sensory marketing
DESCRIPTION
Одно из самых главных занятий для маркетолога - это управление восприятием. Именно этому посвящено целое направление в современном маркетинге, называющееся Сенсорным маркетингом.TRANSCRIPT
- 1. , 2013
2. 3. The large-Scale Organization of Visual Streams Emerges Without Visual Experience Ella Striem-Amit1, Ornella Dakwar1, Lior Reich1 and Amir Amedi1,2 Author Affiliations 1Department of Medical Neurobiology, The Institute for Medical Research Israel-Canada, Faculty of Medicine 2The Edmond and Lily Safra Center for Brain Sciences (ELSC), The Hebrew University of Jerusalem, Jerusalem 91220, IsraelAddress correspondence to Amir Amedi. Email: [email protected]. 4. . , ( ). , , 36 (, , , , ..) , . 90 % , 8-9 3-4. Biederman, Irving (1987). "Recognition-by-components: A theory of human image understanding". Psychological Review 94 (2): 11547. 5. High levelLow levelLow levelHigh levellowoptimumhighImpulsive limbic (extra)PFC moderate (intra) A typeStrategy VS OperationB type 6. (, , ), , , (, , ), (, ), (, ) (). . : - - - - - - , , , , , 7. Carol Steen Vision Oil on Paper 15 x 12-3/4 inches 1996 8. Kelly Hanks Claude Debussy, Prlude l'aprs-midi d'un faun. 9. Spence C. Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism //Journal of Consumer Psychology. 2012. . 22. . 1. . 37-54. 10. , , , . , , . , . . , , . . () . 11. ? Hanson-Vaux G., Crisinel A. S., Spence C. Smelling shapes: Crossmodal correspondences between odors and shapes //Chemical senses. 2013. . 38. . 2. . 161-166.Zampini M. et al. The multisensory perception of flavor: Assessing the influence of color cues on flavor discrimination responses //Food Quality and Preference. 2007. . 18. . 7. . 975-984. 12. ? ?Becker, L., Van Rompay, T. J. L., Schifferstein, H. N. J., & Galetzka, M. (2011). Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations. Food Quality and Preference, 22, 17 23. 13. Ngo, M., Misra, R., & Spence, C. (2011). Assessing the shapes and speech sounds that people associate with chocolate samples varying in cocoa content. Food Quality & Preference, 22, 567572. 14. 15. 12, 345, 6 16. 2, 34, 56, 71 17. 18. 1, 23, 45, 67, 8910 11 19. 1357, 82469, 10 20. 21. VS ( - ) 22. VS ( - ) 23. VS ( - ) 24. VS ( - ) 25. VS ( - ) 26. 27. 28. 29. 30. Holland, R. W., Hendriks, M., & Aarts, H. (2005). Smells Like Clean Spirit Nonconscious Effects of Scent on Cognition and Behavior. Psychological Science, 16(9), 689-693. 31. de Lange, M. A., Debets, L. W., Ruitenburg, K., & Holland, R. W. (2012). Making less of a mess: Scent exposure as a tool for behavioral change. Social Influence, 7(2), 90-97. 32. Herrmann A. et al. The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales //Journal of Retailing. 2012. 33. , , , , , 34. ! tel: email:+7.926.999.2266 [email protected]