seo seminar presentaion jamil ali ahmed
TRANSCRIPT
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
SEARCH ENGINE OPTIMIZATION
Agenda
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
o What is SEO ?- Definition & Importance
o Picture of Internet Marketing- Brief overview of internet marketing- Role of SEO in internet marketing
o Basics of SEO
- On-page optimization- Distinct components of on-page optimization- Off-page optimization- Components of off-page optimization
o How social media is impacting SEOo Emerging trends in SEOo Careers in SEOo Closing Remarkso Q & A
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
Definition: Search Engine Optimization (SEO) is the process of improving the volume
and quality of traffic to a website from search engines organic search results.
Importance: SEO stands for “search engine optimizer” or “search engine optimization.” All large or small business will always require the services of an SEO to be able to reach the highest number of users to generate stable revenues. The job of your online business website is to drive traffic, which is the direct outcome of its popularity and visibility. You need to use SEO services for marketing and to improve your rankings which in turn lead to larger numbers of customers visiting your website.
What is SEO ?
Picture ofInternet Marketing
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
Promotion of products and services online with the intention of making money is called Internet Marketing.
5 simple steps: - Identify the offer - Know the Competition - Build your online presence - Generate high quality relevant content - Build an Audience
Brief overview of internet marketing
Picture ofInternet Marketing
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
SEO’s Do's and Don’ts in Internet Marketing
Do’s - Make your message clear. - Use short sentences and paragraphs. - Only use content that is relevant to your offer (including graphics)
Don’ts - Don't use an animated flash intro. - Don't distract the visitor from the main message. - Don't add things that don't need to be there.
Brief overview of internet marketing
Picture ofInternet Marketing
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
Role of SEO in internet marketing
Online marketing comes in various forms
Banner AdsEmail MarketingPPC (pay per click) Paid MarketingAffiliate Advertising
Search engine optimization (SEO). Search engine optimization (SEO) is a very important part of any online business. It is the core foundation of a website which improves the quantity as well as the quality of visitors to their website.
Picture ofInternet Marketing
Basics of SEO
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
On-page optimization
Online marketing comes in various forms
In search engine optimization, On-page optimization refers to factors that have an effect on your Web site in natural search results. These factors are controlled by you or by coding on your page.
Basics of SEO
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
Distinct components of on-page optimization
On-page optimization includes HTML code, Meta tags, keyword placement and keyword density.
Important factors:
- Title Optimization - Meta Tags Optimization - Important HTML Tags and positions - Keyword Optimization - Link Optimization - Image Optimization
Basics of SEO
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
Off-page optimization
Off Page Optimization is work that you carry out outside of your website to improve your SEO rankings and visibility. Off Page Optimization is more focused on link building and Social Media Marketing. Website should have more and more back links from various quality website for SEO ranking. Similarly Social Media is very important tool to market website over the internet.
Basics of SEO
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
Components of off-page optimization - Directory Submission - Social Bookmarking Submission - Blog Posting - Article Submission - Press Release Submission - Forum Posting - Footer Links - Affiliate Marketing - Blog Commenting - Review Posting - RSS Feed Submission - Video Submission - Profile Creation - Link Wheel - Social Media Optimization
How social media is impacting SEO
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
There are many types of social media sites. Top rated are Twitter, Facebook, MySpace, Digg, Stumbleupon, Delicious, etc. you may find it difficult to determine how powerful social media can be for SEO.
Does a link from Face book register very high with Google? I say, “Who cares if it does?”
It certainly can’t hurt your SEO ranking, and targeting social sites gives you another weapon in your SEO arsenal, and a weapon that every client likes to discuss at length.
How social media is impacting SEO
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
Emergingtrends in SEO
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If there is one thing that every user knows, it is that search engines are consistently changing their algorithms in order to keep one step ahead of everyone else.
Careers in SEO
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
SEO is already recognized as a career. Search Engine Optimizers make Good Money!Following are the Job Titles in the SEO career path: - SEO Trainee - Junior SEO Executive - SEO Executive - Link Builder - SEO Expert - SEO Consultant - Senior SEO Executive - Teach Leader - SEO Manager - Senior SEO Manager - Search Engine Marketers - SEO/SEM Specialist - Marketing Manager - SEO Trainer
Closing Remarks
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com
Lots of Learning and Experiments will make you a successful SEO Expert.
- Did you know that 81% of the internet customers find websites via search engines & directories? - Top 30 results receive over 90% of search traffic. - If your site is not in the top 30 search results, it most likely won't be found or get visitors.
Web Designing + Web Development + SEO = Multidimensional Web Professional
Q & A
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com