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Company Confidential © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 1

Forum Nokia

Jeffrey Cooper

Why work with Nokia?

• More than 1 billion Nokia handsets are in use around the world

• Nokia represents 37% of the total market share in terms of device penetration globally

• >1 million handsets built per day • #1 global mobile device manufacturer since 1998 • #1 in world’s fastest growing economies • #1 in converged devices • 5th most valuable brand in the world. • Nokia 4Q08 = Sony-Ericsson+LG+Samsung+Motorola combined

Nokia is the Global Leader in Mobility

Nokia Device Families

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Symbian

Series 40

Windows 7

Maemo


Technical support •  Consultancy •  Tools, SDKs and Remote

Device Access •  Device Prototypes •  Training •  User Testing

Information Exchange • Active developer community with over 1.5 mn unique visitors per month on http://forum.nokia.com • Specialised eLearning and Webinars • FN Discussion Board and Wiki • Industry expert guest bloggers

Business Opportunities •  Facilitate pre-load of apps

on millions of devices •  Help drive opportunities

with Nokia services •  Foster strategic

partnerships with Nokia, Aggregators, Operators

Program Support

•  Forum Nokia Pro Accelerator •  Forum Nokia Pro •  Forum Nokia Launchpad •  FN Champions Programs •  Marketing Programs/Events

3rd Party Software

Developers

4 © 2009 Nokia

What Forum Nokia Offers

We Do These Things Globally


Americas Asia

China India

EMEA

http://www.forum.nokia.com

World-Class Technical Support Services


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Platforms

WRT • Homescreen widgets • Widgets as internet services applications • Javascript objects for accessing device info on S60 3.2 • Platform Services 2.0 on 5th edition

Symbian (future: Qt) • Advanced native functions • Multimedia • Messaging and Telephony • Security and Device management • High end Games

Java • All basic and intermediate APIs • Games and applications • Utilities • Browser, SMS, MMS, NFC • Code re-use

Flash •  Standalone apps • Casual games • Browser embedded content • Widget / app UI • Screen Savers • Video streaming • Connected apps (news)

Web Runtime (Widgets)

• Homescreen widgets • Widgets as internet services applications • Javascript objects for accessing device info on S60 3.2 • Platform Services 2.0 on 5th edition

Flash

Standalone apps • Casual games • Browser embedded content • Widget / app UI • Screen Savers • Video streaming • Connected apps (news)

Java

• All basic and intermediate APIs • Games and applications • Utilities • Browser, SMS, MMS, NFC • Code re-use

Symbian, Maemo (future: Qt)

• Advanced native functions • Multimedia • Messaging and Telephony • Security and Device management • High end Games

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Cross-platform development drives business

Series 40 Desktop Symbian Maemo

Java and Flash are cross-platform solutions available today on millions of devices in all

markets

Java SE Java

Native

Web

Windows C++, Apple Cocoa,

Qt

Symbian C++, Qt (tech preview)

Flash

Maemo/Linux

Java ME

Widget frameworks

Web Runtime

Flash Lite

Now

Flash

Rich service creation using standard Web technology

Flash Brings rich media and data services to all markets

Flash Best code and investment re-use opportunities

Next

Qt

14 © 2009 Nokia vvvvV1-Filename.ppt / YYYY-MM-DD / Initialsss 14 © 2009 Nokia

What is Ovi Store A personal media network with social buying experience

•  Powerful channel with content from a global developer base

•  Social location = smart content from relevant people & places

•  Content available by category, device and market; publish globally and/or locally to of millions of users

•  Free and premium content

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Wide Coverage of Devices & Content •  Covers largest number of mobile devices

supported in existing Maemo, S60 and S40 devices via browser or dedicated client

•  Wide Content Coverage:

•  Applications & Widgets •  Video •  Personalization •  Games •  Audio •  Flash support & Active idle widgets •  Location based applications •  Podcasts

16 © 2009 Nokia vvvvV1-Filename.ppt / YYYY-MM-DD / Initialsss

Broader Consumer Reach with Ovi Store

16 © 2009 Nokia

Segmentation of Global Market

Browse

Mature Acceptors

Simplicity Seekers

Search

Personal Targeting

Ovi Store’s Relevancy Engine with top level placement visibility enables a broader market reach

Classic CMS approach with Search & Browse limits market penetration to active mobile content users

Rational Aspirational

High involvement

Low involvement

Business Thoughts • What do you see as the highest revenue generator app / business model in the mobile space? •  Highest revenue applications

•  Games, Time Saver/Productivity Improving Utilities are higher revenue generators

•  Business Models •  Freemium/Try Buys for these types of apps •  Slice of revenue for transaction-oriented applications

• What are your thoughts as the next big thing in the mobile space that Intuit should be thinking about? •  Context Awareness (Location, Social connections, etc…) •  NFC- Near Field Communications

Thank you!

Q&A

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