seminar nhtv - affiliate marketing
TRANSCRIPT
Seminar NHTVAffiliate Marketing
13th of May, 2011
Leon Gerrits
#NHTVAff
Agenda
❖ Who is Leon?
❖ What is Affiliate Marketing
- essentials- terms & conditions- trends
❖ Q & A
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Who is Leon?
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Who is Leon?
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Affiliate Marketing
“essentials”
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Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site.
Bron: Wikipedia, 2011
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Visitor
TradeDoubler invoices advertiser
TradeDoubler pays out affiliate
Visitor
Payment
TradeDoubler tracking
Affiliate earns commission
Affiliate Advertiser
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Affiliates
Content / Vertical
Reward / Loyalty
Price Comparison
Search marketeers
Affiliate Marketing
“terms & conditions”
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Remuneration
Keyword policy
Cookie-time
Product feeds
Deep-linking
Prepayment
Sales approval
Promotion material
Affiliate Marketing
“trends”
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Voucher code websites
Conversion attribution
versus
Last Cookie Counts rule
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Social Media
Professionalization
Retargeting
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