seo - it's all about the user
DESCRIPTION
Brendan Jackson's presentation from DMX Dublin on March 12th, 2014. I discuss the things we think are important in the SEO industry and how these affect website performance. I also talk through three things which can be used on virtually any website to improve SEO and, more importantly, the experience of your users.TRANSCRIPT
SEOBrendan Jackson
SEO Manager, iProspect Irelandbit.ly/SEOaboutTheUser @iProspectIRLiProspect.ie
IT’S ALL ABOUT THE USER
What we know about
SEOSEO IS
DIFFICULT
SEO IS
TECHNICAL
SEO IS
FOR GEEKS
– Matt CuttsHead of Webspam, Google
“We expect to roll out over 500 improvements to our algorithm this year.
“
“Hello, We are a fast growing
company with a focus on Search Engine
Optimisation. We have a dedicated team of
professionals to serve you in building appropriate
links and developing SEO.”
“Let’s investigate the effectiveness of latent semantic indexing on your site.
“
“Let’s investigate the effectiveness of latent semantic indexing on your site.
“
It’s all about the
USER!
Great Content Wikipedia.com
– Ranks on page 1 for 99% of search terms
Google Analytics site content reports
Google Analytics landing pages reports
Analyse with Followerwonk
Get ideas with Content Idea Generatorseogadget.com/content-strategy-generator-tool-v2-update/
Create a content calendar. And stick to it!
Great Link Building
Eric Ward
“Build links for people, not Google.
“– Eric WardThe Original Link Builder
Analyse with Open Site Explorer
Analyse with Open Site Explorer
Broken linkBUILDING
Analyse with Open Site Explorer
Find old content with Way Back Machine
Find old content with Way Back Machine
Great Social Sharing
Lovin’ Dublin
“Social media is like teen sex. Everyone wants to do it. No one actually knows how.– Avinash Kaushik
Analytics Evangelist, Google
“
Make your content shareable
Analyse with Followerwonk
Create great
content
Takeaways
Build links for
people
Takeaways
Make your content
shareable
Takeaways
THANKYOU
Image creditshttp://www.flickr.com/photos/63056612@N00/155554663/http://www.flickr.com/photos/jayvando707/6843918403/http://www.flickr.com/photos/flapjax_at_midnite/7533591780/