettes must have a solid top & printed bottom.
PRINT DESIGN:TEXTILE
OBJECTIVE:
To design three unique, fair trade coffee labels for the Hope & Justice brand with catalog appeal in bold, bright colors that illustrate a strong graphic message.
PACKAGING
• Research Packaging Design
• Generate Sketches
• Produce Digital Imagery
• Create Multiple Colorways for Each Design
• Apply Design to Mock-Up Packaging with Branding
• Critiques by Co-Workers
• Finalize Design
• Prepare Artwork for Production
COLLECTION:
PROCESSROLES:
TREND:
To establish a professional website & blog focusing on domestic manufacturing, apparel industry issues & fair trade advocacy. To create branding materials for business cards & letterhead.
WEBSITE DEVELOPMENT (TUMBLR):
Designer • Artist • Advocate
Sarah Heidebrecht
Profile • Creative self-starter with a focus on design in the home & apparel industries
• Accomplished designer & manager of production for fair trade & commercial products
• Fair labor researcher & educational advocate for worker’s rights & development policy
• Organized manager of grant & scholarship development, project oversight, lecture series planning, classroom teaching materials & social media creation
• International traveler with experience in Asia, SE Asia & Latin American culture
Kansas State University — Master of ScienceApparel & Textiles, GPA: 3.9/4.0Thesis: Dependency and development in the garment industry: Commonwealth of the Northern Mariana IslandsCoursework focused on International Development, Social Welfare, Human Problems, International Policy Development & Economic Analysis of the Apparel Industry. University of Wisconsin at Oshkosh — Spanish Language StudiesDepartment of Foreign Languages (18 credits), GPA: 4.0/4.0
Kansas State University — Bachelor of Science with HonorsApparel Design, Cum Laude, GPA: 3.9/4.0Honors Thesis: Educating Children through Clothing using Language & CultureOutstanding Graduating Senior & Japanese Language (18 credits)
Education 2011Manhattan, KS
2002-2004Oshkosh, WI
2001Manhattan, KS
IndustryExperience
Creative Women — Creative DesignerFair trade product development, graphic design, e-mail & advertising generation, customer service, website maintenance, producer communication & production
SERRV International — Product Buyer & DeveloperProduct development, catalog merchandising, producer assistance, sourcing, quality & management of 17 fair trade producers in India, Nepal, Palestine & Bangladesh
PajamaGram for Vermont Teddy Bear Company — Clothing & Textile DesignerProduct development, sourcing, designing textile prints, branded hangtags & packaging, trend direction, garment design, lab dip approvals, quality & overseas travel
OshKosh B’Gosh, Inc. — Accessories Designer & Manager of Licensed ProductCreated multiple in-house accessory lines, managed licensee brand accounts, prepared trend forecasting presentations & completed technical product packages
Wal-Mart Stores, Inc. — Textile DesignerCreated computer-designed prints & graphics for clothing, hardlines & store sets
2013-PresentBurlington, VT
2011-2012Madison, WI
2010-2011Shelburne, VT
2002-2004Oshkosh, WI
2001-2002Bentonville, AR
Portfolio View a sample portfolio & learn more about Sarah’s reflections on the apparel industry by visiting www.sarahheidebrecht.com
Software Microsoft Office Suite (Word, PowerPoint, Excel, Outlook); SPSS Statistics; Sage Platinum; U4ia; Kaledo; Adobe Creative Suite (PhotoShop, Bridge, InDesign, Illustrator); Gerber Web PDM; Joomla!; Wordpress;Social Media (EMMA, Facebook, Twitter, Pinterest, YouTube, Tumblr, RSS); Google Analytics; Basic HTML, CSS
P.O. Box 15 • Sharon, Vermont 05065 • 620.480.9031 • [email protected]
SarahHeidebrechtPost Office Box 236Barnard, Vermont
05031USA
OBJECTIVE:
TREND:
BRANDING
SarahDesigner • Artist • Advocate
[email protected] Post Office Box 236Barnard, Vermont 05031
Sarah Heidebrecht .com
Designer • Artist • AdvocateSarah Heidebrecht
www.sarahheidebrecht.com 620.480.9031 [email protected]• •
CREATIVE:
Graphic DesignColor ApprovalAdvertising MarketingMerchandisingProduct DevelopmentHome TextilesDesign Spec PackagesProduction ManagementQuality ControlCatalog ProofingE-Commerce PlatformsPhotography Retouching
PROfICIENCY:
Adobe Creative SuiteU4iaKaledoWeb PDMSugar CRMMicrosoft Office SuiteSage PlatinumSpanishJapanese (2 years abroad)International TravelCultural SensitivityFair Trade AdvocacySocial Media
PERSONALITY:
ResourcefulOrganizedInnovativeProfessionalCompassionateResponsiblePatientPersonablePracticalInquisitiveAdventurousNostalgicKind
Over Ten Years Experience Creating, Producing & Managing the Creative Process
SKILLS Of THE TRADE