seo analysis

SEO ANALYSIS

FOR

WWW.JUSTRIDE.IN

On-Page

Optimization

Keyword Research and Analysis

Google Traffic Status

Query Impressions Clicks CTR Avg. position

justride.in 221 198 90% 1

just ride.in 13 11 85% 1

justride

mumbai 10 6 60% 4

justride 6 2 33% 25

just ride

mumbai 2 2 100% 4

Impressions stand for the number of times the result was displayed to the user.

In general a high CTR, ratio or clicks to impressions helps us validate the

relevance of meta description to the users. But, high rates for these particular

keywords appear to be due to people searching for justride clicking on the

displayed results. The strength or weakness of meta description(description

shown with link in google search results) can not be judged from given data.

Current Top Content

Keywords

Keyword

Occurren

ces Variants encountered Top URLs

justride 10 justride, justride's [http://site.justride.in/]

user 9 user, users [http://site.justride.in/]

rate 8 rate, rates [http://site.justride.in/]

rides 7 rides, ride [http://site.justride.in/]

car 5 car, cars [http://site.justride.in/]

charged 5 charged, charges [http://site.justride.in/]

policy 5 policy, policies [http://site.justride.in/]

vehicle 5 vehicle, vehicles [http://site.justride.in/]

april 4 april [http://site.justride.in/]

book 4 book [http://site.justride.in/]

deposit 4 deposit [http://site.justride.in/]

drive 4 drive, driving [http://site.justride.in/]

pay 4 pay [http://site.justride.in/]

pick 4 pick [http://site.justride.in/]

verify 4 verify, verification [http://site.justride.in/]

Relevant Keywords and

Search Phrases - 1

Classification on the basis of Search Volumes

Keyword

Avg. Monthly Searches

(exact match only) Competition

rent a car 5400 0.86

car rental 5400 0.76

car rental delhi 2400 0.81

car rental bangalore 2400 0.82

self drive cars in bangalore 1900 0.59

car rental mumbai 1900 0.88

self drive car rental 1300 0.55

rent a car bangalore 1300 0.79

car rentals in hyderabad 1300 0.68

car hire 1300 0.78


Search Phrases - 2


Keyword

Avg. Monthly

Searches (exact match only) Competition

self drive car rental

bangalore 1000 0.78

rent a car mumbai 1000 0.91

car rental pune 1000 0.89

car rental kolkata 1000 0.8

car rental in delhi 1000 0.75

car rentals in bangalore 1000 0.88

car rentals 1000 0.79

car on rent in mumbai 880 0.95

car hire in delhi 880 0.74

rent a car in delhi 880 0.9


Search Phrases - 3


Keyword

Avg. Monthly

Searches (exact match only) Competition

car on rent in delhi 880 0.87

cab in pune 880 0.82

self drive cars in chennai 720 0.61

self drive car rental

mumbai 720 0.83

self drive car rental delhi 720 0.85

car hire mumbai 720 0.91

car on rent in pune 720 0.89

rent a car in hyderabad 720 0.87

delhi car rental 720 0.7

car rental nagpur 720 0.65


Search Phrases - 4

Classification on the basis of strategic importance of keywords

to company

Keyword/

Phrase

Average

Monthly

Searches

Competition

justride 70 0

self drive cars in

mumbai 210 0.73

luxury car rental

mumbai 110 0.83

luxury car

rentals 50 0.43

Mumbai Shirdi

Car Rental 40 0.89


Search Phrases - 5

Keywords with significant volumes leading to competitors

Keyword/

Phrase

Average

Monthly

Searches

Competition

zoom car rental 1000 0.3

avis car rental 1000 0.39

national car

rental 590 0.19

hertz car rental 590 0.22

Keyword Analysis Results-1

All keywords relevant to the industry having a search volume greater than 700 to 800 average searches a month are important for content generation

High competition(>0.75) implies that a large amount of competitors are targeting those keywords in google adwords. It makes sense to target keywords with high search volumes in the with low to moderate competition(

Keyword Analysis Results-2

Combinations of rent, hire, rental and location

seem to have the highest search volumes and these keywords should form a major part of the

content

Google hasnt been able to index URLs within the website which is why all keywords are currently

pointing to a single URL

The text to code ratio of the website is pretty low

as only 26 keywords have been detected on it. Increasing the textual content would be of high

benefit.

Competitor Analysis

Competitor 1- Zoomcar

Target Keywords: car rental, self drive cars

Competitor 1- Zoomcar

1779 backlinks, using anchor texts primarily as

zoomcar and secondary anchor text used cars

Has XML sitemap and custom 404 page

Titles, h1 tags, meta descriptions optimised

No image optimisation

URLs partially optimised

Moderately active blog, google plus page

Fake likes on fb page, limited engagement on

social media front

Competitor 1- ZoomcarRank! Inbound Domains Anchor Text Backlinks Alexa Rank Home Page

5.5 nextbigwhat.com Zoomcar 1+ 5,615 No

5.2 finsmes.comZoomCar Private

Limited1+ 85,549 No

5.0 microsoftventures.com ZoomCar 1+ 107,014 No

4.6 inc42.com Zoomcar 2+ 11,724 No

4.2 enidhi.net Zoomcar 1+ 205,146 Yes

4.1 pinkpangea.com ZoomCar 1+ 241,895 No

3.7 seedinvest.com ZoomCar 2+ 125,490 No

3.1 zoomcar.in 4+ 9,016,677 Yes

2.6 vcielaw.com

ZoomCar.com -

Certifed Pre Owned

Vehicles

2+ 9,466,049 No

2.6 exotel.in alt=zoom-client-11 1+ 25,601 Yes

1.9new-car-

dealerships.com

Used Cars - Certified

and Warranted4+ 270,901 No

1.9 storereviews.com alt=zoomcar.com 1+ 625,035 No

1.8 iyaan.info Zoomcar 2+ 17,955,949 No

1.7 busyminds.ae Zoomcar 1+ 7,727,875 No

1.7 empireangels.com ZoomCar 1+ 2,070,194 No

1.3 freewalastore.com Zoom Car 1+ 5,908,646 No

1.3 startupadda.in Zoomcar 1+ 124,781 No

1.2 liftmetrix.com ZoomCar 1+ 990,078 No

1.1 myinfotweets.com Zoomcar 2+ N/A No

0.1 hotsaucedrops.com Zoomcar 2+ 1,841,175 No

0.1 popularwebsites.in Zoom Car 1+ 1,298,009 No

0.1 new-car-dealers.netUsed Cars - Certified

and Warranted3+ 1,363,447 No

Competitor 2- Avis

Target keywords: Luxury Car Rental, Car rental,

Car Hire India, Place Car Rental

Competitor 2- Avis

1100 backlinks, using anchor texts primarily as self

driver car, car rental

Details of backlinks attached in Excel Sheet

Very Low engagement across all social media

platforms

On-Page

Optimization

Page URLs

URL Status

Page URLs pose the biggest problem so far,

hashbang structure needs to be implemented ASAP for google crawlers to be able to index

individual pages on the website

URLs need to be consistent with page title

keywords. For example Our products can have a

url /self-drive-cars instead of /vehicles

Faq should be /justride-faq

Bounce Rate

Since the current webpage is being indexed as a

single page by google

It records every visit to the page as having visited

just 1 page and then exited

This leads to a 100% bounce rate. Google prefers

pages with lower bounce rate as it considers

them to be relevant to its users.

Backlinks

Current backlinks on the website are not showing

up on backlink checking websites

The URL structure site.justride.in doesnt have the keywords www.justride.in which are used in most

of the backlinks generated across various pages

on the internet

Changing it to standard structure could help

detect those backlinks

On-Page

Optimization

Meta Tags, Title Tags and Header Tags

Meta Description

The website currently doesnt have a meta description. The content being displayed on

google is pretty hopeless

For users to want to visit the website it is very

important to have a good meta description

tweaked to include significant keywords

Title Tag

Current title is Self drive cars |

Justride

Changing it to Hire self drive cars on rent |

Justride helps add additional relevant keywords

to the title

Header Tag

No h1 tags could be found on the webpage. All 3

tags(h1, h2, h3) contribute significantly towards SEO and must be incorporated in the HTMl code

Google rates consistency of keywords very highly,

hence the headings must also use the content

keywords effectively

On-Page

Optimization

Image Search Optimisation

Image Filenames and Alt

Attributes

The images used on the website have very

arbitrary paths and filenames, moreover alt attributes have not been used for any of the

images

Filenames like logo.png must be replaced with

Justride-logo.png and alt text Justride Logo

Vehicle images on Our Products tab must also be

named suitably to optimise them for image

search

On-Page

Optimization

XML Sitemap, Robots.txt and Custom 404 Page

XML Sitemap

The website doesnt have an XML sitemap

It is essential for a website to have an XML sitemap

to enable googlebot to crawl through all the

pages

Robots.txt

Currently the website doesnt have a robots.txt file

Robots.txt file defines the location of the sitemap

and the URLs which googlebot is not supposed to

index

404 Page

Website doesnt have a custom 404 page

Search engine spiders dont have the option of going backwards, if they reach a broken link they

will stop indexing the page

It is also important for users to remain on the

webpage and receive a suitable error message

Content linking the product with the situation in a

humorous way is best suited to cater to this

For example, The webpage that you are trying to

access has driven away in a BMW. How about

you take a trip to some of the other pages.

Off-Page

Optimization

Building back links

Social Bookmarkings

Sites which provide social bookmarkings generally

have a high page rank and often give backlink to all players in business sectors

Approaching social bookmarking sites for

backlinks is a good way to improve SEO

Excel sheets containing all backlinks from all

sources for both zoomcar and avis are attached

with the presentation

RSS Feed Submissions Currently there are no RSS feed submissions

RSS Feed submissions can be made to sites to generate

additional backlinks

List of sites with good Page Rank has been attached with

presentation

Entrepreneurship Story

Creation of a press release explaining the journey

of the startup and ambitions of founders are published across a variety of media platforms

online including dedicated entrepreneurship

platforms like yourstory.com

This helps in generating additional credible

backlinks for the website

Email Newsletter

Monthly e-newsletters sent to users regarding

destinations to visit around their locality, offers and unique packages being offered by justride made

in HTML can help generate additional traffic on

the URL

Social Media

Management

Current Social Media

Avenues

Facebook- 2,018 likes dont serve as a good indicator due to a high amount of fake likes on posts

Twitter engagement is pretty small

Only one question on quora currently talks about

justride.in

Facebook

From a non-SEO perspective fake likes dont generate any significant engagement and are likely to adversely affect the credibility of the

Facebook page.

All employees need to compulsorily share posts

on their timelines including URLs in their posts.

All employees should have their jobs updated

with URLs on their profiles

Photocontests asking people to send in their

photos on fb do well, something like click a photo

of the view in your side-view mirror could help

generate engagement

Twitter

Use of relevant #Tags in every tweet can help get

attention of a general audience

Tweets with #Contest and #Offer tend to do well

on Twitter owing to the audience on Twitter which

seeks to engage with these brands. Potential

contests could ask users to follow and retweet

Justride in order to win a grand prize

Incentivising current drivers to tweet about the

product or service with a pre-defined #tag could help generate additional visibility

Suggestions for Other

platforms

Google+ page- Increases the SEO rating owing to googles promotion of their own products. Backlinks could be generated with employee statuses and

Instagram- Being an image friendly brand with a lot of potential for travel photography, use of instagram could help generate an additional audience

Reddit AMA- an AMA of the founders could potentially generate a huge amount of viewership to the webpage

Quora questions- Answers make for a chance to promote potential biased opinions.

Online Reputation

Management

Blogs

Blogs about topics relevant to the Target Group

help in generating perennial traffic enabling selective keyword targeting for individual posts

Setting up a blog could help bring down bounce

rates as well

Travel and cars seem to be the topics most

relevant Justrides TG and have been known to have viral tendencies and generate consistent

traffic

Customer Reviews

Setting up a portal for customers to write reviews

and give ratings for their experience helps in generating structured Data snippets which

increases credibility of the website in googlesSEO spider rankings.

Summary

A lot of changes in the website are currently

necessary in order for googlebot to spider the webpage efficiently

While most of the changes on the technical SEO

front are imperative, the ones on the non-

technical SEO front demonstrate a lot of

potential for improvement

There is also a lot of scope for improvement in

Social media engagement

Thank You